Michael Boudreaux Email and Phone Number

In this role, I'm responsible for overseeing all digital paid advertising initiatives. As part of this, I build, manage, and report on various multi-channel campaigns covering all U.S. states. With an emphasis on top-of-page visibility, direct-but-sensitive messaging, and high-intent demand capture, my primary focus is on building and stabilizing consistent demand streams. Then, through constant experimentation and iterative improvements, I aim to grow these streams through reproducible methods.Most importantly, being successful in this role means that I am actively helping families overcome immensely stressful life events. By creating impactful ads that effectively cut through the noise, I am able to provide much-needed clarity and direction in times of heightened confusion. While I play only a small role in each of these deeply personal journeys, I am incredibly pleased to measure my success by the number of people helped by our team's combined efforts.

As the sole Customer Marketing Manager at Lightspeed Systems, I was tasked with improving account close rates, reducing customer turnover, and growing average contract value across both existing customers and net-new contracts opened in Q1 and Q2.To accomplish this, I produced multiple automated email programs to complement sales' ongoing efforts and to position complementary products for cross-selling. Additionally, I oversaw the production and distribution of a monthly newsletter, grew our existing brand ambassador audience, and developed a certification course to create a community of power users and influencers.

As the Demand Generation Marketing Manager, I worked with a talented team of BDRs and marketing specialists to generate, qualify, and nurture leads across thousands of net-new accounts. Using data to drive iterative program improvements, my team implemented an account-based marketing approach that significantly grew year-over-year marketing performance.During this time, I oversaw multiple email automations targeting five distinct personas, consisting primarily of executive leaders in IT, Safety, Administrative, and Behavioral Development. Meanwhile, I worked within our ABM platform to identify buying signals to be used for BDR outreach, as well as serve remarketing ads to our most engaged audiences.

To capitalize on seasonal sales cycles, I was tasked with serving as a product marketing manager for SchoolMint's namesake K-12 enrollment software. During this time, I worked alongside other members of the marketing team to develop, implement, and report on account-based marketing strategies that touched every U.S. state and major regional demographic. Through the successful use of both inbound and outbound marketing tactics, my team achieved consistently reproducible results, surpassed all objectives, and generated millions of dollars in marketing-sourced pipeline.

A long title for a hefty role! As the Demand Generation Growth Marketing Manager, I oversaw the successful launch of the re-designed SchoolMint website as well as its continued growth as a primary lead gen channel. Over the course of a year, my team navigated changing SEO and SEM standards to grow monthly traffic by a factor of 4, reduce average bounce rate from 78% to 12%, and generate close to a thousand qualified leads.Additionally, I worked as an intermediary between key sales executives and the marketing team to successfully manage post-acquisition product launches, identify valuable opportunities, and implement mindful ABM practices to grow existing account values.

After showing early success with large projects and face-to-face client interactions, I was then offered a role as the first Special Project Lead and tasked with servicing Rally's premium clients and high-budget projects.In this role, I met with recurring clients on an ongoing basis to identify areas for growth and develop integrated marketing approaches to help achieve their revenue goals. This involved researching, creating, pitching, implementing, and managing full go-to-market strategies for a portfolio of 12-20 clients on any given month.

At Rally Marketing, I worked alongside a small, passionate team of digital marketers to service an evolving portfolio of clients across virtually every industry.Starting as a Content Marketing Strategist, I produced copy for over 3,200 social media posts, 300 blogs, and 100 webpages; in short: I wrote a lot. As part of this role, I was responsible for growing and managing a freelance writing team to ensure constant and consistent order flow.gement.

Assisted with event promotion through PR outreach, content creation and communitymanagement for multiple clients. All attendance and fundraising goals were surpassed.

Oversaw successful launch of UL's student-run marketing firm while serving as AE and managing a team of 12 through the designation of tasks and duties across six departments.

Developed branded evergreen print materials and digital content that yielded anotable increase in foot traffic, volunteer enrollment and social engagement.