Vitor Botelho Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo, Brasil

Responsible for strategic thinking on Measurement and Insights for Yahoo DSP, meaning managing all measurement and insights initiatives with Yahoo capabilities and partners (local and global). Developing new offers/partners fulfilling market needs, differentiating Yahoo from main competitors, tracking all actions in terms of results and revenue, working close to Sales and Operational teams, and training internal teams, clients, and agencies.● Effectively work with internal Yahoo stakeholders (sales, data, products, account management, etc.) to gather information and develop innovative recommendations for the next steps for Yahoo's Measurement and Insights offers;● Identify opportunities in the market and develop differentiated solutions;● Excellent knowledge of media environments, on and offline, and translating Yahoo solutions to fit clients' needs and media KPIs into business goals. Ability to analyze and interpret data with client needs in mind by translating numbers into meaningful insights;● Work in partnership with the Data Specialist to track on and offline-sales, creating sales lift with known partners but also develop new Data and Measurement partners opportunities for region;● Work closely with US/EMEA/APAC markets (Measurement and Insights), understanding products, new features, and gaps, maintaining the local team informed about it, and also asking for resolutions and developments as well as sharing use cases, troubleshooting, etc;● Localize global insights studies and lead them in the region, understanding all methodologies and opportunities to our markets;

São Paulo, São Paulo, Brasil

São Paulo

Responsible for 99, Deezer Brazil and Uber Branding media planning and platform operation. Main responsabilities: ● Budget and Media KPIs control;● Monthly, weekly and daily reports;● Client Meetings;● Media partners meeting and plannings;● Media platforms: Google (DV360 and Ads), Facebook (web traffic campaigns, app install and app engagement), Yahoo DSP, Twitter, Adjust (report and results tracking) and MOAT (viewability monitoring) – planning, execution and optimization.● Offline media planning: radio, OOH/DOOH and TV;

São Paulo E Região, Brasil

01) People management:- Active participation in the hiring process of new employees (interview and tests);- Internal training to develop technical skills and professional coaching;- Management of a team with 12 professionals, in different hierarchical levels (interns, analysts and supervisors);02) Operation focused in results:- Responsible for the management, operation, and media buying for clients such as: Avianca, NET, Claro Movel, Claro TV (AMX Group), Droga Raia, Drogasil, Google, Grupo Angeloni, CIA Hering, Alcatel, Editora Globo, PUC-SP;- Day to day routine optimization;- Planning, setup and daily following of results;- Main tools: Google Adwords (Display, Vídeo, Mobile, Shopping), DV360, Facebook, Criteo and others;03) Interface with customer and stakeholders:- Reports elaboration focused in defend strategies, campaigns and results;- Reports presentation to clients;- Preparation of materials for presentation of new features and training (internal and for clients);- Meetings and interface with partners (Google, Facebook, Bing, Criteo and others) to align priorities and to define KPIs;

São Paulo E Região, Brasil

- Results monitoring and creation of tactical plans to achieve clients goals;- interface with supplyers (Google, Facebook, Bing, Criteo, and others) focused in campaign optimization; - KPIs analysis to applicate and create digital media strategys to clients such as: AMX group (NET, Claro Movel and ClaroTV).

São Paulo E Região, Brasil

- Responsible for budget control and results monitoring of many accounts / products of the AMX group (Telecom);- Creatives analysis, activation and optimization of Google, Facebook, Criteo and Bing campaigns;- Assistance in the elaboration of results reports;

Publicidade E Propaganda, Advertising

Tv Concepts, Film/Cinema/Video Studies

Exchange, English

Exchange Program in Cambridge/England focused on English language for the period of two months (September/18 to October/18)

Ciências Contábeis