Jennifer Boulet Email and Phone Number

As Director of Brand Marketing, I led the rebranding strategy, identity development, creative direction, and marketing initiatives for multiple companies, including Hightower Restoration, Tri-State Abatement, and Skybox Collectibles. My work ensured alignment with core values and strategic goals.Led assessment and research, developed Brand strategy, developed the brand identity, brand guidelines, marketing assets, and internal launch for each company, ensuring consistent representation across all touchpoints and communication channels.Directed the creative production of high-quality assets such as new logos, brand identity, brand guidelines, graphic design, and copywriting.Utilized data-driven insights to optimize brand performance, measure campaign effectiveness, and assess customer sentiment.

* Directed the development and execution of the business development vision and strategy plans to drive revenue growth and achieve ambitious targets. * Analyzed market data and customer feedback to formulate tailored sales strategies.* Performed the creation, content writing and branding of a new website incorporating the CRM tool * Identified new business opportunities by implementing two software programs: - Field Service Management tool for the technicians, office and customers - CRM Software tool for clients to join a customized portal where they can schedule, submit payments, and monitor all booking activities. * Led, motivated and trained a new team while launching two new software programs at the start of season. * Shared my deep understanding of the customers’ needs to ensure accuracy, timely revision, and fair pricing of our proposals to deliver a memorable customer experience.* Built the sales process and recorded information in the CRM database to enable both peers and leadership across the greater company network to communicate and succeed in the financial plan. * Expanded the profile and reach of the company, developed and strengthened internal and external relationships that will lead to increased lead generation and market share.

* Implemented a data-driven approach to reviews and ratings; developed algorithms that analyzed hundreds of thousands of user reviews, providing insights that helped software vendors improve their products and increase Gartner sales by 25%* Established and implemented GPI’s value proposition and communication by building a content strategy across multiple sectors with a focus on Sales Enablement, Event Sponsorship Sales and Internal stakeholder adoption* Collaborated with Design and Corporate Marketing (CMO) to establish GPI’s website, the internal portal (R&D and Sales Enablement) for all messaging, content and training programs* Led product development and Analaytcal teams to develop methodology and enhancements to the site, partnering with the Scrum master and Scrum teams with Agile methodology * Partnered with Ombudsmen to ensure 100% efficient compliance in writing new policies and launching methodologies

* Exceeded annual review sourcing goals year after year, activated our Vendor Success Program at Events, and have become a partner in building strategic relationships with the Global Events, Exhibitor Products, and Sponsor Sales on Peer Insights branding and communications. * Established brand awareness and activated Vendors/Exhibitors on the Peer Insights platform. Partnering with Gartner Research and Events to develop a strong cadence of communications pre-, during, and post-event as well as launching and conducting End-user and Vendor interviews. Created extensive Training programs internally and for Vendor partners. * Created and executed successful Pilots for Global Customer Choice Distinctions, the Interactive Exhibitor Map partnering with GVP of Technology and CTO across global Events creating brand identity, setting precedence for other teams within Gartner * Created and launched Social Campaigns for the Brand excelling in readership growth plans by 28% in 2020-2022

Online Business Development, Sales, Brand Management, Digital Marketing and Events *Developed and implemented SWI-owned Brand marketing and sales strategies to achieve fiscal sales plan within B2C business and key B2B accounts. Managed marketing programs, distributor and reseller sales growth.*Owner of full implementation of brand strategies in terms of creating brand stories, positioning and building brand awareness globally and implementing marketing plans, execution of all channel-marketing programs, working closely with partners as well as the marketing, eCommerce, global sales, and business leadership development teams. *Evaluated program opportunities based on consistency with overall business goals and marketing strategy, as well as the financial ROI, brand synergy, potential impact/visibility, and execution requirements.*Conduct consumer and market research, competitive analysis, and interviews to uncover insights, barriers and opportunities with constant communication with partners as well as business development groups on an ongoing basis. *Developed and implemented strategic global sourcing and procurement strategies while building alliances with key suppliers for improved cost, quality and on-time delivery of goods.*Ensured all media objectives were met within the allocated budget by reviewing and approving media plans in order to accomplish goals within budget constraints.

Created and led Sales and Marketing initiatives for a luxury boutique hotel. Partnered with Concierge focusing on personalization, distinctive design, local immersion, and sustainability,

Responsible for developing brand strategy and marketing plans to grow the brand’s existing licensing program. Marketing Plans: Collaborated to develop brand vision and marketing strategies in partnership with large cross functional teams including PR, media, marketing, events, creative design, website teams, and retail store teams.  Drove Go To Market Strategies: Prepared rolling 18-month product marketing plan tied to business plan. Aligned internal parties to execute campaigns.  Events and In-Store presence: Pre-event conception to on-site execution of all events and in-store launches. Concept development and onsite management of exhibit booths at major international world fairs. Arranging sales meetings, receptions and launch parties.  Product Development Liaison: Represented the brand and product positioning with product development teams. Collaborated directly with product design in Hong Kong and Switzerland to maintain a cohesive product line. Product Management: Devised and implemented catalogs, course guides and training brochures that enhanced the sales teams understanding of complex product features helping to streamline sales efforts. Maintained regular communications and presented product lines to domestic and international sales teams, internal teams, retailers and international distributors.

Co-responsible for the marketing, positioning and communicating the identity of the Nautica brand. Managed all correspondence of new product development globally and created the cost tiers for proper marketplace positioning.Notable Achievements:●Exceeded gross sales forecast in 2008 by $9MM through innovative placements and partnerships●Coordinated a new cohesive brand message and strategy throughout the organization●Successfully negotiated new value engineering process with Hong Kong manufacturers

Supporting and managing product marketing initiatives for the Designer/Collectors Department. Marketing Strategy: Involved in weekly management meetings to set seasonal goals and plan marketing initiatives such as trunk shows, special events and promotions to achieve goals.  Reporting and Analysis: Run daily and weekly sales reports, sell through percentages, month to date and year to date reports for each vendor, styles and volume. Prepared summary reports covering unit reports, top supplier sales, and top styles for the department. Events: Assisted in hosting and operating Nordstrom’s Annual Designer Preview, showcasing upcoming designer collections in a runway presentation and then boutique setting at the Metropolitan Pavilion. ● First $1MM door for Via C department in the Westchester store history● Became a go-to resource for Collector’s team and buyers on various product lines

Assisted the Store Manager and Design Manager with weekly metrics and store activities. Hosting and operating the annual designer preview showcase events. Building clientele relationships between buyers and vendors to achieve sales goals.Notable Achievements:● Became a go-to resource for Collector’s team and buyers on various product lines● Team member on various successful trunk shows and retail sales operations exceeding stretch goals and previous year’s sales

Implemented initial orders from buyers and communicate collection policies. Assisted in creating and executing marketing tools for the apparel company. Assisted in coordinating and hosting Collection Previews for exclusive collections involving all preparation, budgets, guests’ lists, etc.Collaborated with Head Designer, the Design team, Operations, and Marketing Sales Representatives for the Apparel Company. Developed relationships with vendors to increase efficiency between communication and delivery.

Managed the flow of all contributions from record keeping and acknowledgement to miscellaneous correspondence in response to school’s fundraising activities. Event Coordinator for numerous events, planned, coordinated, and hosted. Assisted in reconciling accounts receivable for the school’s total fundraising efforts of approximately $1M. Responsible for calendar management. Effectively established rapport with private clients in order to assist with requests and questions regarding services and sales along with any feedback.