José Bourbon-Ribeiro Email and Phone Number

Hill & Knowlton Strategies (H&K) is a global public relations and integrated communications agency that operates in more than 80 offices in over 40 countries, serving clients across various industries including technology, healthcare, energy, and consumer goods. Reporting to the Country Manager of WPP Portugal and the CEO of Hill & Knowlton Europe oversees a team of 90 consultants managing media relations, public affairs, and digital communication for over 150 clients. Mission: Lead the agency's accelerated growth, providing it with a senior team and implementing sustainable processes to effectively meet the shareholders demands.Responsibilities: • Oversee the full P&L of the agency, ensuring financial sustainability and alignment with budgetary goals.• Define and implement the agency’s strategic vision in Portugal, ensuring alignment with Hill & Knowlton’s global objectives.• Identify and pursue growth opportunities, expanding the agency’s presence in media relations, public affairs, and digital communications.• Build and maintain strong, sustainable client relationships, focusing on client satisfaction and retention.• Lead a team of 90 consultants, fostering a collaborative, innovative work culture and promoting continuous talent development through training and upskilling.Impact:• Achieved a 15% increase in revenue and a 30% growth in operating margin in the first year• Expanded the Public Affairs team and business, clarifying service offerings.Recognition: Best Portuguese Communication Agency Award 2024 - Marketeer

Member of the Board of Directors oh the Portuguese Association of Corporate Communication

Member of the Board of Directors of the Estoril Tennis Club

Rangel Group is the largest Portuguese Logistics Group, with operations in 8 countries being recognized for its innovation, efficiency and commitment to operational excellence. Direct report to the Group's CEO with the aim of developing the Rangel Group's specialized logistics unit. Mission: Build the team, processes, and commercial offerings for the new Technical Logistics business, while developing the Self-Storage, residential, corporate removals, and fine art logistics divisions.Responsibilities: • Manage the P&L and define the growth strategy for the Specialized Logistics Business Unit.• Develop and implement operational and commercial strategies for existing services, including Time Critical and Art Logistics.• Lead the creation and development of new business areas, such as Technical Logistics and Self-Storage services.• Build a strong team by defining efficient processes and fostering talent development.• Drive client acquisition and establish a solid customer base to support the unit’s growth and market presence.Impact:• Initiated and established operations in medical diagnostic equipment installation and storage.• Successfully launched the first Self-Storage center in Perafita, Matosinhos under the brand Self-Storage by Rangel.

Grupo Urbanos is one of the leading logistics companies in Portugal, offering a wide range of integrated services, with a focus on innovative and sustainable solutions (e.g. logistics of technical equipment, fine art, residential and corporate removals). Reporting to the owner, my role was to lead an operational turnaround since the company has been showing negative results for 10 consecutive years. Mission: Drive the operational turnaround of Grupo Urbanos after two Special Recovery Processes (PER), focusing on cost reduction, efficiency improvements, and revenue optimization. Responsibilities: • Lead the comprehensive P&L management of the group, with a focus on reversing negative operating results.• Implement a financial and operational restructuring plan aimed at reducing costs and improving efficiency.• Identify and leverage new business opportunities and revenue streams to drive growth.• Enhance communication and engagement with key stakeholders, including employees, customers, and shareholders.Impact:• Turned around the group’s operations, achieving positive EBITDA 2.1 times the sector’s reference in Portugal in two years, after 10 years of negative operating results of around 1.5 million euros.

Groundforce Portugal, a leading company in the handling market in Portugal, which had around 3,000 employees and an annual turnover of around €120 million, resulted from a spin-off of a TAP department.Mission: Reduce dependence on TAP as a primary customer by expanding the company's commercial base, while strengthening corporate culture and establishing more autonomous processes.Responsibilities: Reporting to the CEO, oversaw the Purchasing, IT, Communication, Quality, Certifications, and Customer Service teams.Impact:• Led profound organizational changes following the spin-off, while simultaneously improving all airline service KPIs during a peak tourism period in Portugal, setting new records for passenger processing at Portuguese airports.• Delivered dividends to shareholders for the first time in the company’s history.Recognition: In recognition of my work, the majority shareholder of Groundforce Portugal entrusted me with the leadership of his logistics company, Grupo Urbanos, tasking me with driving a critical operational turnaround after 10 consecutive years of negative results.

Leading company in South America in the provision of customer service, trade marketing and BPO services, with more than 100 thousand employees, distributed across 18 of the 27 Brazilian states. Reporting to the Board Member responsible for Human Resources.Mission: Reorganization of support areas in order to deliver cost rationalization and efficient results in an environment of operational expansion.Responsibilities: • Led a team of 400 employees overseeing the operation of 70 operational and administrative buildings, including Facilities Management, Real Estate, Mission Critical, Engineering, and Field Services teams.• Managed Payroll, Benefits Administration, and Corporate Shared Services, including the negotiation of Medical Assistance Plans across Brazil for over 100,000 employees.• Oversaw an annual operational budget (OPEX) of R$ 600MM and an investment budget (CAPEX) of R$ 50MM, ensuring financial efficiency and effective resource allocation.Impact:• Reduced operational costs by 25% through process reformulation and contractor renegotiation.• Cut transportation costs by 22% as a result of optimization and validation of routes (transportation), identification of fraud and new contracting strategies.• Reduced building operating costs (where plants operated) by 40%, cutting monthly expenses from R$ 30MM to R$ 17MM through an efficient occupancy plan, returning over 35 locations in four years without impacting operational capacity.

Portugal Telecom Group company specialized in providing customer service and BPO in the Brazilian market. Direct report to the CEO and management of a direct team of 200 own and outsourced employees.Mission: Leadership of technical teams focused on a culture of service to the business as the ultimate goal of their work.Responsibilities: • Managed Information Technology, Infrastructure, and Operations Implementation for over 12,000 workstations across 10 buildings in 4 cities, supporting approximately 25,000 employees.• Led pricing teams in developing and implementing operational solutions to enhance business performance.• Oversaw the P&L with an OPEX budget of R$ 80MM and a CAPEX investment budget of R$ 25MM, ensuring financial efficiency and operational effectiveness.Impact:• Increased revenue by 200%, doubling the number of employees in the period of 6 years.

Responsibilities: • Coordinated technical and legislative advisories to support the Minister in his role as deputy leader of the government coalition.• Prepared Council of Ministers meetings, providing technical and political analysis of dossiers with a multidisciplinary team of Economists, Jurists, and Communication Advisors.• Led the coordination of Press and Image offices, ensuring effective political articulation and integration with other ministerial offices within the government coalition.

Impact & Recognition: • As a result of the work developed, the CDS-PP returned to the government of Portugal after 20 years.

Responsible for the management of the Political Office of MEP Paulo Portas, coordinating legislative and advisory activities in the European Parliament.

“O Independente” was an iconic weekly newspaper, founded by Paulo Portas and Miguel Esteves Cardoso, recognized for innovating the way journalism was done in Portugal in the 1990s.