Brandon Orr Email & Phone Number

Murray, KY, US

Orlando, Florida, US

• Leader of a pod of four to eight analysts managing media across hospitality & destination, e-commerce, lead generation for over a dozen clients
• Responsible for maintaining key client relationships while expanding agency's scope via thought leadership
• Contributor to agency roadmaps, client-specific learning agendas, and internal trainings

New York, New York, US

• Member of senior leadership during acquisition
• Manages all paid media engagements and webinars leads
• Responsible for CRM/Nurture, Partnerships and always-on campaigns

New York, New York, US

• Stood up performance video practice with over 30 contracted clients including: strategy, execution, optimization and iteration
• Constructed Google Cloud-based system that automated reporting for all clients that was leveraged across 50+ dashboards
• Acted as organization's paid media SME

New York, New York, US

• Craft both client-specific and productized SQL queries to address clients reporting needs
• Partner with sales, account and campaign managers to design and implement accurate testing for clients' efforts
• Curate relevant, reporting-based upselling opportunities
• Coach internal analysts and client-facing teams to act as SMEs when working with disparate data sources

New York, NY, US

• Leading team of six analysts through multi-vertical reporting and client onboarding
• Managed scope and staffing discussions
• Architect of full cross-channel reporting and optimization strategies via MMM/MTA
• Served as technical project manager with a team six engineers to build out custom ETL logic to fuel real-time dashboarding and forecasting tools

New York, NY, US

• In-house e-commerce consultant for a major beauty brand
• Curate optimization strategies for both offline and online KPIs for CPG, beauty, fashion, entertainment and technology clients
• Lead collaboration efforts between data engineers and data scientists to create market-ready automated reporting solutions

New York, New York, US

• Provide consultations for campaign KPIs and optimization strategies
• Customize reports for internal and external teams across social, display and video

New York, NY, US

• Create interactive multi-medium dashboards for client-facing and internal reports
• Recommend media performance optimizations
• Streamline tagging structures for optimal data collection

New York, NY, US

• Assist in the media management of 19 local markets and 3 national campaigns for Mercedes-Benz
• Create accurate and in-depth campaign reporting and monitoring
• Serve as the main line of communication between internal and field teams

New York, NY, US

• Manage digital ad operations for multiple media teams: Mercedes-Benz, smart car, Sprinter, TEVA pharmaceuticals and Zonnic
• Partner with media planners in order to create accurate and in-depth campaign reporting and monitoring
• Data management across multiple platforms: Google Analytics, Doubleclick and MediaOcean.

New York, NY, US

• Basic coordination of account
• Monitor competitive brands
• Complete progress reports

• Streamline all social media and online outlets
• Perform customer service duties
• Handle $15,000 monthly payout to consignors

• Generate approximately 500 inches of advertising space (display, online and classified)
• Fiscally responsible for the well-being of the paper
• Manage five sales representatives
• Observe weekly editorial board meetings
• Head weekly staff meetings and sales training camps
• Coincide with the Editor-in-Chief and production teams

• Furnished news releases to all local news outlets
• Established relationships with local news outlets

• Completed orders for chemicals and equipment
• Presented progress at both local and state-wide conferences
• Completed multiple experiments involving ongoing studies
• Managed several undergraduate and graduate students work schedules
• Managed weekly group meetings on safety codes and group progress