Jenn Borton Email & Phone Number

Canada

Toronto, Ontario, Canada

• Creating high quality designs: Designing materials for web, including website assets, social campaigns, landing pages, and email campaigns, in addition to creating supporting marketing materials such as posters, ads.
• Collaborated across teams: Collaborating with cross-functional teams to develop beautiful and compelling design work, in response to creative briefs.
• Time management: Communicating with our copywriters, other designers, directors, and specialist resources if needed, accurately, on time, and on budget.
• Incorporating feedback: Incorporating feedback from clients and key stakeholders on projects to finalize designs.
• Ensuring brand consistency: Ensuring all design work is consistent with and adheres to brand guidelines, with meticulous attention to detail.
• Conceptualizing and ideation: Contributing to brainstorming sessions, develop concepts/ideation for both new and ongoing campaigns.

Calgary, Alberta, Canada

• Led creative projects: Spearheaded various creative design projects, taking ownership of design concepts and execution.
• Quality control: Enforced quality control measures to guarantee design consistency and brand integrity across all materials.
• Creating and managing brand identity: Oversaw the consistent maintenance and evolution of the brand’s visual and verbal identity, including logos, colors, taglines, and messaging.
• Collaborated across teams: Worked closely with cross-functional teams, including sales, design, and marketing, to ensure brand consistency and alignment with business goals.
• Conducted market research: Analyzed consumer trends, competitor activities, and market dynamics through extensive market research, informing brand strategy and decision-making.
• Conceptualized visual solutions: Developed innovative design concepts and visual solutions for a range of marketing and branding initiatives.

Calgary, Alberta, Canada

• Art and creative direction: Providing guidance to our 20,000+ illustration contributors, by creating comprehensive technical, quality and copyright guidelines for submissions across both iStock and Getty Images.
• Illustration curation and review: Reviewed and approved illustrations from our global community of contributors to ensure they met technical, legal and quality standards.
• Team leadership: Managed a team of 15 illustration editors, reviewers and curators.Increased illustration adoption: Developed and implemented strategies to increase the adoption of our illustration product offering.
• Conducted market research: Conducted market research and analysis to keep up with developments in the illustration and royalty free licensing industries.
• Collaborated across teams: Established and maintained relationships with external illustration contributors and image partners to expand the organization’s illustration capabilities and offerings.
• Managed budget: Managed the illustration budget effectively to optimize the use of resources.

Graphic Design, Honours, Graphic Design

Graduated with Honors Recipient of a year 1 scholarship and grant

Arts Education, Theatre Education, Music Education, Art Education, English Education And Dance Education

Activities and Societies: Ways and Means Director, Education Student's SocietyArts Education (joint BFA/BEd)

Mini Mba, Marketing