Keith Boswell

Keith Boswell Email and Phone Number

Chief Digital Officer - Innovation and Marketing Transformation @ Cyberdelic
Grand Rapids, MI, US
Keith Boswell's Location
Grand Rapids Metropolitan Area, United States, United States
Keith Boswell's Contact Details
About Keith Boswell

Fractional CDO/CMO partnering with ambitious organizations to accelerate market dominance through intelligent digital transformation. I help both established enterprises and digital-native startups capture market share and drive exponential growth, consistently delivering 3-5x ROI within 12-24 months.My approach combines strategic digital leadership with practical execution:Digital Transformation & Innovation- Scaled healthcare provider revenue from $12M to $21M in 24 months through digital performance driven customer acquisition- Delivered $26M+ in new sales for BCBS Michigan through AI-powered member acquisition solutionsCustomer Acquisition & Retention- Grew patient base 500% while reducing acquisition costs 15% through intelligent automation- Increased customer engagement 40% through digital innovation and personalization- Developed organic growth channels driving 30% of new inbound salesMarket Acceleration & Scale- Design and implement data-driven strategies that make customers "sticky"- Create competitive advantages through AI and emerging technologies- Build scalable digital infrastructures that support rapid growthSpecializing in B2C, B2B2C, healthcare, retail, and digital-native ventures. Whether you're an established enterprise pursuing digital transformation or a startup seeking rapid market capture, I provide the strategic leadership to turn digital possibilities into market-leading realities.I'm currently accepting select engagements with organizations ready to accelerate their growth trajectory. Let's explore how I can help transform your digital presence into a powerful engine for leading your market.

Keith Boswell's Current Company Details
Cyberdelic

Cyberdelic

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Chief Digital Officer - Innovation and Marketing Transformation
Grand Rapids, MI, US
Keith Boswell Work Experience Details
  • Cyberdelic
    Chief Digital Officer - Innovation And Marketing Transformation
    Cyberdelic
    Grand Rapids, Mi, Us
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  • Perceptint, Llc
    Fractional Chief Digital Officer (Cdo) & Chief Marketing Officer (Cmo)
    Perceptint, Llc Jan 2024 - Present
    Rockford, Michigan, Us
    - Led AI-driven digital transformation efforts, resulting in $21M in new member sales for BCBS of Michigan.- Spearheaded CMS-compliant AI acquisition strategies, delivering a 15% increase in customer retention.- Developed and implemented AI workflow and process tools that increased operational efficiency by 30%, significantly reducing marketing production times and asset quality for healthcare clients like ADHD Online, the Institute on Aging San Francisco.- Fractional model and custom processes allow for high impact work for startups for significantly less capital than hiring FT or engaging an agency like Fabrik, Inc.
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  • Mentavi Health
    Vp Of Marketing
    Mentavi Health Jan 2023 - Jan 2024
    Grand Rapids, Mi, Us
    Mentavi Health became the parent brand for ADHD Online, with a mission to provide preventative mental and behavioral healthcare to patients on a global scale. I led the development and launch of this brand, transforming it from a single B2C property into a comprehensive platform offering mental health assessments and diagnosis services for anxiety, depression, and ADHD. In partnership with Sales, I spearheaded efforts to grow our B2B business from $0 in 2022 to over $5M in 2023, accounting for 25% of overall revenue. This success was driven by strategic B2B2C partnerships and a targeted expansion into payers, employers, benefits managers, and educational institutions across the US.
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  • Adhd Online, Llc
    Vice President Marketing
    Adhd Online, Llc Oct 2021 - Jan 2023
    Grand Rapids, Michigan, Us
    When I joined ADHD Online in 2021, the platform had reached 30,000 patients who had completed ADHD assessments. Under my leadership, that number grew to over 155,000 patients across all 50 states by 2023, with over 30,000 patients in 40 states receiving medical treatment from our providers. I played a critical role in expanding the platform’s reach, helping to make ADHD Online a national leader in remote mental health assessments and treatment.- Grew B2C direct sales from $12M in 2021 to over $21M by the end of 2022, reflecting a 75% revenue growth.- Increased the marketing budget from $3.6M in 2021 to $9.1M in 2022, allowing for significant expansion in digital advertising and customer acquisition strategies.- Improved organic search performance, driving conversions from 2% in 2021 to over 10% in 2022, resulting in sustainable and cost-efficient growth.- Performance media management across search and social media platforms maintained a customer acquisition cost (CAC) of $150 in 2022, contributing to consistent sales growth.- Directed a multi-channel marketing strategy across web, mobile, social media, and email, focusing on acquisition and retention while overseeing teams, vendors, and reputation management.- Supported internal operations across key departments, including Business Development, Patient Engagement, Legal, Leadership, HR, and Talent Acquisition, ensuring cross-functional collaboration and alignment with growth goals.
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  • Emergent Holdings
    Manager, Ecosystem Innovation
    Emergent Holdings Feb 2019 - Nov 2021
    Lansing, Michigan, Us
    I served as a key leader on the Innovation team, focusing on health tech startups, engaging the investment community, and enhancing the overall consumer experience in the healthcare sector. My work centered on implementing cutting-edge technologies and developing innovative solutions to address evolving market needs.As the marketing lead for a pioneering behavioral marketing pilot, I leveraged machine learning (ML) and AI to generate over $12M in new revenue for the Medicare Advantage and Medicare Supplement lines of business. This pilot introduced groundbreaking marketing techniques, advanced segmentation strategies, and a data lake integrating member data, health records, consumer insights, and cognitive services. These innovations allowed us to identify predictive populations and cohorts, providing deeper insights into customer behavior and enhancing decision-making capabilities.In addition, I led several business initiatives, including a Virtual Reality (VR) program designed to improve senior health engagement. This initiative explored the use of VR to support wellness, enhance cognitive skills, and manage pain, offering an innovative approach to senior healthcare.
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  • Blue Cross Blue Shield Of Michigan
    Digital Lead - Innovation Consultant
    Blue Cross Blue Shield Of Michigan May 2018 - Feb 2019
    Detroit, Michigan, Us
    As a contractor serving as the Digital Lead for a newly-formed innovation team, I played a pivotal role in driving digital health and technology solutions across the organization. My work focused on accelerating enterprise-wide initiatives aimed at transforming customer experience, evolving marketing strategies, and fostering culture change within BCBSM.I led projects that explored emerging digital tools and strategies, including the introduction of innovative customer engagement platforms, the optimization of digital marketing efforts, and the implementation of initiatives designed to modernize internal processes. My leadership in these areas ensured that the innovation team delivered solutions aligned with both strategic business goals and industry best practices.
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  • Perceptint, Llc
    Founder & Fractional Chief Digital Officer
    Perceptint, Llc Oct 2017 - Feb 2019
    Rockford, Michigan, Us
    As the founder of Perceptint, I served as a Fractional Chief Digital Officer (CDO), providing transformative digital leadership to organizations in need of an experienced strategist. My role focused on accelerating growth by implementing innovative digital strategies that drive measurable business outcomes.Leveraging my experience as a digital leader at a top US retailer and the largest HMO in the country, I specialized in:- Leading large-scale transformative projects and campaigns that deliver exceptional results for major enterprises.- Prioritizing innovation in digital marketing to stay ahead of industry trends and competitive markets.- Coaching executives and diverse teams on digital strategy, social media, mobile technologies, and evolving consumer behaviors.As a consultant and agency leader, I worked with organizations of all sizes, from enterprise to small businesses, helping them:- Build and execute a cohesive digital marketing vision that aligns with business goals.- Assess and optimize both existing and new digital programs for greater efficiency and ROI.- Quickly adapt and thrive in new digital channels and technologies, fostering agility and innovation.I thrive on challenges, using them as opportunities to deliver big ideas that work. I help companies see where they should be, architect the roadmap, and lead their teams in making those goals a reality.
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  • Meijer
    Marketing Director - Digital & Social Media Strategy
    Meijer Jul 2017 - Sep 2017
    Grand Rapids, Michigan, Us
    As Director of Digital & Social Media Strategy at Meijer, I led a team of three Managers and fifteen Team Members across key digital channels, including social media, digital creative, and online publishing within the Brand/Advertising department. My team was responsible for the management, design, and maintenance of Meijer.com and all of Meijer’s social media channels.I oversaw the development and execution of innovative digital marketing campaigns that elevated the brand's online presence, expanding reach and engagement across all platforms. My leadership ensured the successful integration of digital creative strategies that resonated with our audience, driving measurable improvements in both brand visibility and customer interaction.Key Contributions:- Led cross-functional collaboration between creative, marketing, and technology teams to maintain a seamless digital experience.- Directed high-impact campaigns that increased social media engagement, expanded brand awareness, and supported business growth.- Delivered a cohesive digital presence that aligned with Meijer’s overall brand strategy and customer engagement goals.
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  • Meijer
    Director - Social Media Strategy
    Meijer Nov 2015 - Jun 2017
    Grand Rapids, Michigan, Us
    As the Director of Social Media Strategy, I was responsible for managing Meijer’s social media marketing team and developing strategies that amplified the brand’s presence across all major platforms. I led a talented team of marketers and community managers, driving initiatives that increased engagement, brand loyalty, and customer interaction.In addition to overseeing social media efforts, I played a key role in transforming Meijer into a social-first organization. This transformation involved integrating social media strategies across critical areas such as customer care, public relations (PR), leadership, recruiting, and operations, ensuring a unified and customer-focused approach throughout the company.Key Achievements:- Developed and implemented social media campaigns that significantly boosted brand engagement and increased follower growth across platforms.- Collaborated with cross-functional teams to embed social media best practices into customer care and PR strategies, enhancing real-time engagement with customers.- Spearheaded efforts to leverage social media as a tool for recruiting and building brand presence in leadership and operational functions.- Mentored and developed a high-performing team of marketers, ensuring the continued growth of social media’s impact on the company’s success.
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  • Perceptint
    Founder & Digital Strategy Consultant
    Perceptint Dec 2012 - Nov 2015
    Rockford, Michigan, Us
    Perceptint was established as a consulting firm dedicated to helping organizations develop and execute effective digital leadership, strategy, and operations planning. With the rapidly evolving nature of technology, businesses face growing challenges in staying connected with their customers across multiple platforms. At Perceptint, I worked with companies to develop tailored digital strategies that enabled them to meet these challenges head-on, ensuring seamless integration across devices and touchpoints.I guided and mentored leadership teams to navigate the complexities of digital transformation, from optimizing their digital marketing efforts to enhancing customer engagement. My focus was on equipping organizations with the tools and strategic frameworks needed to stay competitive in an increasingly digital-first world.
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  • Master Succeed, Llc
    Co-Founder & Lead Author
    Master Succeed, Llc Jan 2014 - Oct 2015
    I co-founded Master Succeed, a digital publishing company focused on creating practical, no-fluff business books for the modern executive. Our mission was to provide high-value content that equips professionals with actionable insights tailored to their needs, cutting through unnecessary jargon.As the lead author, I published two key titles:- "Creating a Digital Marketing Strategy": A comprehensive guide to developing effective digital marketing plans that drive real-world results.- "Digital Marketing for Healthcare": A specialized resource for healthcare professionals, focusing on strategies to navigate the unique challenges of marketing within the healthcare industry.
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  • Kaiser Permanente
    Director, Digital Marketing & Social Media Strategy
    Kaiser Permanente Jul 2009 - Apr 2013
    Oakland, California, Us
    As a remote contractor from Michigan, I led teams across two California locations for a $48 billion healthcare organization, focusing on piloting new and emerging digital channels in healthcare. My leadership included the implementation of social media monitoring and online reputation management programs, positioning Kaiser Permanente as a leader in healthcare’s digital transformation.I served as the lead digital marketing consultant for various internal lines of business and regions, including Individual and Family Plans, Medicare, Member Marketing and Communications, Public Relations, Sales, and Internet Services. My work involved guiding the digital strategy for these key areas, ensuring a cohesive and consistent digital presence across platforms and regions.Key Contributions:- Led the implementation of social media monitoring and reputation management for 18,000 providers and over 350 facilities, creating a streamlined digital strategy to enhance patient trust and engagement.- Developed digital marketing initiatives that supported member acquisition and retention efforts across multiple business lines, including Medicare and Individual and Family Plans.- Collaborated with cross-functional teams to integrate digital efforts across public relations, sales, and customer service, ensuring a unified and impactful online presence.
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  • Kaiser Permanente
    Senior Internet Marketing Strategist
    Kaiser Permanente Dec 2007 - Jun 2009
    Oakland, California, Us
    As a digital marketing consultant for the Internet Marketing Services team within Brand Marketing, I operated remotely from Michigan. My primary mission was to enhance communication with external partners and to educate internal marketing and communication teams on digital marketing best practices. I developed and delivered training programs and resources that helped elevate the organization’s overall digital marketing proficiency, ensuring alignment across all regions and departments.Key Contributions:- Improved communication strategies between Kaiser Permanente and external digital partners, enhancing collaboration and project delivery.- Led internal workshops and training sessions to educate teams on the latest digital marketing trends, tools, and tactics, ensuring company-wide adoption of best practices.- Played a crucial role in optimizing digital communication and marketing strategies to strengthen the organization’s online presence.
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  • Acxiom Digital
    Director, Account Services
    Acxiom Digital Jun 2005 - Nov 2007
    Conway, Arkansas, Us
    As Director of Acxiom Digital’s office in Bend, OR, I led a team of Project Managers and the digital marketing team, focusing on delivering exceptional online acquisition services. I was responsible for driving growth across key accounts and expanding agency services for major clients, including Kaiser Permanente, Wells Fargo, T-Mobile, and Brookstone. My leadership ensured the successful execution of client campaigns and strategic initiatives, resulting in enhanced customer acquisition and long-term client satisfaction.Key Achievements:- Grew key client accounts an average of 20%+, delivering measurable results in online customer acquisition and improving digital campaign performance.- Managed cross-functional teams to deliver seamless project execution and client satisfaction across diverse industries, including healthcare, finance, telecom, and retail.- Expanded the scope of agency services, creating new revenue streams and strengthening relationships with high-profile clients.
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  • Digital Impact
    Director, Search Operations
    Digital Impact May 2004 - Jun 2005
    I launched and led the West Coast office for San Mateo-based Digital Impact, achieving significant growth in the search marketing business. Under my leadership, revenue increased from $1.7M to over $3.5M in just one year, a 105% growth. In addition to managing and training Project Managers, I served as a Digital Strategist for high-profile clients like Kaiser Permanente, Wells Fargo, and Travelocity. Our efforts not only drove substantial revenue increases but also contributed to enhancing the acquisition value of Digital Impact, positioning the company for a successful exit.Key Achievements:- Scaled the search marketing business, driving a 105% increase in revenue in one year.- Played a pivotal role in increasing the acquisition value of the company, which was successfully acquired as a result of our performance and growth.- Managed and developed a team of Project Managers, improving project execution and client outcomes.- Designed and executed digital strategies that boosted campaign performance for major clients.
  • Marketleap.Com, Inc.
    Chief Operating Officer
    Marketleap.Com, Inc. Feb 2002 - May 2004
    I joined Marketleap, a boutique digital marketing agency, as employee #4 and played a pivotal role in driving the company's growth. I helped craft and execute a strategic plan that increased revenue to $1.7M, ultimately leading to the company’s acquisition for $3.8M. As Account Director, I managed high-profile clients such as Kaiser Permanente and Expedia, while also serving as a Digital Strategist on projects for Tyco Electronics, Capital One, and other major brands.In addition to client management, I authored "The Marketleap Report", a digital marketing newsletter that reached over 11,000 marketers, providing industry insights and positioning Marketleap as a thought leader in the field.Key Achievements:- Helped drive $1.7M in revenue growth, directly contributing to the company’s $3.8M acquisition.- Led strategic initiatives for major clients, ensuring successful digital marketing campaigns that enhanced brand visibility and customer engagement.- Authored and distributed The Marketleap Report, which established Marketleap’s thought leadership and reached over 11,000 industry professionals.
  • Smith
    Manager Internet Strategy & Project Management
    Smith Nov 2000 - Feb 2002
    Columbus, Ohio, Us
    At Ascentium (now SMITH), a software and web development firm with annual revenue of $3.7M, I managed the P&L, along with overseeing client strategies, project managers, software engineers, and production staff. I played a pivotal role in driving the successful delivery of web and software solutions for major clients such as Microsoft, HP, and Dell. My leadership ensured that projects were completed on time, within budget, and aligned with each client’s unique objectives, strengthening relationships with industry-leading brands.Key Achievements:- Managed client relationships and strategic project execution for high-profile brands like Microsoft, HP, and Dell, ensuring seamless project delivery.- Oversaw cross-functional teams of project managers, software engineers, and production staff, optimizing workflows and boosting project efficiency.- Led P&L management, ensuring profitability and successful budget oversight across multiple high-stakes projects.
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  • T3 Media, Inc.
    Senior Project Manager
    T3 Media, Inc. Nov 1999 - Sep 2000
    At T3 Media, a web development firm with offices in New York and Seattle, I was responsible for managing client strategies, as well as overseeing project managers and creative staff to deliver successful web development projects. My clients included industry leaders such as MSN and The Downtown Seattle Association, among others. I ensured that projects were executed on time and within scope, maintaining strong client relationships throughout. Following the closure of the Seattle office in September 2000, I continued to support project transitions and client needs.Key Achievements:- Managed complex web development projects for high-profile clients such as MSN and The Downtown Seattle Association, ensuring quality delivery and client satisfaction.- Led cross-functional teams of project managers and creative staff, driving successful project completion under tight timelines.- Supported clients through the transition following the Seattle office closure, ensuring smooth handoffs and continued project execution.
  • Blok Inc.
    Co-Founder & Digital Strategist
    Blok Inc. Jun 1996 - Sep 1999
    As a co-founder of one of the first 100 digital agencies globally, BLOK was established in the mid-90s as one of the pioneering website development companies in Central Oregon. I led the company's sales and strategy, growing the business from zero to $450K in revenue in its final year. We successfully built and retained a client base that included high-profile organizations such as Mt. Bachelor Ski Resort, Sunriver Resort, The Redmond Oregon Airport, Catholic Healthcare West, and the Central Oregon Economic Development Council.Key Achievements:- Co-founded and scaled one of the earliest website design agencies in Central Oregon, positioning the company as a leader in digital services at the onset of the web development industry.- Led sales efforts that contributed to the rapid revenue growth of the business, reaching $450K in its final year.- Developed long-term client relationships with major regional players, delivering customized digital solutions that supported their growth and digital presence.

Keith Boswell Skills

Digital Marketing Online Marketing Digital Strategy Social Media Marketing Sem Seo Social Media Marketing Strategy Strategy Online Advertising Lead Generation Integrated Marketing E Commerce Start Ups Web Analytics Customer Acquisition Public Speaking Mobile Marketing Search Engine Optimization Search Engine Marketing Writing Customer Retention Social Listening

Keith Boswell Education Details

  • Austin College
    Austin College
    Business Communications And History
  • Plano East High School
    Plano East High School

Frequently Asked Questions about Keith Boswell

What company does Keith Boswell work for?

Keith Boswell works for Cyberdelic

What is Keith Boswell's role at the current company?

Keith Boswell's current role is Chief Digital Officer - Innovation and Marketing Transformation.

What is Keith Boswell's email address?

Keith Boswell's email address is kb****@****aol.com

What is Keith Boswell's direct phone number?

Keith Boswell's direct phone number is +161678*****

What schools did Keith Boswell attend?

Keith Boswell attended Austin College, Plano East High School.

What are some of Keith Boswell's interests?

Keith Boswell has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Photograph, Children, Cooking.

What skills is Keith Boswell known for?

Keith Boswell has skills like Digital Marketing, Online Marketing, Digital Strategy, Social Media Marketing, Sem, Seo, Social Media, Marketing Strategy, Strategy, Online Advertising, Lead Generation, Integrated Marketing.

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