Brandon T. Bott Email & Phone Number

American Fork, Utah, Us

▶ Led strategic positioning and messaging efforts for an innovative ed-tech SaaS platform and other products.▶ Spearheaded Voice of Customer research to guide strategic marketing decisions including brand, demand gen and content marketing strategy.▶ Managed Win/Loss analysis program delivering critical insights for demand gen, marketing and sales teams.▶ Directed development of automated renewal program which increased customer satisfaction, sales efficiency and revenue capture. ▶ Developed UX strategic POV leading to massive improvements in user experience and increased customer satisfaction.▶ Led sales enablement efforts including sales demos, strategies and content creation which increased sales effectiveness and contributed to record sales closed won opportunities.▶ Coached the marketing team in expanding their strategic value to the company and increasing campaign effectiveness.▶ Consulted C-Suite in positioning, messaging, customer research and other strategic initiatives.▶ Was recognized with 2024 "Rockstar" award for cross-functional leadership

Led agile and diverse teams to conceptualize, develop, and implement strategic brand, demand gen and product marketing programs that support diverse Fortune 100 clients and partners including Amazon/AWS, Autodesk, Cisco, Cigna, Microsoft, Verizon and more. Developed product marketing strategy in support of client’s $31B SaaS portfolio. Created brand strategy and archicture for client’s $15B SaaS portfolio leveraging data and primary customer research. Consulted on optimization strategies for a $40B channel partner program. ▶ Designed and implemented multiple demand generation campaigns for global clients that cumulatively achieved over 17K high-value MQLs and 70k downloads of thought leadership reports. ▶ Bolstered flagship client contract from $8M to $24M—a 300% increase—in under three years by creating effective brand and product marketing campaigns within highly competitive channels.▶ Collaborated in developing account-based marketing (ABM) strategic plans for various clients, including target account idenitifcation, moments that mattter and journey frameworks, touch-point strategiy, content strategies, sales integration and test & learn plans. ▶ Architected a major integrated marketing launch campaign— and led a team of 75 global creatives, UX, and developers—to successfully launch Verizon’s 5G nationwide network for B2B customers. ▶ Spearheaded B2B marketization program for Apple’s iPhone 12 launch on Verizon web properties, requiring broad stakeholder approval across multiple organizations under a high-pressure deadline.▶ Led research and analysis for a major technology adoption study across 12 industry verticals, and leveraged data to develop a national award-winning digital sales enablement tool.▶ Recognized by the Association of National Advertisers with the ANA B2 Award (Silver) for Thought Leadership in 2021, and the ANA B2 Award (Gold) for Sales Enablement in 2020.

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Directed all corporate brand strategy and product marketing campaigns for an award-winning transit agency serving 46M passenger trips annually—from contactless financial products and pass programs, to B2C advertising campaigns and B2B sales enablement strategies.▶ Developed strategic branding and promotional plans that resulted in a 38% increase in annual revenue.▶ Led a strategic partnership with Google Pay (formerly Softcard) to pioneer the launch of mobile contactless payments for rail transportation customers, utilized over 200,000 times during launch. ▶ Spearheaded a communications and public relations strategy for a $2.9B rail infrastructure program, spanning 32 jurisdictions.

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Education record

Master Of Business Administration - Mba, Business Administration

Bachelor Of Fine Arts - Bfa

Bachelor Of Arts - Ba, Mass Communication

Bachelor Of Arts - Ba, Mass Communications