Aleksey Solovev Email and Phone Number
Since I worked as CEO or CMO of any market scope (like EdTech, Fashion or Food retail), I have seen a gap between the company's marketing and public relations. It happens because the owner/board of directors are setting goals and the brand's marketing strategy should complete them, otherwise it means that the marketing team is failing. That’s why every business spends much more money for leads, conversions and reach, than in communications, engagement and storytelling. BUT good PR is making marketing more effective, and good marketing is making PR easier. With my experience I know how to combine both of these parts of brand awareness and I created my own method to do brand’s marketing called Content Growth Experience (CGE) Marketing. It brings together parts such as Content, Users Acquisitions, Growth-marketing and Customer’s Experience. This will give to business not only right unit-economy numbers but truly engaged community, brand’s agents and virality in the Web. Now I'm looking forward to the Crypto industry with Web 3.0 opportunities, I see a huge perspective in it and how poorly marketers do brands development. They use regular things and ignore/afraid to use something new, which could set new trends in Crypto-marketing. It is a young market scope and new rules, business directions appear constantly so my flexibility and critical thinking will improve your brand’s marketing.
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Founder And Chief Executive OfficerAlgoriqDenpasar, Id -
Founder & Chief Executive OfficerAlgoriq Jun 2023 - Present -
Web3/Nft CmoПредприниматель Sep 2021 - PresentBali, IndonesiaKey Responsibilities:• Defining Target Audience, doing CusDev, and defining Unique Selling Proposition with the right supply • Using all communication tools to make brand awareness and engage the community• Creating marketing and communication strategies• Doing proper market and competitors analysis• Developing unique visual concepts• Customer RoadMap and sales funnel development• Email, SMM (Social Media Marketing), PPC (pay per click), Content marketing, Influencer marketing, and PR• Growth marketing and metrics performance• BudgetingCompleted projects that are not covered by the NDA:1) NearBird network - BSC blockchain social network with tokens and NFT usability. https://nearbird.worldResponsibilities:• definition of the target audience• creation of a communicative strategy• definition of USP (Unique Selling Proposition) and Tone Of Voice• determining the usability of NFT and tokens• integration of NFT mechanics into use• creation of a marketing strategy for product launch• budgeting• consulting in product production• competitor analysis2) BeArt - the jewelry NFT marketplace and insurance. https://beart.vipResponsibilities:• definition of the target audience• definition of USP (Unique Selling Proposition) and Tone Of Voice• creation of a communicative strategy• Customer RoadMap and sales funnel development• development of mechanics of interaction with offline clients
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Chief Marketing OfficerSurfskate Academy Aug 2021 - Mar 2022East Denpasar, Bali, IndonesiaResponsibilities and goals: - market analysis - CusDev - marketing strategy- communication strategy- TOV and user engagement strategy - content strategy- developing marketing and communication plan for US and Brazil users- developing the website and filling it with content - create an advertisement strategy- creating photos and videos for the profile and the website
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Interim Chief Executive OfficerCitystress Mar 2019 - May 2021Москва, РоссияResponsibilities and goals:- budgeting and financial analysis - financial reporting to owners- development planning and executing - redesign the internal structure of the business- create a full new office team of 30 people - creating analysis department - creating product department (designers, experiential tailoring, trend analysis)- creating IT department- creating HR department - creating a corporate education program - adopt offline business to online during the COVID period- a creation of cyclical business processes - create a new ERP system - business process automation- sales performance analysis- stores network developing - created employee guide - created new methods of teambuilding in every store
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Chief Marketing OfficerCitystress Apr 2017 - Mar 2019Yekaterinburg, Sverdlovsk, RussiaResponsibilities and goals:- market and competitor marketing analysis - full rebranding work (logo, coloring, fonts, POS, interior, etc)- defining TA and Customer Pain Points- defining USP- segmentizing TA and customizing marketing strategy for each segment - communication strategy - budgeting and finance planning - sales analysis, ABC-XYZ, SWOT, seasonality of demand - selection and checking the work of contractors- developing online shop and e-commerce - SMM and content production - influencer marketing - media buying - SMM advertisement - discounts and special offers runs - seasonal scenery and instore music - PR and linkbuilding - SEO and PPS - CRM implementation- creating sales verbal scripts - instore POS materials
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Director Of DevelopmentCitystress Jun 2016 - Apr 2017Yekaterinburg, Sverdlovsk, RussiaResponsibilities and goals:- new stores developing - budgeting of technical and development departments - shop maintenance and repair- shopping centers traffic analysis - registration of permits - the store's developing budgeting - contact with shopping center's administration - inside and outside installation of signboards- technological and quality control of building contractors - electrical and technological liability
Frequently Asked Questions about Aleksey Solovev
What company does Aleksey Solovev work for?
Aleksey Solovev works for Algoriq
What is Aleksey Solovev's role at the current company?
Aleksey Solovev's current role is Founder and Chief Executive Officer.
What schools did Aleksey Solovev attend?
Aleksey Solovev attended Skvot, Skvot, Skvot.
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