Leading Americas Segment Marketing, Field Marketing, and Demand Generation.

Responsible for developing, executing, and aligning cross-functional resources to drive Dayforce's integrated campaign motion for the retail & hospitality industries. Campaign elements spanned the full funnel inclusive of sales enablement for products, services, and target audiences.

Responsible for developing, executing, and aligning cross-functional resources to drive Dayforce's integrated campaign motion for the Mid-Market. Campaign elements spanned the full funnel inclusive of sales enablement for products, services, and target audiences.

*acquired by Intuit*Responsible for driving TradeGecko’s product marketing strategy and jumping in wherever needed - this is a position where I’ve had to get comfortable with being uncomfortable. The first role of its name at the company, I’ve had to change my hats often to either create, refine, support and/or formalize the following: TradeGecko’s Ideal Customer Profile for optimizing marketing segmentation, cohort analysis, voice & messaging; competitive positioning, battlecards and messaging; pricing & packaging experimentation; plan & feature launch frameworks; strategic go-to-market support; ethnographic, customer and prospect research; content design, copywriting and presentation delivery; and enablement & training for both internal staff and customers.

Responsible for developing the cross channel go-to-market strategy for various industry and solution specific verticals within Canada, ensuring that marketing programs and initiatives have tight alignment with both sales and customer goals. In order to be successful in this demanding role, I’ve developed strong product, industry and account knowledge to ensure that the programs my team and I produce are of high relevance to our customers and prospects, as well as remaining tightly aligned with our revenue and retention goals. Key to my success is developing and maintaining strong relationships with regional and global support, internal customer teams as well as external influencers and customers.• Member of SAS’ Global Go-to-Market Council representing Canada & Latin America. Currently re-architecting our GTM functional model to become a true globally collaborative GTM Services Organization. • Hybrid approach to marketing involving a mix of the following depending on our objectives: Account based marketing (member of global ABM council), industry marketing, solution marketing, digital, content & coms, inbound and outbound.• Tight alignment with the Sales, PreSales and Consulting organizations, ensuring that marketing’s goals are well aligned to support growth and influence opportunities.• Industries supported (past & present): Banking, Insurance, Telecommunications, Retail, Hospitality, Energy, Manufacturing.• Product focus areas: advanced analytics, business intelligence, information management/governance, risk & compliance (Canadian GTM Lead), fraud & financial crimes, marketing analytics and customer intelligence.

My primary function in this role was to collaborate with Field Marketing Managers and Sales Executives in developing go-to-market planning for account and industry specific marketing and branding plans encompassing Financial Services, Telecommunications, and Gaming & Hospitality. Consistently execute marketing activities (webinars, emails, workshops, direct mail, etc.), contributing to the marketing team’s achievement of sales funnel impact.- Member of the international development team for SAS’s Global Marketing System, providing direction for creating an effective end user tool used to enhance collaboration amongst SAS marketing practitioners.- Collaborate with internal and external partners in developing and managing thought leadership sessions, workshops, and conference presentations tailored to garner executive participation and awareness of Analytics and associated technologies within strategic accounts.- Develop and maintain relationships with external partners and vendors.- In-House User Group Program Manager for Banking and Telecommunications encompassing 9 strategic accounts working with clients to generate content tailored to their business needs. Expanded the presence of the program to include online forums to encompass client regional offices, increasing annual participation by 20%.

- Collaborated with and assisted in the management of events to increase brand awareness and source leads with external organizations including: Toronto Board of Trade, Canadian Marketing Association, eMetrics.- Organized programming for SAS User Groups within the Key Accounts Program and assisted in deliverables pertaining to SAS’ 20+ Regional User Groups with an annual attendance of approximately 4000; grown from approx. 3000 in 2009.- Contact lead for SAS Global Forum 2010 – organized logistics and programming for 60 Canadian clients.- Developed and built microsite, landing page, email and direct mail content for various marketing campaigns.- Supported the Customer Reference Program by editing and publishing success stories.- Daily management of contact database and leads generated via various marketing activities.- Technical skills gained: SAS Enterprise Guide (basic), SAS Programming (beginner).

Completed consecutive summer co-op terms as a Technical Support Analyst at SAS Canada• Developed process and support documentation for current and future employee reference• Performed maintenance on staff and classroom computers relating to hardware and software malfunctions• Aided in the creation of software images and distribution of new hardware• Provided solutions to employees contacting the SAS Tech Support Help Desk• Strong knowledge of Windows, OS X, and Linux based operating systems and software

Worked as a private contractor in the Parry Sound area for several summers.- Negotiated contracts with clients.- Fulfilled contractual obligations pertaining to cottage maintenance and security.