Results-oriented professional spearheading business development and strategic initiatives for leading international food brands in Mexico's Food Service Channel, such as Dole, Kerrygold, Savencia, Valor Chocolates, Nestlé brands, and Lotus. Collaborating on and developing projects for the brands in our portfolio with the largest Food Service companies in Mexico

I conducted extensive research on the immense business potential of Spanish wines in the Chinese market. By meticulously analyzing consumer wine preferences, conducting thorough benchmarking exercises, and comprehensively assessing the competitive landscape, I gained valuable insights into the dynamics and opportunities of this market.Leveraging my findings, I took charge of spearheading a comprehensive 5-year business plan, strategically outlining a robust roadmap of key initiatives. This encompassed a range of impactful strategies, including targeted product launches, the establishment of new distribution channels, and a substantial increase in the Advertising & Promotion budget for the core portfolio. The overarching goal of this plan was to duplicate revenue by the end of the fifth year, while simultaneously surpassing the annual growth rate of the Spanish wine category in China.

Grupo Peñaflor, the foremost market leader in the Argentinian wine industry and a prominent winery group globally, has consistently demonstrated its prominence. With an impressive annual revenue of USD 560 million and a substantial 26% share of Argentine wine exports, the organization has firmly established itself as a key player in the industry. Headquartered in Buenos Aires, Grupo Peñaflor extends its reach through commercial offices located in London, Berlin, Shanghai, and Singapore.During my tenure, I had the privilege of overseeing the operations of the commercial office in China, assuming responsibility for monitoring all aspects of the business, including profit and loss (P&L) statements and sales and operations planning (S&OP). My role entailed identifying and cultivating relationships with new importers and distributors across each of the business divisions: branded labels, private labels, and bulk wines.

Renowned as one of Spain's most prestigious producers of fine wines and spirits, we have consistently earned accolades from leading wine critics, boasting ratings of up to 95 points. With our headquarters situated in Valladolid, Spain, and commercial offices strategically located in the UK, China, and Mexico, we have successfully expanded our global presence. During my tenure, I had the privilege of managing 10 key accounts within the region. I took charge of identifying and fostering relationships with new importers and distributors, capitalizing on emerging markets in the Asia-Pacific region. Additionally, I played a crucial role in negotiating annual business plans with our esteemed customers, ensuring mutually beneficial agreements and sustainable growth.

As an importer and distributor based in Shanghai, our company specializes in curating and supplying gourmet products from Spain. With a strategic focus on serving five-star hotels and fine dining restaurants in first-tier cities throughout China, we have established ourselves as a trusted provider of high-quality culinary offerings. Our extensive portfolio boasts an impressive 1500 SKU range, catering to the diverse needs and discerning palates of our esteemed clientele.In my role, I spearheaded the development of the B2C distribution channel, creating new avenues for reaching individual consumers directly. This involved managing our retail shops, overseeing various essential aspects such as accounting, staff management, and stock management, ensuring seamless operations and optimal customer experience.

Dezan Shira & Associates is a leading pan-Asia professional services firm offering a comprehensive range of multidisciplinary solutions, including market entry support, legal services, accounting, tax advisory, HR consulting, technology solutions, and operational guidance to international investors.In my role, I provided valuable support to the marketing manager in identifying distribution channels for the company's monthly paper magazine, ChinaBriefing. Collaboratively, we strategized and executed plans to expand the reach and visibility of the publication. Additionally, I played a pivotal role in the content management process, ensuring the magazine's content was optimized for the Spanish-speaking audience. This involved revising existing content in Spanish and translating articles and papers from English and Chinese into Spanish.

-Cash Handling and Transactions: Conduct various cash-related transactions, including deposits, withdrawals, check cashing, and currency exchanges. Maintain accuracy in balancing cash drawers and adhere to stringent security protocols.-Customer Service: Deliver exceptional service, greeting customers warmly and attentively. Act as a trusted point of contact, addressing inquiries, resolving concerns, and providing information about bank products and services.-Account Management: Assist customers in opening and closing accounts, updating customer information, and processing account-related requests such as transfers, payments, and statement inquiries. Ensure compliance with bank policies and procedures.-Sales and Referrals: Identify opportunities to promote and cross-sell bank products and services based on customer needs. Proactively refer customers to specialized banking professionals for more complex financial requirements.-Recordkeeping and Documentation: Maintain accurate records of transactions, customer interactions, and account documentation. Ensure adherence to legal and regulatory requirements while protecting customer privacy and data confidentiality.-Problem Resolution: Handle customer complaints or issues promptly and professionally, striving for swift resolutions. Escalate complex concerns to appropriate personnel while maintaining a positive and helpful demeanor.-Compliance and Risk Management: Adhere to internal controls and compliance regulations to mitigate risks. Stay updated on regulatory changes and follow procedures to ensure compliance with anti-money laundering (AML) and Know Your Customer (KYC) guidelines.-Team Collaboration: Collaborate with colleagues and contribute to a positive team environment. Share knowledge, assist with training new team members, and actively participate in team meetings and initiatives.