Bonin Bough

Bonin Bough Email and Phone Number

Co-Founder and Chief Strategy Officer @ Group Black
New York, NY, US
Bonin Bough's Location
New York, New York, United States, United States
About Bonin Bough

Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837. As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible.Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars.During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just-3% to over-32% digital spend - adding $2 Billion in top line net revenue and $300m in bottom line savings. He helped brands like Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m - $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG.Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’ hottest rising stars and one of the industries top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.

Bonin Bough's Current Company Details
Group Black

Group Black

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Co-Founder and Chief Strategy Officer
New York, NY, US
Bonin Bough Work Experience Details
  • Group Black
    Co-Founder And Chief Strategy Officer
    Group Black
    New York, Ny, Us
  • Group Black
    Co-Founder & Chief Strategy Officer
    Group Black Jun 2021 - Present
    Miami, Florida, Us
    Group Black, one of the largest collectives of Black-owned media and diverse creators. I'm responsible for acquiring new business, and strategically driving growth and culture across the organization. I currently lead Brand Strategy, Creative, Communications, and Marketing teams.
  • Lockstep Ventures
    Co-Founder And Advisor
    Lockstep Ventures Jun 2020 - Present
    New York, New York, Us
    Lockstep Ventures is a new VC firm seeking to address the issues that perpetuate racial inequality in the U.S. The mission of the fund is to work, inspire, and empower systematic change. Lockstep Ventures is committed to the investment philosophy of “Disparity to Prosperity” and targets companies that address racial disparities in health, wealth, education, and justice/recidivism. Unlike other funds, Lockstep Ventures’ co-founders, Michael Loeb and Bonin Bough, and Managing Partner, Marcus Glover, bring their business acumen and successful business formulas to provide a wide range of expertise to help execute, pivot, and fast-track a startup’s growth.
  • Bonin Ventures
    Founder & Chief Growth Officer
    Bonin Ventures Oct 2014 - Present
    New York, Us
    Bonin Ventures (BV) is a growth accelerator focused on taking big business expertise and applying it to a diverse portfolio of innovative start-up companies. Led by world-renowned marketing guru Bonin Bough, the BV team provides strategic capabilities, unique skill sets, and unprecedented access to drive exponential growth opportunities. They actively seek to work with companies who are challenging the status-quo through the application of unique technology.
  • Triller
    Chief Growth Officer
    Triller Mar 2020 - Mar 2022
    Los Angeles, Ca, Us
  • Sito
    Director Board Of Directors
    Sito Jul 2018 - Jan 2020
    Jersey City, Nj, Us
  • Sundial Brands
    Chief Growth & Marketing Officer (Grew Business In 12 Months For Exit To Unilever)
    Sundial Brands Sep 2016 - Nov 2017
    Englewood Cliffs, New Jersey, Us
    As Chief Marketing Officer I played a critical role in Sundial’s vision of creating a truly consumer-centric CPG company that integrates values, community and commerce through continued brand, category and channel expansion.
  • Cnbc
    Television Host
    Cnbc Mar 2016 - Aug 2016
    Englewood Cliffs, Nj, Us
    I teamed up with NBA superstar LeBron James to give four aspiring local entrepreneurs the chance to realize their dreams while also helping to revitalize a neighbourhood in Cleveland.For the past 15 years, I’ve worked in some incredible global organizations that share my passion for innovation and entrepreneurial endeavour and they have allowed me to act as agent provocateur by bringing some of the most enlightened innovators in the world into their well-oiled operations. Sometimes to disrupt, sometimes to learn – always to challenge; the bridge between scale businesses and startups is forever challenging and worthwhile. I am delighted to be offered the chance to bring these learnings to Cleveland.
  • Mondelēz International
    Chief Media & E-Commerce Officer
    Mondelēz International Jan 2015 - Aug 2016
    Greater Chicago Area, Il, Us
  • Mondelēz International
    Vice President, Global Media And Consumer Engagement
    Mondelēz International Oct 2012 - Jan 2015
    Greater Chicago Area, Il, Us
    Recruited to transform how Mondelez International builds brands and communicates the brands across all forms of media. Able to accelerate brand marketing/growth by leveraging new consumer engagement platforms. Developed an innovative approach to investing close to two billion dollars of media globally. In addition, streamlined buying operations by building a global team structure where there were previously disparate local and regional teams. Reduced agencies from 12 to 2 global agencies investing all media globally. Focused entire global media practice and partners on 3 core strategies:💡 Operational excellence including media delivery and detailed reporting on return on media investments globally.💻 Globally shifted to a new media planning model called Connections Planning.📈 Instituted tracking and measurement of cross channel brand & media strategies.
  • Kraft Foods Group
    Vice President, Global Media & Consumer Engagement (Remember When I Was Bald)
    Kraft Foods Group Feb 2012 - Oct 2012
    Chicago, Il, Us
    Global Media Buying
  • Pepsico
    Chief Digital Officer
    Pepsico Sep 2008 - Feb 2012
    Purchase, New York, Us
    I reinvented and implemented PespiCo’s approach to digital marketing and brand creation by creating the Global Digital Marketing Practice and an enterprise-wide digital strategy to support brands, functions and geographies to drive growth. I was focused on four main goals:💵 Invest in global media partners and platforms that can be leveraged by the entire organization. 📈 Develop and drive key strategic initiatives within brand & functional units.📺 Identify CRM, digital media, digital production and social media best practices from across the organization that can be lifted and shifted.💻 Developing leading edge women (cohort), emerging technology & platforms.🔑 KEY ACCOMPLISHMENTS 🔑🏢 Created the global digital marketing practice across all brands and geographies.🗺 Delivered a 3 – 5 year global strategic brand building road-map.💡 Developed first global real-time marketing capability across CPG category including listening, measurement and digital media buying model.📌 Crafted and operationalized the first corporate startup accelerator, PepsiCo10, across six markets (Brazil, US, UK, Europe, Russia, India). 🥤 Led digital teams and developed digital marketing strategies across brands including: Gatorade (Gatorade Mission Control), Mountain Dew (Dewmocracy Campaign), Pepsi Refresh Project (80 million online votes, 1 billion engagements and 5 billion earned impressions), Tropicana digital strategy (Trop50 Launch). 📈 Initiative beat all previous digital metrics across the beverage division.🎪 Instituted portfolio wide large scale sponsorship strategy with SxSW, Social Media Week, Internet Week, and BlogHer.
  • Weber Shandwick
    Evp Global Dir Of Screengrab - Social, Interactive & Emerging Media Practice
    Weber Shandwick Sep 2006 - Sep 2008
    New York, Ny, Us
    I ran the global digital, social and mobile practice of Weber Shandwick.
  • Ruder Finn
    Svp, Strategy And Architecture - Rf Interactive
    Ruder Finn Sep 1999 - Aug 2006
    New York, Ny, Us
    Directed the Strategy and Architecture practice on the principle of balancing client objectives with user needs to create the optimal product through a robust methodology of research, information architecture and user testing. Led digital strategy and user experience for all of the agency’s clients. 🔑 KEY ACCOMPLISHMENTS 🔑🚀 Launched the ePR practice, one of the industry’s early social media consulting capabilities, centered on a “Digital Newsstand” philosophy. Projects included the launch of White Lie Wine, Perdue.com, Elidel, Femara, Council on Foreign Relations, Affymetrix, Jamaica, iUniverse, Johnson & Johnson for Nursing Future, Vitamin Water, and many others.📍 Expanded interactive group by creating strategy hubs in the San Francisco, Chicago, London, and Singapore offices.💻 Launched an intranet development practice which later became the employee marketing practice, with the complete redesign of global intranets for Novartis, Mercer, Pfizer, Citibank, and Schering Plough.💡 Led a number of naming, digital branding and rebranding efforts for Hunter Douglas, Novartis, MKS, Vertical Sky, and Council on Foreign Relations – CFR.💡 Crafted the strategy for community development projects for clients including Société Générale, Perdue, Affymetrix, and Berringer.🏥 Led strategy for clients/projects such as Nursing and Caregiver Campaigns for Johnson and Johnson, Kellogg 100 Anniversary, Keebler.com, iUniverse, International Center of Photography, Ready.gov (Ranked by NNG beyond 508 compliance), and over 170 more engagements and campaigns.
  • Nyu Masters In Publishing
    Adjunct Professor
    Nyu Masters In Publishing 2002 - 2006
    New York, Ny, Us
    Teacher

Bonin Bough Education Details

  • Hartwick College
    Hartwick College
    Political Science
  • Staten Island Technical High School
    Staten Island Technical High School
    Physics

Frequently Asked Questions about Bonin Bough

What company does Bonin Bough work for?

Bonin Bough works for Group Black

What is Bonin Bough's role at the current company?

Bonin Bough's current role is Co-Founder and Chief Strategy Officer.

What schools did Bonin Bough attend?

Bonin Bough attended Hartwick College, Staten Island Technical High School.

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