Assisted startup founders in transforming their ideas into tangible products, taking them from concept to launch. Clients span industries such as FinTech, ESG, and Legal Tech.

Mindstrong was acquired by SonderMind in March 2023.Led the app rebrand, built our new design systems, spearheaded multiple pilot initiatives, redesigned registration and enrollment process, and designed a scheduling flow that open up our members’ scheduling freedom and speed to care.

Led the design and creation of 3 mobile apps for LifeScan. The apps, which are considered medical devices, help people with diabetes to continuously monitor their blood glucose levels through a connected hardware sensor.

Responsible for crafting designs and layouts for websites from beginning to end, UI/UX, product, visual design, print and occasionally branding.

- Designed and refined reference designs for different types of GE/JASCO consumer packaging- Created brand guidelines for packaging (high level strategy and architecture, form/category guidance, branding element application, visual design application, and information architecture)

CDA is a small Graphic Design company specializing in branding, print design, and packaging. It is privately held with approximately 10 employees.- Collaborated closely with the creative director and other in-house graphic designers- Designed conference materials for the 2013 AM&P annual meeting- Created artwork for Masons of California magazines- Created illustrations for Juniper Ridge website

A specialized design company that pioneered Emotional Response Communications and is known for its innovative and visually powerful communications. - Worked closely with the creative director, other graphic designers, copy writer, and web designers- Led the design for communication applications including brochure, search pieces, and view books for NYIT(New York Institute of Technology).

- Developed variety of communication design elements and packaging for T-Mobile USA - Designed packaging for Petco as well as created high level strategy brand guidelines for packaging- Extended designs from small to large size packaging for Peet’s Coffee & Tea- Redesigned packages for Michaels Store's various brands such as Ashland and Creatology- Other clients include Windsor Foods' private brand such as LingLing and Safeway and its private brands such as Pantry Essentials and O Organics