Karl Lagerfeld once said about creations: "If you do it too early, nobody understands it; if you do it too late, nobody cares anymore!"Bosse Küllenberg knows this innovation dilemma and, as a creative by origin, has taken some steps into the future too early. He started out in classic advertising as a graphic designer. A view that still helps today to look at things differently. His maxim: imagination. Even or especially when it comes to the digital transformation of major brands. As a living seismograph in this field, he tracks down new tremors in the digital and marketing landscape (MarTech) and tries to assess the shifts - and anticipate resulting changes before they happen. If you want to be innovative, you need to be able to cast a visionary glance into the crystal ball, especially if it eventually consists of a holographic display.With 20 years of transformation experience under his belt, Küllenberg is a digital game changer. He has helped a wide variety of brands adapt their business to the new decision-making media. He has mentored large, international brands such as Coca Cola and McDonald, founded several companies himself, and spent four years managing and scaling two U.S. startups. In the process, he learned a lot about blockchain, A.I., platform economy, agility and the advantage of cloud-based microservices architecture. Since 2019, Bosse Küllenberg has been CTO at ETERNA, where he contributes his digital know-how to the technological and organizational transformation of the brand at one of Germany's oldest fashion brands with over 1,000 employees in Europe. During this time, he not only overcame a pandemic, but also set all the parameters for the future and redesigned the entire tech stack.Drawing from his first-hand observations, mental models, and experiences over a 20-year career in the tech, marketing and fashion industry Bosse helps identify opportunities and tries to influence corporations to more sustainable, robust and automated tech and processes.