Robert Rustici Email and Phone Number
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CHALLENGES IN SEARCH MARKETING--------------------------------------------------------Since starting in this industry for over 14 years it has gone from “should we be visible in the search engines?” to ‘how is this done" and lately "can we make more effective investments". As a maturing industry here are some of the top challenges for search marketing:• Being on top of your game with the latest techniques that are best practices in SEM, SEO and email marketing• Improving the conversion process as it becomes more expensive to bring a visitor into a website• After the conversion, is there a process to generate more profitable marketing programs by targeting the right customer personaSUCCESS STORIES----------------------------Success is not a given in this industry and the best way to avoid it happening by chance is to rely on analytics tools. Embrace the nerd when it comes to the tools in this space! I’ve developed unique insights from:• Managing 100’s of SEM/SEO projects from all types of industries and applications• Becoming fully certified as a Google AdWords professional & partner• Creating an ecommerce business for gourmet and K-cup coffee website based on open source shopping cart software.Finally, my goal is not to live in a vacuum, so being part of a community matters. For over 12 years I've been volunteering for the SCORE organization that provides free mentoring to potential and current small business owners. If you are considering this joining this organization, I'll be happy to provide some insights on what to expect.
Centrus Digital
View- Website:
- centrus.digital
- Employees:
- 5
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Internet Marketing Professional And Ppc ExpertCentrus DigitalPortsmouth, Nh, Us
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Internet Marketing Professional & Ppc ExpertCentrus Digital Jul 2015 - PresentPortsmouth, New Hampshire, United StatesDeveloped, implemented and managed Search Marketing campaigns for clients to drive more sales and leads through their websites. Managed a staff of consultants and service personnel including outside contractors.Accomplishments:Created Sales support tools and processes for Inside Sales to generate 80% of new client sales for the company.Established project management methods to ensure client satisfaction and fulfilling monthly objectives.
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Curriculum DirectorDigital Marketing Center Jan 2017 - PresentPortsmouth New HampshireDevelops and manages all DMC curriculums, provides one-on-one digital marketing mentorship to students managing real-world business case studies, and delivers guest lectures.
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Ecommerce ManagerUbuycoffee Jan 2010 - Apr 2016Providing freshly roasted gourmet and single-serving sized coffees from coffee roasters all across the USA. Continue to supply a broad selection of organic, fair trade, and specialty type coffees from some of the leading roasters in the US. -
Director Of On-Line AdvertisingMcdougall Interactive Apr 2012 - Jul 2015Danvers, MaDefining strategies and managing execution of on-line advertising for businesses using channels such as Google Adwords PPC, Bing, Facebook, Linkedin and banner ad content networks. -
Search MarketingHollis Interactive, Inc. 2003 - 2011
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Search Advertising ManagerKomarketing Associates May 2006 - Mar 2007Develop, implement and managed ad campaigns for clients using paid search marketing to promote products and services in both the business-to-business and consumer markets. Produced reports highlighting sales conversion, website visitor behaviors using web site traffic analysis, campaign tracking and ROI measurement.Accomplishments:Improved the advertising spend of million dollar budgets for business to consumer website to develop more sales with more effective spending.Developed insightful ROI metrics and reporting based on actual ad performance data. -
Search Marketing ManagerThe Precommerce Group May 2005 - Dec 2005Managing clients paid search marketing efforts that include, conversion optimization, search engine marketing, web site traffic analysis, campaign tracking and ROI measurement.
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Internet Marketing ConsultantMarket-Vantage Llc Jan 2002 - May 2005Internet marketing consultant providing services for Internet marketing strategies that include, search engine optimization, search engine marketing, email and webcast campaign management, web lead to SFA integration, emedia buying, web site traffic analysis, campaign tracking and ROI measurement.Accomplishments:Helped grow a successful consulting practice through bootstrap funding.Developed the necessary in-depth technical skills for obtaining top ranking search engine positions for B2B and B2C web businesses and created cost-effective ROI processes for search engine advertising. -
Service ManagerCompaq Computer Corporation Dec 1998 - Nov 2001New Business Development - Designed and managed a model training event that incorporated a real customer problem, which consultants had to create solution scenarios for the client within one week. This resulted in identifying new candidates for a solution architect program and proved both to consultants and customers the value of Compaq's architecture services, which closed an estimated 1.5 million dollars in new sales.Strategic Planning - Defined and deployed a network of worldwide expertise centers that clients could develop proof-of-concept prototypes in a matter of weeks to complex problems. Clients were so impressed with our consultant's knowledge and ability to produce results so quickly we closed $6.2 million in additional business within 4 months. -
Marketing & Sales ConsultantZero In Technologies Jan 1993 - Nov 1998Authoring Industry Publications (via the Patricia Seybold Group - Boston MA) to an audience of Fortune 1000 companiesWrote a book on Internet videoconferencing called Enhanced CU-SeeMeDeveloped a Product Strategy for a new business venture
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Product ManagementDigital Equipment Corporation Oct 1980 - Oct 1992Software applications through their initial conception to final development including international versionsInternational Business - Managed a worldwide team (multi-cultural, multi-lingual) while on relocation in France for three years
Robert Rustici Skills
Robert Rustici Education Details
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Printing Management -
Mba Degree Bachelor Of Science
Frequently Asked Questions about Robert Rustici
What company does Robert Rustici work for?
Robert Rustici works for Centrus Digital
What is Robert Rustici's role at the current company?
Robert Rustici's current role is Internet Marketing Professional and PPC Expert.
What is Robert Rustici's email address?
Robert Rustici's email address is ro****@****fee.com
What is Robert Rustici's direct phone number?
Robert Rustici's direct phone number is +160368*****
What schools did Robert Rustici attend?
Robert Rustici attended Rochester Institute Of Technology, Rivier University.
What are some of Robert Rustici's interests?
Robert Rustici has interest in Digital Photography, Economic Empowerment, Pottery.
What skills is Robert Rustici known for?
Robert Rustici has skills like Sem, Seo, Ppc, Email Marketing, Google Adwords, Online Marketing, Online Advertising, E Commerce, Conversion Optimization, Google Analytics, Lead Generation, Web Analytics.
Who are Robert Rustici's colleagues?
Robert Rustici's colleagues are Thomas Nelson, Morgan Gray, Jonathan Day, Mba.
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Bob Rustici
St Augustine, Fl
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