Heather Boschke

Heather Boschke Email and Phone Number

Marketer | Professor | Firestarter @ Vogel Venture
Heather Boschke's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Heather Boschke

🔥 Start with this question: What sets your soul on fire? Following the answer to this question is the only navigation tool you need, and I am obsessed with unlocking this answer for myself and others.I created Vogel Venture Marketing with the mission to help small and mid-sized organizations drive growth and engagement by leveraging marketing fundamentals while creating momentum through storytelling backed by data. The name Vogel means bird in German, which speaks to my heritage as well as my strategic (bird’s eye) approach combined with tactical planning. Vogel Venture is a strategic marketing consulting business providing flexible marketing services to help organizations level up their marketing, optimize communication and increase brand presence to drive engagement and growth. From fractional leadership to strategy sessions and project based work, we meet organizations where they are and move them forward.I’ve been an adjunct professor at Metro State since 2008 teaching an undergrad marketing course. While my professional experience is the cornerstone of my success as an instructor, working with students and helping them make a connection to the impact and potential of marketing is the reason I look forward to every new semester. Teaching is my soul food. My creative outlet is drawing, and my favorite animal is birds. I've combined these things in my bird drawings which can be found at www.littlebirdiebuddies.com. I used the illustrations to write a series of children's books called Little Birdie Buddies. If you want to talk about marketing, birds, or anything that lights your soul on fire- you can reach me at heather@vogelventure.com

Heather Boschke's Current Company Details
Vogel Venture

Vogel Venture

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Marketer | Professor | Firestarter
Heather Boschke Work Experience Details
  • Vogel Venture
    Marketing Strategist & Founder
    Vogel Venture 2021 - Present
    Vogel Venture is a strategic marketing consulting business providing flexible marketing services for organizations that want to level up their marketing, optimize communication and increase brand presence to drive engagement and growth. Services range from fractional marketing leadership to marketing strategy to campaign development and communications optimization. If you are ready for better marketing to create better results for your organization - let’s talk!
  • E2E Technologies
    Fractional Cmo
    E2E Technologies 2023 - Present
    St. Paul, Mn, Us
    Leading marketing strategy and partnering with sales to elevate the value proposition of E2E Technologies. E2E Technologies provides automation, integration and management solutions from core to end points, completing the link between your communication center and the last mile to your remote field equipment. We improve efficiency, reduce risk and lower the cost of field operations via modernization and management of your communications networks. Our award winning IoT management platform integrates all of operational device communications into a single platform, providing vendor agnostic real-time visibility into devices, network performance, analytics data and sensor health.
  • Little Birdie Buddies
    Artist & Author
    Little Birdie Buddies 2021 - Present
    Minneapolis , Minnesota , Us
    The mission of Buddha Birdie is to help spread joy one bird at a time through illustrations and the children's book series, Little Birdie Buddies.
  • Thrive! Speakers Collective
    Speaker & Panelist
    Thrive! Speakers Collective 2023 - Present
    We advocate for seizing control of your career and life decisions, embracing risks, learning from missteps and amplifying your voice to propel yourself toward your dreams. Our goal is to inspire women and boost confidence through others' stories. We tailor the conversation and message to meet the unique needs of each audience.
  • Metropolitan State University
    Adjunct Professor Of Marketing
    Metropolitan State University 2008 - Present
    Saint Paul, Minnesota, Us
    Instructor for Marketing 300 (Marketing Principles) and Marketing 490 (Issues in Marketing)
  • Ready. Set. Pivot.
    Co-Founder
    Ready. Set. Pivot. Mar 2020 - 2023
    Minneapolis, Mn, Us
    RSP (Ready. Set. Pivot.) was created to help guide high achieving women to their next best thing more quickly. We do this through the lens of our change framework and the creation of experiences like classes, virtual and in-person happy hours, pop-up events and our experience community. Going it alone means not knowing where to start or where you’re headed, going it together means actually getting there - faster.
  • Minnesota Realtors®
    Vice President, Marketing & Communications
    Minnesota Realtors® 2019 - 2021
    Minnetonka, Minnesota, Us
    Responsible for developing brand strategy and leading the marketing and communications department in executing member communications, branding, digital marketing, content development and media relations to Realtors® across the state of Minnesota.
  • Shophq
    Vice President, Marketing
    Shophq 2018 - 2019
    Eden Prairie, Minnesota, Us
    Led team of 35, managed annual budget of $6M, and supported 70+ retail brands. Promoted to build marketing department with accountability for marketing strategy, online content, digital marketing, social media, email, public relations, and internal communications.• Increased new customer growth among priority brands by 10%, and created synergies across teams that drove internal efficiencies, faster go to market plans, and increased vendor support. • Revised social media strategy, which grew followers by 5%, engagement by over 3%, and delivered an 80% year over year increase in revenue within 4 months. • Increased team efficiencies resulting in conversion rates of 5%+ in digital channels, and led expansion through new channels, including affiliate programs and referral programs.
  • Shophq
    Senior Director, Marketing
    Shophq 2017 - 2018
    Eden Prairie, Minnesota, Us
    Recruited to build and establish a marketing team to support retail categories through television and interactive digital channels. Accountable for achieving quarterly revenue and new customer goals, and bring collaboration to the on-air sales, merchandising and creative teams. Led team of 7 and managed $2M annual budget.• Established marketing process to deliver key brand support and developed a fully integrated seasonal marketing strategy that supported all retail categories in achieving sales goals. • Boosted SEM revenue by 15% and social revenue by 20% by connecting social and digital teams and managing new digital agency RFP process and transition.
  • Radisson Hotel Group
    Global Director, Brand Marketing
    Radisson Hotel Group 2015 - 2017
    Brussels, Bourgetlaan, Be
    Developed the Radisson Red brand through creative expression, guest journey strategy, and service culture. This includes creating and executing a marketing strategy to globally launch the new hotel brand to drive awareness, engagement and brand affinity through agency management, high impact promotions, digital strategy, consumer research, and competitive analysis.
  • Verizon
    Associate Director, Marketing
    Verizon 2013 - 2015
    Basking Ridge, Nj, Us
    Created marketing support across the Great Plains region, which increased revenue by 8% and achieved best in class churn rates. Led team of 4 marketing consultants and managed $1M marketing budget.
  • Verizon
    Manager, Business Marketing
    Verizon 2009 - 2013
    Basking Ridge, Nj, Us
    Drove B2B marketing support for the Midwest Area through developing and executing initiatives targeted at the small, medium, and enterprise segments which impacted sales growth by an increase of 5%.
  • Verizon
    Marketing Consultant
    Verizon 2007 - 2009
    Basking Ridge, Nj, Us
    Increased loyalty in the Great Plains region and established marketing programs to increase life cycle touch points with customers in retail, B2B, and indirect sales channels.
  • Alignex
    Marketing Manager
    Alignex 2005 - 2007
    Edina, Mn, Us
    Created and managed online promotions, direct marketing, and customer testimonial materials to drive revenue and support sales initiatives.
  • Epicor Software
    Business Development
    Epicor Software 2005 - 2005
    Austin, Tx, Us
    Presented product strategy at trade shows and conferences to reinforce the Epicor Software brand value and relevant solutions.
  • Miller Brewing Company
    Sales Manager
    Miller Brewing Company 2002 - 2005
    Chicago, Il, Us
    Created and presented distributor plans for product rollouts, programs, and sales incentives which increased distribution of the Miller brand portfolio by 8%

Heather Boschke Skills

B2b Marketing Account Management Sales Business Development Product Management Leadership Business Strategy Marketing Strategy Product Marketing Project Management Marketing Communications Public Speaking Program Management Brand Awareness Social Media Marketing Business To Business Marketing Management Product Development College Teaching

Heather Boschke Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Mba
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Marketing

Frequently Asked Questions about Heather Boschke

What company does Heather Boschke work for?

Heather Boschke works for Vogel Venture

What is Heather Boschke's role at the current company?

Heather Boschke's current role is Marketer | Professor | Firestarter.

What is Heather Boschke's email address?

Heather Boschke's email address is hb****@****tor.com

What schools did Heather Boschke attend?

Heather Boschke attended University Of Minnesota - Carlson School Of Management, University Of Wisconsin-Madison.

What are some of Heather Boschke's interests?

Heather Boschke has interest in Human Rights.

What skills is Heather Boschke known for?

Heather Boschke has skills like B2b, Marketing, Account Management, Sales, Business Development, Product Management, Leadership, Business Strategy, Marketing Strategy, Product Marketing, Project Management, Marketing Communications.

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