I am an experienced e-commerce business development and digital marketing professional with a sales and operations management background in B2C and B2B travel agent businesses. I have applied my skills and knowledge to various industries in Southeast Asia and France, resulting in improved customer satisfaction, increased sales volume, and enhanced business efficiency.One of my most successful projects was overseeing the full internet operation of Asiarooms.com, from the initial HTML design page to high internet technology, eventually transforming it into a worldwide profitable website.From my experience, I have learned that in addition to a well-prepared search engine optimization and a structured search engine marketing plan, the only way to gain insights into website traffic and marketing effectiveness and achieve online success is through a 100% understanding of consumers' needs. This requires a robust online/offline analytics plan, including specific research, case studies, product analysis, user analysis, economic analysis, A/B testing, and measuring potential consumers' responses to your product. It is essential to constantly update and modify this analytics plan, considering cultural differences, market events, and evolution. This logic applies to any company or retailer business.I am proficient or familiar with various e-marketing tools, advertising tools, and design concepts, including Google Adwords, Analytics, Webmaster, Adsense, Ad Manager, and Website Optimizer; social networking platforms like Facebook, Twitter, Skype, and Wordpress; and design software such as Photoshop and Dreamweaver. I also have programming language skills in HTML and PHP and basic knowledge of JavaScript, SQL Server, MySQL, Windows, and UNIX.My specialties include e-commerce project consultancy, e-marketing, digital marketing, search engine optimization, search engine marketing, internet marketing, market research/analysis, hotel management, sales and marketing, general project management, negotiation skills, and SEO & SEM consultancy.