Marketing support/consultancy

Supervisor of the marketing and sales department. Collaborating with my team to analyze, define, and connect (potential) customer needs/customer data to the (to be conducted) assortment and (online) marketing policy at operational, tactical, and strategic levels.

After completing my internship, I had the opportunity to work at textielstra.nl as a Marketing and Sales employee alongside my studies. During this period, I had the freedom to put the recommendations from my marketing plan into practice and actively contribute to positioning the textielstra.nl brand and the overall development of the company in the broadest sense.My responsibilities included, among other things, improving on- and offline marketing materials, conducting various sales discussions and presentations, enhancing the webshop system, redesigning the website, and establishing a social media strategy.

In my role as Junior Marketer at MadMouse, I worked closely with the marketing manager to shape the market approach for the sale of gaming gear within the gaming/e-sports industry. My responsibilities included thoroughly analyzing market conditions, identifying opportunities and challenges, and developing strategies to effectively position our product portfolio in the market. Additionally, I played an important role in managing relationships between the company and various gaming teams, resulting in effective communication between MadMouse and the gaming community.

During my internship at Hamilton Bright, I carried out my tasks at the subsidiary textielstra.nl. In addition to my daily contributions to the marketing and sales department, I conducted research during my internship period on the opportunities and threats that presented themselves for textielstra.nl in the (online) sportswear market.Based on this research, I drafted an advisory report (marketing plan) that served as a guiding framework for the strategy to be followed in the subsequent years.