Boudewijn Roubroeks Email & Phone Number

The essence of thriving lies in understanding that "the essential is invisible to the eye." When faced with a choice between trust and money, people instinctively choose trust. Similarly, purpose, connectedness, and belonging often outweigh salary, bonuses, or material incentives. Yet, many organizations offer these tangible rewards in exchange for energy, expertise, enthusiasm, wisdom, and talent, missing the deeper human values that drive true engagement.Organizations and their leaders struggle because of an imbalance. To create thriving environments, we must better balance:* Human Wiring: elements like purpose, trust, inspiration, meaningfulness, courage, honesty, and camaraderie are the fuel for people. This is the dynamic, vibrant, thriving part of an organization.* Hard Wiring: aspects such as KPIs, pipelines, processes, systems, strategy and structures provide context, tools and are constructs of logic and the mind. This is the static part of an organization and should serve the thriving part. Not the other way around!We, however, see many organizations focus on and heavily invest in the Hard Wiring when they want to develop towards succes, innovation, being a talent magnet or creating breakthrough approaches (again). In doing so they mix up 2 totally different approaches, hoping it will work out. When Hard & Human wiring are effectively combined, they foster intrinsic motivation, leading to exceptional performance, creativity, and innovation. This balance is at the core of our projects, workshops, and training sessions, which we deliver globally, proving its efficacy time and again.My mission is to reconcile the contradictions between the business world and our human nature. As Lao Tzu wisely stated, "The softness (essential & invisible) overcomes the hardness." This belief drives me to integrate the invisible, yet powerful, aspects of human nature into organizational practices.What People Say About Me:* Energy Creator: I generate enthusiasm and momentum.* Outcome-Focused: Always aiming for measurable outputs and observable outcomes.* Imagineering: I think big and turn visions into practical steps forward.* Deep Connection: I connect with people on a profound level.* Talent Unleasher: I find and nurture the strengths in every person.* Insightful Guidance: I read people well and offer direction that resonates deeply."I am a human, with humans, for humans." - Paul de Blot, Professor of Business Spirituality, Nijenrode UniversityLet’s meet and ignite the human spirit, the most powerful force on earth.Boudewijn

Listed skills include Coaching, Executive Coaching, Management Consulting, Change Management, and 33 others.

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  Hotel Management School Maastricht

  Marketing/Marketing Management