Borja Molina De Ena Email & Phone Number

Madrid, Es

Madrid Area, Spain

Leading global marketing and product strategy, driving comprehensive B2B and B2C initiatives. Directing cross-functional teams in strategic planning, marketing execution, and operational excellence, delivering significant savings and business growth. Reporting directly to Ownership and the Board, aligning marketing objectives with overarching business strategies. Played a key role in organizational restructuring, merging four key departments (Marketing, R&D, PR, Sales) to streamline operations and enhance collaboration.Achievements:- Directed a 360º marketing strategy that led to a 66% increase in media visibility and significant market share growth.- Established a full-scale Digital Department and e-commerce platform, integrating digital transformation into the business model.- Achieved a 3.8M€ revenue milestone, driving +25% growth in Portugal and ensuring profitability for the first time in five years.- Negotiated long-term supplier agreements, resulting in €1.8M cost savings and improved P&L performance.

Madrid Y Alrededores, España

Achieved goal of surpassing break even 3.8M€ billing, +4% in Spain +25% in Portugal, returning to profitability for the first time in the last 5 years.

Madrid Area, Spain

Provided strategic consultancy to enhance brand positioning and drive business growth. Led key initiatives in project management, market analysis, and operational improvements, contributing to a 30% increase in client portfolio. Developed and implemented brand strategies that aligned with corporate goals and supported long-term growth objectives.Key achievements:- Secured high-profile clients including Thyssen Museum and SAREB through targeted brand strategy and market analysis.- Directed comprehensive customer journey mapping and data analysis initiatives to inform strategic decision-making.- Managed a team of professionals delivering top-tier brand and business consulting services, ensuring alignment with client objectives.

Madrid Area, Spain

Led strategic planning and market analysis efforts for national and international campaigns, with a focus on consumer behavior and audience insights. Developed innovative strategies that enhanced client portfolios and drove successful market entries. Specialized in aligning campaign goals with broader business objectives, ensuring measurable impact on brand performance and customer engagement.Key Achievements:- Delivered successful market entry strategies for clients like Ford and Iberia, enhancing their competitive positioning.- Conducted in-depth consumer behavior analysis, resulting in targeted marketing strategies that won pitches including UEM, Dirección General de Tráfico, ONCE, and Cruzcampo

Madrid | Barcelona, Spain

Founded and led Ol’Konzept, a strategic consulting firm specializing in brand development and operational excellence. Provided end-to-end consulting services, from CRM/KPI algorithm development to brand positioning and creative services. Led cross-functional teams in delivering impactful campaigns and business solutions, driving client success across diverse industries.Key Achievements:- Developed and implemented CRM/KPI algorithms that enhanced campaign effectiveness and client ROI.- Secured and managed key clients including Ogilvy & Mather, Abascal Comunicación, APG Spain, El Laboratorio, Edmmond & Showfood, delivering strategic insights and operational improvements.

San Francisco Bay Area

Led operations during the critical early stages of SimpleGeo, focusing on strategic growth, process optimization, and organizational development. Managed budgeting, staffing, and operational processes that contributed to the company’s successful acquisition by Airship. Played a key role in scaling the business and enhancing operational efficiency.Key Achievements:- Spearheaded operational strategies that supported SimpleGeo’s growth, culminating in its acquisition by Airship.- Optimized processes and workflows, leading to increased operational efficiency and organizational scalability that kept an in-range P&L.

Miami, Florida, United States

Developed and executed innovative pricing strategies that drove significant revenue growth, generating $1M for I Wear Your Shirt. Collaborated with leadership to align pricing models with market demand and company objectives, ensuring long-term profitability and market competitiveness.

Madrid | Seville, Spain

Managed new business development and strategic planning for Ruiz Nicoli, focusing on market research, trend analysis, and media strategy. Drove client acquisition and portfolio expansion through innovative market insights and targeted business strategies.Key Achievements:- Founded the Planning Department.- Expanded the client base and secured key accounts including Amnesty International and Carrefour through targeted business strategies and market insights.- Led trend analysis and media strategy initiatives, enhancing the agency’s competitive positioning in key markets.

Madrid, Community Of Madrid, Spain

Provided strategic support in the management of high-profile accounts, assisting with client relations, project execution, and campaign delivery. Contributed to successful pitch wins and account retention through meticulous planning and client engagement strategies.Key Achievements:Played a critical role in securing the RTVE account, contributing to the agency’s growth and client portfolio expansion.

Master Of Business Administration (Mba), Business Administration And Management, General

MBA 2016-2017

Master, Literature, Tv, Script

Activities and Societies: Creativity, Script Writing

Bootcamp For Account Planners, Advertising, Planning

Law, Law, Economics

Economics, Economics