During my time I built up the DiabTrend startup’s branding, social media platforms, especially Facebook page. I established the core marketing side of the startup, which includes the company image, website design, social media appearances and marketing contents. During my work, I ran Facebook campaigns and reduced the Cost per Install to one-fifth by increasing CTR and reducing CPC with the continuous refining of our marketing content. Also, I took part in the product iOS and Android site’s development.