Borja Santaolalla Email & Phone Number

London, Gb

Gijón, Asturias, Es

- Advocacy of AI Ethics: promote and provide guidance to retailers and brands in the design and building of digital products following ethical AI principles: transparency, bias mitigation and privacy.- Leverage *longtermism* with short term benefits and growth opportunities of AI Ethics and responsible tech in retail.- Scale ECA community & membership growth. Bring together all relevant stakeholders in retail, tech, legislation and other grassroots orgs with relevant content, education, and events.

Gijón, Asturias, Es

1) Design for inspiration. Accelerating and amplifying innovation. Instigating change. Challenging iterative product design through radical privacy-first experience design and rapid prototyping.2) Design for Growth. Empowering the Growth team with irresistibly beautiful, conversational and joyful Demo Experiences that evoke empathy and trust.3) Design for Principles. Nurturing and stimulating a culture of responsible people-centric design, consistent with Empathy core values of trust, understanding and joy. Design for perceptions rather than features.

Gijón, Asturias, Es

1) Product: Creating the most irresistible ecommerce search product. 2) Love Dispatching/ Customer Success: Transforming our customers into our product co-designers and best marketeers. Ensuring our customers grow together with us.3) Amplify: Spreading our compelling story, and making it simpler and simpler.4) Partners: Building and nurturing ecosystem of partners (OEM & VARs) for sustainable growth.

Barcelona, Barcelona, Es

www.nicethingspalomas.comwww.palomawool.com

Barcelona, Barcelona, Es

- Partner, Member Board of Directors- Setting path: the digital agenda 1) Customer centricity - Ensuring every decision taken across the organization has the customer in the middle of it - Data-driven: creating a culture of collecting and analyzing data in order to deliver unique customer experiences 2) Omnichannel (btw, I hate this word already ;)) - empowering all channels (B2C & B2B) to make the most of online resources and direct sales capabilities B2C- ecommerce, own retail mono brand stores, franchises, department stores. B2B- Wholesale distributors, agents and multibrand stores. - Ensuring brand coherence, consistency and authenticity across all channels3) IT enablement: design and coordination of the IT ecosystem infrastructure to deliver the best customer experiences: a single view of inventory, customer, product and sales data. 4) Culture > Embracing change (trial & error), acting, optimizing and communicating.

Barcelona, Barcelona, Es

Design and execution of an online strategy to help Nice Things become a succesfull global retailer in the fashion industry.Achievements:- Successfully launched online store in Europe (March13), and rest of the world (Oct13).- Increased visits by 380% in 2013, and sales by 560% last year. - Created a dynamic multi-disciplinary ecommerce team (merchandising, analytics, content, conversion, etc..) and established a fast paced work culture (weekly review meetings, data reporting, etc..) - Definition & execution of new omnichannel projects: (1) Mobile: Redesign optimised for tablets, increasing mobile sales by 430% Q3/Q4 2013. Mobile site launch (March14)(2) ON/OFF: Creating sinergies between retail and online shops (i.e. click&collect, QR code product labelling, instore online orders, etc..)

Barcelona, Barcelona, Es

- Development and lecturing of the "Onsite Search" module within the Ecommerce Expert course.

Co-founded new start-up legalsolo.com: vertical social search portal for lawyers. At this time just available for the Spanish market, soon in other countries.

Madrid, Madrid, Es

Creators of SearchBroker, leading onsite search conversion platform.

Madrid, Madrid, Es

Us

London, UK

Blackfriars, London, Gb

Design & Implementation of Supply Chain Collaboration PlatformPort Sunlight, Wirral, UK

Msc, Mechanical Engineering

Bachelor Of Arts, Physics And Mathematics