Borys Khodan Email & Phone Number

Dublin, Ie

Lead the Paid Ads Marketing team at Synthesia. My main day-to-day responsibilities include:- Overseeing the creation, execution, and optimization of paid media campaigns across Meta, LinkedIn, Google, Bing, YouTube and TikTok ensuring timely delivery and performance targets.- Managing key paid ads metrics such as cost of acquisition, ROAS, LTV ROAS, MQLs, and SOQs.- Analyzing campaign performance data, including data analytics, reporting, measurement, ads attribution, and data analysis to identify trends and opportunities, and preparing regular reports for senior management.- Optimizing key performance marketing conversion rates and Return on Ad Spend (ROAS) to ensure maximum campaign efficiency and effectiveness.- Conducting constant ads experimentation to identify the most effective strategies and approaches for campaign success.

As Industry Manager Manager, I managed high-level marketing relationships with the largest and most complex Google Ads & Programmatic clients and agencies in the UK, overseeing a portfolio with an annual budget exceeding $100M.Key Responsibilities:- Developed and executed effective marketing strategies to achieve clients' marketing and business objectives.- Coordinated a team of Google specialists to ensure exceptional execution of Joint Business Plans (JBP) and Account Plans.- Oversaw and mentored a team of 12 Google specialists and account managers, driving excellence across all Google Marketing solutions, including Google Ads, Search Ads 360, Display Ads 360, and Google Analytics.Major Achievements:1. Revenue Growth: Increased clients' Paid Ads revenue by 25% YoY by enhancing the efficiency and effectiveness of Paid Search and delivering higher incremental reach by seamlessly integrating YouTube into clients' TV strategies and optimizing Programmatic media buying.2. EMEA Collaboration: Designed and implemented new workflows for 22 EMEA markets, engaging over 200 stakeholders across clients and agencies. This initiative strengthened local market relationships and improved the robustness of brief responses.3. Strategic Relationships: Built and nurtured strategic relationships with 15 key C and B-level EMEA marketing managers in 2022, successfully securing the 2023 JBP.4. Recognition: Received a "Significant Impact" performance rating and over 10 team and regional monetary awards in 2022 for outstanding contributions and leadership.

County Dublin, Ireland

- Leading the strategy, planning and coordination of optimization activities. Working with multiple stakeholders to manage the execution of scalable optimization workflows.- Acting as a performance and digital consultant for large CEE Retail customers. Managing and reporting on the most complex and impactful Search, Google Shopping, App and Display/YouTube campaigns.- Optimizing the value of my client accounts by analyzing and managing their campaign strategy - across both Search and Display - to improve campaign performance.- Ensuring high performance and measuring the impact of the most complex and high value campaigns.- Building a thorough knowledge of how my clients and agencies can use Google products to meet their marketing objectives across Google Search, Google Display Network and YouTube.

Wroclaw, Lower Silesian District, Poland

- 1.5 years of experience in providing online marketing solutions (Google Ads / Google Analytics) to top Ukrainian agencies and SMBs- Measurement and Attribution certified specialist- Performed several market level analyses to ensure revenue protection and uplift- Managed and launched scaled marketing projects in Mobile and driving Mobile Speed in EMEA markets

Болгария

Helped the university marketing team with their online advertising efforts. Provided strategic insights on advertising solutions for education sector. Actively participated result measurement and achievement of main online advertising KPIs.

Wroclaw, Lower Silesian District, Poland

Helped small and medium Ukrainian business grow their online advertising efforts by providing technical product knowledge in Google advertising solutions. Worked on driving Google mobile advertising for Ukrainian businesses and helped recruitment team with research and hiring event recommendations.

Bachelor’S Degree, Business, Management, Marketing, And Related Support Services, Senior

Activities and Societies: Student Representative to the Business Department Search Committee, Student Government Senator, Danced.

Education record