Nowadays Junior Programmatic Trader at GroupM Nexus Media Solutions (WPP).My daily job tasks consist in creation, management and optimization of programmatic campaigns (branding and performance) for a client portfolio.Display/Video/Mobile/DOOH/CTV Advertising using DSP as DV360, Xandr, The Trade Desk, Amazon DSP, Quantcast, Hivestack, Pladway, Zemanta.After obtaining a Political Science Bachelor’s Degree, i decided to go on my training path with a Digital Communication Master’s degree that allowed me to explore topics such as Digital Marketing, Public Relations, Content Marketing, Digital Journalism. Also, i did a three months Marketing and Publicity Traineeship (Erasmus+) in a Siviglia company (ES) where i worked about topics like Analytics, Market and Competitor Research, Social Profile Management in addition to interact with other people in a foreign language. (Spanish)After this training path i achieved a one-year Master in Data Driven Marketing & Digital Analytics Student at 24ORE Business School.In my spare time i love playing sports, reading, setting new goals to try and improve my personal skills in a perspective of continuos personal and professional growth. I’m always excited and propositive to new experiences and challenges.
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Programmatic TraderGroupm ItalyPavia, It -
Junior Programmatic TraderGroupm Italy Jul 2024 - PresentMilan, Lombardy, ItalyCreation, management and optimization of programmatic campaigns (branding and performance) for a client portfolio.Display/Video/Mobile/DOOH/CTV Advertising using DSP as DV360, Xandr, The Trade Desk, Amazon DSP, Quantcast, Hivestack, Pladway, Zemanta. -
Programmatic Trader InternGroupm Italy Oct 2023 - Jul 2024Milan, Lombardy, Italy -
Programmatic Trader InternXaxis Sep 2023 - Oct 2023Milan, Lombardy, ItalyWPP rebranding has merged its agencies Xaxis, Finecast and GroupM into GroupM Nexus. -
Digital Marketing AttendantEscuela De Idiomas Carlos V Sep 2021 - Dec 2021Siviglia, Andalusia, SpagnaThrough Erasmus+ Traineeship program i had the possibility to do a digital marketing internship, for a period of three months, at Carlos V’s language school.The main activities i did: - Analytics (especially Google Analytics) - Market and competitors analysis- Social media management (Instagram, Facebook, TikTok), content creation and sharingAlso, i worked on topis out of my competence, as international relations, amministration and translate. I learned to work in group, interfacing with other people in a different language, by improving my spanish knowledge, understanding work dynamics and put into practise a part of my academic skills related to digital communication.
Francesco Botta Education Details
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Master In Data Driven Marketing & Digital Analytics -
105/110
Frequently Asked Questions about Francesco Botta
What company does Francesco Botta work for?
Francesco Botta works for Groupm Italy
What is Francesco Botta's role at the current company?
Francesco Botta's current role is Programmatic Trader.
What schools did Francesco Botta attend?
Francesco Botta attended 24ore Business School, Università Degli Studi Di Pavia, Università Degli Studi Di Pavia.
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Francesco Bottà
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