RESULTS-DRIVEN marketing leader with a keen eye towards growing brand, customers, sales and revenue for B2B and B2C companies. Develops leading-edge products and brands with insightful strategy and compelling creative. Drives marketing efficiencies across enterprise, small and medium companies. Successful track record in Product Development; Branding; Advertising; Web Architecture, Content and SEO; Social; Sales Support; PR; Customer Lifecycle; Retention and Revenue Protection. Forges strong organizational partnerships with Client and with external agencies and partners. Inspires “Customer Centric approach throughout work and Client organization. Current Clients include Bridgewest Group (Private Equity), BioCina (CDMO based in Australia) and Bio4t2 (clinical stage biopharma focused on CAR-T therapeutics) and West East Lifestyles.

Spearheads marketing and PR for Bridgewest Group. Provides expertise and resources for global suite of portfolio companies, as needed.

Jenny spearheaded Skyriver's strategic marketing, product management, public relations and customer-centric revenue initiatives during the company's rapid growth, through to exit. Jenny championed the vision to transform the small ISP into a leading 5G fixed wireless provider, reinventing broadband connectivity via technological ingenuity and inspired customer insights. The company's pioneering developments in 5G millimeter wave stemmed from its mission to advance connectivity for data-driven businesses. Through her proprietary Discovery Process she leveraged key industry trends, end-user insights plus Skyriver's wireless engineering expertise to enhance the company's broadband offering. Under her leadership, messaging connected Skyriver to new segments and customers. Brand equity rose, web leads exponentially increased, inbound sales increased from 5% to 40%, and churn decreased 25% - achieving one of the highest retention rates among ISPs.In 2017, the company announced the first large-scale deployment of 5G fixed Millimeter Wave Gigabit Broadband. The innovative point-to-multipoint service, Skyriver Magnitude, powered by the company's portfolio of patented technology, exploited the vast mmwave spectrum for high capacity data. As an executive team member, Jenny played a key role in the new service creation, positioning and brand management, customer acquisition and deployment. A new corporate ID and new logo energized the brand: 300 page website refresh with updated design, navigation and content; digital ads; collateral; lead gen; customer communications, et al.In 2014, Jenny developed effective customer loyalty programs, that resulted in improved customer satisfaction and retention. She led the product introduction, development and roadmap for Skyriver Private Network.

Results-driven marketing pro who achieves real business goals - a creative thinker plus a strategic doer. I understand the business of marketing and the business of growing revenue. And I deliver. Clients hire me for critical thinking, problem solving and fast results: strategic planning, positioning platforms, customer profiling, brand development, new product introduction and product repositioning, sales generation programs, revenue enhancement and protection programs, marketing communications, and SEO. I bond smart strategy with great creative. I work within your budget and maximize it to the fullest.

Developed the marketing organization building revenue growth, sales, game play and retention for Buzztime’s multi-point social interactive broadband network. Created initiatives and systems that increased performance, implemented player segmentation initiatives, developed annual marketing plans that increased viewership, game play and points of presence in US, Canada and UK. Led Advertising, PR, New Product Marketing, Field Marketing, B2B site sales, retention programs and revenue initiatives such as subscriber modeling. Annual Revenue $30MM. Key Results: Aligned company-wide KPIs and improved brand equity via renewed focus, new positioning and new graphics standards. Delivered first year advertising network sales of $700K. Partnered with companies to enhance social networking across wireless, cable, Internet. Created loyalty plan that delivered significant bottom-line revenue, 30% improvement in total churn, and 50% improvement in new customer retention. Launched B2B on-line community. Participated in Board of Directors meetings.

Developed marketing plans and implemented programs and campaigns that increased brand awareness and revenue for Clients: branding, positioning, new product launches, Marcom (traditional and digital advertising, PR, web content, sales support), lead generation and sales channel/e-commerce development. Directed promotions and advertising and managed ad agency for Cox Business 2004-2006. Won Cable industry Marketing Excellence Award for "Cox Beats AT&T" Campaign (increased sales leads 20% and sales 9%). Key Clients: Cox Business, Personalized Expressions, Edelweiss.

Directed development of marketing and communications strategies for new 3G services. Manage national teams and agencies and corporate partnerships. Identifed new trends, developed smart new products and positioning, naming and communications strategies to build awareness, preference and demand. Launched new SMS service with first interactive TV show - American Idol - generating 2300 votes per second. Managed teams and agencies, including Ogilvy ($140MM Advertising). Established measurement processes to gauge programs and maximize ROI.Key Results: Positioned and launched new simplified portfolio and campaign (Circle of Excellence Award). Launched 40 new markets, 18 offers and 15 revenue initiatives in 2002, all supported with advertising, promotions, PR, web, etc. Co-developed revolutionary unlimited calling plan, surpassing sales goals. American Idol initiative achieved 7.5MM text messages, 5000% SMS increase and 35% new users (Circle of Excellence Award). Standardized Marcom Operating Processes across US markets, achieving 30% annual savings.

Directed strategy for key national efforts and regional areas including annual planning, promotions, PR, advertising, events, in-store merchandising and $22MM budget that increased store traffic and sales. Developed Hispanic marketing plan and implemented full Spanish-language TV, radio, print, collateral, web, signage and sales support programs. Supervised Agencies, regional teams and employee communications. Key Results: Achieved 25% growth in Hispanic segment in 18 months and increased trade distribution by 20%. Repositioned Prepaid and launched new product, sales plan, trade channels and TV, radio, print and web ad campaign in 3 months, resulting in company’s top performing new sales initiative for 1999. Co-developed business plan that increased EBITDA 5-fold in 2000/1999. Launched Landline Replacement strategy, surpassing sales goals by 20%.

Managed accounts and team efforts including planning and campaign development for advertising, collateral, packaging, direct response and web, plus P&L and new business acquisition team member. Accounts included: DirecTV, (product launch), Bumble Bee Seafoods, Baskin-Robbins, WD-40, San Diego Zoo, Hilton Nevada Corporation, Omni Hotels, Shakey's Pizza Restaurants, General Instrument, Hughes Network Systems and Postal Annex+.

Managed all advertising and promotion activities including strategy, creative development, production and budget for Clients.