Laurent Bouchoucha Email & Phone Number

Nice, Fr

92707 Colombes, Fr

• Direct a worldwide team of 25 highly talented experts in the areas of Solutions Marketing, Business Programs Management, Technical Solutions Architecture, and Business Development. • Collaboratively develop new commercial and technical solutions; deliver sales, presales, and channel enablement; oversee market evangelization.• Spearhead the creation and implementation of vertical solutions development practice, refocusing 40% of the team to outcome-based industry-specific value-propositions.Key Achievements• Promoted through internal recruitment to Vice President with the mission to transform technology-led product development into customer use-case driven R&D. • Launched new Enterprise Wi-Fi solutions, from 0 to 10 M€ revenue in less than 30 months, on a very crowded mature market.• Reshaped company vision and strategy for network business; highlighted unique network automation and IoT secure on-boarding solution.• Recognized for market-first integration of network and CPaaS, enabling customers to create new differentiated digital business processes.• Executed Digital Strategy transformation for enablement and evangelization with a webinar “engine” capable of delivering 200+ sales and technical webinars a year; built a technical community with 1,800 active members in 18 months.

Espoo, Southern Finland, Fi

• Drove network business growth planning and execution in all EMEA region. • Supervised an in-person team of 3; directed a virtual team of 25 business development experts.• Facilitated a 30% growth of the EMEA networking business between 2009-2012.• Offered high-level sales support for global multi-national accounts, government entities, and telecom carriers; brought BNP Paribas account from 0 to 2M€/year; developed sales at Areva (15M€ in 5 years).• Cultivated sales relationship with OEM partners, with the largest delivering 50+M€ yearly revenue.

Montigny-Le-Bretonneux, Île-De-France, Fr

• Streamlined the hardware-to-software business model transition and devised go-to-market strategy. • Oversaw 2 sales of outsourcing firms that won first 100k+€ customers and achieved targeted revenue.• Identified target markets (Network Security, Defense); closed first customers (e.g., Thales, Arkoon).• Coordinated the redefinition of the software product line, including portfolio streamlining, positioning, messaging, pricing, and collateral.

San Jose, Ca, Us

• Hired as Country Marketing Manager; promoted twice to European then International Product Marketing. • Provided direction for Switching, Routing, Network Management, and Network Security products.• Maintained full WW responsibility on edge switching products, including lifecycle management.• Established business programs, including a technology migration program that resulted in $600k+ sales and an EMEA channel incentive program that achieved a ROI of 24:1 for a new product.

Project lead for building the exhibition network (InteropNET) on NetWorld+Interop Paris 1997 trade show.Key achievements: • Technical, marketing and logistics coordination to set up a 350 exhibitors network in less than 2 days• Saved 73% of the overall multi-million $ network budget