Carole Bouchard Email and Phone Number

Define, develop and execute marketing strategy for different practices (Retail & Consumer Goods Products, Industrial Products, Services & Telecom) to increase firm awareness and help new clients acquisition - Define marketing plan according to Oliver Wyman global strategy in France and the different practice groups- Edit, translate, rewrite, format IC publications (articles, point of views etc.) - Implement all direct marketing campaigns (mailing & emailing)- Manage & segment a client & prospects database with more than 5.000 contacts for France and French speaking countries and act as a CRM power user globally- Organize communication and public relations events: conferences, CEO events, PR events etc.- Analyse competitors, markets and trends- Coordinate press relationships

Primary marketing liaison for the domains within the EMEA region, perform an instrumental role in developing and executing the marketing strategy in EMEA in line with Oliver Wyman Financial Services strategy and practices, working in collaboration with Domain Head, Domain Partners, Market Managers and marketing professionals, leading role in supporting content development for the domain and to develop some domain-specific content. Play a coordination role in ensuring that marketing activities of the domain are fully leveraged on a global scale and in developing the domain-related PR/event and Media campaigns strategy in the EMEA region.Key tasks- Define, develop and execute the domains marketing strategy with the domain heads and partners- Provide domain-specific intelligence on competition, market trends, financial services news and relevant domain themes- Take a managing/ hands-on role in domain-specific content planning, development and management within the EMEA region- Coordinate domain-specific campaign management to ensure smooth runningCRM CoordinatoorI played a leading role in all our client relationship management efforts across EMEA: supporting of the migration and roll-out of the new system (Microsoft Dynamics); serving as point of contact for all CRM related questions, updates and issues; training all EMEA Marketing users; managing the quality control of EMEA contact data e.g. create reports to identify missing information, identify and manage regular clean-up initiatives; measuring the performance of data, marketing campaigns and system effectiveness; updating and creating coherent CRM process guidelines; playing a leading role in the next phase of the CRM project

North America Marketing initiatives development, implementation and execution: intellectual capital and reports development coordination, collaboration to press activities, events organization, research and development projects

2004 to 2008 Marketing & Communication Associate France - Paris Marketing direct campaigns coordination - Clients and prospects database management and development- Marketing direct campaigns management: contacts targeting, data research and validation, cover letter writing/translation- Follow up of campaigns and impact analysis- Training of new employees in Europe on the CRM software- Intellectual Capital development Client events organization- Organization and management: logistic, invitation, clients targeting, presentation - Follow up of campaigns and impact analysis Public relations - Journalists database management/updating- Press release launches & press event organization- Press analysis/Press Reporting

Events organizationPromotion campaignAdmin work