• Conceptualized and designed seasonal materials and textures for Jordan footwear, aligning with contemporary streetwear trends.• Conducted market research to identify emerging streetwear styles, ensuring designs resonate with target demographics.• Created seasonal narratives that drive material concepts and storytelling, enhancing the brand's connection with consumers.• Collaborated with cross-functional teams including product development, engineering, and marketing to ensure material designs meet technical specifications and brand standards.• Developed detailed technical drawings and material specifications for prototypes and final production.• Experimented with various materials and finishes to enhance the aesthetic and functional aspects of footwear designs.• Managed multiple projects simultaneously, ensuring timely delivery of high-quality material designs.• Participated in design reviews, presenting material concepts and receiving feedback to refine designs.•Stayed updated with industry trends and advancements in material technology to integrate the latest innovations into footwear designs.• Maintained strong relationships with suppliers and manufacturers to source and develop new materials.

Passionate and driven furniture designer with a focus on sustainability and superior craftsmanship. Bennu was founded in March 2020. Committed to reimagining the product development process and challenging traditional industry norms, Bennu strives to create furniture pieces that embody both aesthetics, functionality and purpose, minimizing environmental impact and fostering a socially conscious community.• Established Bennu in response to the lack of suitable furniture options for personal needs, expanding to custom inquiries from friends and family.• Built a reputation for delivering custom furniture projects with a focus on personalized designs and exceptional craftsmanship.• Embraced the ambition of Bennu to utilize waste as a resource and revolutionize the product development process, sourcing materials from sustainable partners and promoting environmentally friendly practices throughout the supply chain.• Collaborate closely with clients to understand their unique needs and translate them into personalized furniture designs.• Utilized technical skills to ensure meticulous execution of designs with a strong emphasis on craftsmanship and attention to detail.• Built a reputation for delivering exceptional customer experiences, resulting in a growing client base and positive word-of-mouth referrals.• Continually exploring innovative approaches to upcycling and repurposing materials, minimizing waste and maximizing sustainability.

• Research and identifying trends, themes, and inspirations for each collection.• Develop design concepts, sketches, fabric selection, color palettes, and silhouettes.• Detailed tech packs that include measurements, construction details, fabric information, trims, and any other specifications required for production.• Develop a cohesive narrative or story around each collection to create a strong brand identity and connect with the target audience.• Collaborate with the creative team to translate the narrative into graphic elements, prints, and patterns that align with the overall collection theme.• Ensure that the graphic stories are consistent with the brand's aesthetic and values.• Work closely with external vendors to ensure that the product development process aligns with the strategic vision and quality standards.• Regularly review samples and prototypes to maintain quality control and make necessary adjustments.• Create original artwork, logos, and other graphic elements for apparel products.• Manipulate graphics to adapt them to different garment shapes, sizes, and printing techniques.• Ensure that the graphics are visually appealing, on-brand, and suitable for the target market.• Provide guidance and direction to assistant designers, clearly communicating expectations and deliverables.• Stay updated with the latest fashion trends, attending trade shows, conducting market research, and analyzing competitor offerings.• Consider the brand's target market, customer preferences, and brand positioning while determining the trend direction.• Maintain regular communication and collaboration with cross-functional teams, such as merchandising, production, and marketing.

• Led the end-to-end design and creation process of knit and woven materials, focusing on color, functional innovation, and sustainability.• Established a program and system for the use of deadstock materials and products to be upcycled into new apparel styles by category designers.• Successfully managed projects from initial brief to creative execution, including conception, presentation, yarn selection, structure designs, and finishing optimization.• Demonstrated proficiency in creating materials that balance aesthetics, performance, and sustainability considerations.• Effectively communicated and drove brand material concepts and ideas through compelling storytelling.• Collaborated with teams across multiple business areas, providing support and partnership.• Established a cohesive and holistic storytelling approach, connecting brand narratives to material concepts.• Grounded material concepts in consumer insights, crafting narratives that resonate with the target audience.• Ensured that material choices and designs aligned with brand values, enhancing the overall brand story.• Designed, developed, and produced technical materials for horizontal brand concepts.• Conducted research and development to explore new material innovations for performance products.• Demonstrated a deep understanding of materials and their applications, incorporating performance and sustainability features into the designs.• Constructed samples and supervised sample production to showcase material use and functionality.• Ensured that samples effectively demonstrated the desired characteristics and performance of the materials.• Generated and presented creative direction to numerous teams, effectively communicating the vision and objectives.• Leveraged strong presentation skills to inspire and align cross-functional teams.Received recognition for delivering impactful and visually compelling creative direction.

• Orchestrated a team through the design process of innovative apparel concepts and inline products.• Provided comprehensive guidance to a team of designers, ensuring clarity in the conceptualization of creative direction and aesthetic vision.• Led the team in delivering high-quality designs that met brand objectives and resonated with the target market.• Spearheaded innovation in apparel products, with a particular focus on engineered knit.• Developed and implemented novel approaches and techniques in the design and production of knit apparel, resulting in unique and cutting-edge products.• Demonstrated a deep understanding of materials, construction techniques, and technical aspects related to engineered knit.• Collaborated closely with professional athletes, leveraging their expertise and insights to inform product development.• Supplied prototypes to professional athletes for rigorous product testing, ensuring that the apparel met performance and functionality requirements.• Utilized athlete feedback to refine designs and enhance the overall quality and performance of the products.• Strategically enhanced the profitability of a franchise apparel product by securing large product volumes at a key retailer across multiple selling seasons.• Developed effective partnerships and negotiated favorable agreements with retailers, resulting in increased sales and revenue.• Implemented sales and marketing strategies to maximize product visibility and drive customer demand.Regularly traveled to factories to gain firsthand insight, inspiration, and engagement with teams.• Collaborated with production teams to ensure seamless execution of design concepts and maintain quality standards.• Leveraged factory visits to stay updated with manufacturing processes, identify opportunities for improvement, and drive efficiency in production.

Participated in a dynamic 4-month program at the adidas farm in Brooklyn, collaborating with a diverse team of creatives to drive future product development, direction, and innovation. Leveraged cross-functional collaboration and creative thinking to contribute to the advancement of the adidas brand.• Engaged in a collaborative environment with multidisciplinary teams to explore new ideas and push the boundaries of product innovation.• Worked closely with talented creatives from various backgrounds, bringing together diverse perspectives and expertise.• Contributed to ideation sessions, brainstorming innovative concepts and exploring new directions for future adidas products.• Gained valuable experience in understanding market trends, consumer insights, and technology advancements shaping the athletic apparel industry.• Collaborated with the adidas farm team on future product development, direction, and innovation.• Leveraged creativity, strategic thinking, and problem-solving skills to contribute to the ideation and concept development process.• Participated in workshops, design sprints, and cross-functional meetings to generate innovative ideas and solutions.• Conducted research on emerging trends, technologies, and consumer preferences to inform product development strategies.• Presented ideas, concepts, and prototypes to stakeholders, articulating the vision and potential impact of the proposed innovations.• Built relationships and fostered effective communication with team members and stakeholders to ensure seamless collaboration.• Demonstrated a high level of creativity, adaptability, and resourcefulness in a fast-paced and collaborative environment.• Contributed to the development of innovative concepts and solutions that aligned with adidas' brand values and market demands.

• Focused on designing storyboards and seasonal products for national sports associations.• Demonstrated expertise in creating compelling and visually appealing designs that align with brand and team identities.• Proficient in developing design tech packs and executing the production of seasonal inline apparel.• Collaborated closely with athletes to test the design and quality of finished products.• Gathered valuable feedback and insights from athletes to enhance product performance and functionality.• Incorporated athlete input into design iterations to ensure the final products met the needs and preferences of the end-users.• Presented finalized collections to design teams and cross-functional partners.• Effectively communicated design concepts, inspirations, and creative direction to ensure alignment and collaboration.• Collaborated with designers, merchandisers, and production teams to bring the designs to life.• Established an innovative uniform and on-court product for the National Basketball Association (NBA).• Demonstrated creativity and forward-thinking in designing apparel that reflects the brand image and meets performance requirements.• Created unique and distinctive designs that set the NBA apart and resonated with fans and athletes.• Crafted unique apparel designs for high-profile clients, including the NBA and the National Collegiate Athletic Association (NCAA).• Developed designs that captured the essence of each client's brand and catered to the specific needs and preferences of their athletes and teams.• Successfully translated client requirements into visually appealing and functional apparel designs.

• Conceptualized, designed, and developed all teamsport apparel and accessories products across men's and women's categories.• Demonstrated expertise in selecting and specifying seasonal narratives, designs, colors, and materials, ensuring alignment with brand and market trends.• Created all graphics for product application, enhancing the visual appeal and brand identity of the products.• Ensured the seamless integration of graphics with the apparel and accessory designs.• Established an enhanced visual direction for the company, resulting in heightened sales and market success.• Led the entire creative process, from concept briefing through to market sell-in tools.• Managed the creation of technical style sheets, patterns, and prototypes to effectively communicate and display product concepts to management and stakeholders.• Collaborated closely with athletes to gather feedback and insights, incorporating their expertise to enhance product performance and functionality.• Participated in global sales conferences to present product collections to internal and external stakeholders.• Effectively communicated the key features, benefits, and design concepts of the product lines, contributing to increased sales and market penetration.• Traveled extensively, spending between 40 and 50 days each year to build samples.• Personally oversaw the sample production process, ensuring high-quality results and maintaining design integrity.