Alexandre Bouard Email & Phone Number

Netherlands

Amsterdam, Hollande Septentrionale, Pays-Bas

Amsterdam, North Holland, Netherlands

• Definition of the vision & value proposition of the Philips membership program
• Foundational work on structure / WoW / branding / business model / value case / roadmapping
• Develop new elevated benefits / experiences / product features supported by consumer research & concept validation (quali/quanti)
• Collaboration with markets and BUs to land concepts MVP

Amsterdam, Hollande Septentrionale, Pays-Bas

• Team: Global Membership Marketing Planning
• Defining and driving the (brand) Partnership Strategy for the adidas global membership program.
• Develop detailed engagement plans to integrate adidas brand partners (contracted top athletes/artists) including consumer journeys (digital to physical), mechanisms and content needs.
• Collaborate with sport/culture marketing and channel teams to align vision and plans.
• Develop strategic long term partnerships with other brands to benefit our members through experiences and tangible rewards (e.g Playstation, Disney, Xbox, etc.)
• Brief creative teams on concept development, content needs and timeline requirements, as well as managing creative toolkit reviews, approvals and stakeholder sign offs.

Amsterdam Area, Netherlands

• Team: Global Membership Marketing PlanningCreate superior value propositions that drives business, create loyalty and increase members Life Time Value
• Drive seasonal "members only" acquisition/engagement marketing opportunities across categories and brand moments - Brief in new interactions / engagement capabilities to digital product team
• Global guidances & comms toolkits creation to support various stakeholders and markets for execution
• Cross functional collaborations: BUs, Sport / Culture Marketing, Brand, Digital strategy, Product, Operations, Markets, Legal, creative agencies, Analytics

Amsterdam Area, Netherlands

Région De Amsterdam, Pays-Bas

• Global Consumer Lifestyle - BG Personal Care - BU Male Grooming Global Foundation materials development for Male Grooming (Global N°1)
• Central conception of 360 foundation communications toolkits for markets activation (instore communications assets, displays, retail guidelines & segmentation, POS, CRM, e-Banners)
• Creating BTL in-store global guidelines for the various shopper channels (e.g. department store, electronic retail, hypermarket, SIS, e-retailer)
• Agencies briefing & day-to-day management, shopper knowledge, industry best practices
• Collaboration across functions (Categories, intelligence, Asset, Digital, CRM, MarCom, Procurement), external partners (Creative & DTP agencies and manufacturers) and markets
• Maintaining the Philips asset library up to date for global assets availability

Paris, France

• BG Consumer Electronics - Retail & Trade MarketingIn-store display projects management for White and Brown Goods
• Conception/development of BTL assets (POS, in-store communications, displays)
• conception and management of the Samsung corner for Paris's Fair (event)(Budget:150K€, visitors:700K, Award:Innovation Grand Prix for Crystal Blue)
• Need analysis, brief / debrief agencies, managing budgets and plannings
• Collaboration with internal teams (marketing, supply chain, sales, training),external providers (agencies, printers, transporters, etc.) and EHQ

Paris, France

• Automotive account: Renault (Global) + Dacia (EMEA)Project management in the development of global ATL campaigns (#1 FR advertiser)
• Assets development and production process management from brief to delivery (Print // Radio // TVC)
• Project management for new models Scenic (TVC), Mégane (360°), Duster (360°)
• Participation in the Renault after sale global strategy 2014-2016
• Participation in the EMEA repositioning strategy of the electrical model ZOE
• Benchmark, copy reviews, best pratices, team briefing, client relationship

Paris, France

• FMCG accounts: Nestlé (France) + Johnson & Johnson (France)Project management in the development of local ATL campaigns
• Assets development and production process management from brief to delivery (Print // Radio)
• Client relationship on a day-to-day basis
• Benchmark, copy reviews, best pratices, team briefing
• Gather inputs from stakeholders and prepare presentations for client meetings
• Collaboration with internal teams (legal, production, strategy, creative) and external providers (media agency, artists, etc)

Master'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: Strategic planner/creative at Be Com (junior creative agency)

Bachelor'S Degree, Design