Sarah Smith Email & Phone Number

Dayton, Ohio Area

Advise clients with best practices and strategies for a variety of digital marketing channels. Provide subject matter expertise and produce results for content, analytics, email, SEM, SEO, social media, and web design. Support overall business performance with recommendations on pricing, strategy, and additional business decisions. • United States Air Force: Developed and designed branding materials for The National Air and Space Intelligence Center’s (NASIC) Air Threat Week events, spanning 3 weeks. Materials include advertisements for Simon Sinek (Author & Motivational Speaker), NASIC’s Chief Scientist, and the Leadership Panel Discussion, "Creating Decision Advantage to Compete in a Contested Environment,” led by multiple Air Force Major Command leaders. ◦ Event promotions are expected to reach approximately 30,000+ military and DoD leaders globally.• Real Warrior: Direct the overall marketing strategy including delegating tasks, social media, SEO, and email marketing. Initiated social media presence and transitional update of membership website to WordPress. ◦ Exceeded initial customer acquisition target by 230% and achieved a 70% increase quarter-over-quarter. ◦ Accomplished a 67.5% average open rate and 41.8% average click rate for email marketing campaigns. • TestGorilla: Designed a candidate screening test to evaluate comprehension of best practices and actionable skills of email marketing campaigns. Improved the pre-employment screening company’s client offerings with the email marketing test. • e.Nichole: Revamped the site structure and design of lifestyle, fitness, travel, and fashion blog.

Troy, Ohio

Led product transitions and process improvement projects. Compiled and delivered to senior leadership a variety of written communications and monthly and quarterly reports. Stepped into pricing manager role as needed. • Overhauled 20-year-old website and established social media presence to revamp brand identity. • Managed a process improvement project to move Quality & Administrative Complaint Process from 10% automation to 90% automation. • Reduced complaint entry time by 75% with process improvement project.

Dayton, Ohio Area

Oversaw social media management for over 10 clients. Conducted data and metric analysis to compile monthly reports. Supported overall marketing efforts with client management of email marketing, social media promotions, and creative content creation. • Increased social media metrics significantly for all client accounts over the course of 5 months.

Destin/Fort Walton Beach, Florida Area

Applying my skills as a writer and marketing professional to aide a Fiber Optic telecommunications start-up build a positive image and brand recognitionDeveloped and continuously manage company website and digital content using Wix.comFinalized, formatted and styled proposal and proposal addendum for potential $3.6 million deal in Rosemary Beach, Florida- Currently under negotiation to provide 1Gig Fiber Optic Internet services to the community- Marketing components included collateral and presentation creation and preparationDesigned marketing collateral using Microsoft Office Suite and Vista Print including:- Business cards, a brochure, a service sell sheet, and a press release

Destin/Fort Walton Beach, Florida Area

Worked at DRS Technologies as a Business Development Coordinator and Contract Administrator (six months)Assisted HomeTeam Pest Defense as an office assistant for over two weeks while a member of the team was on medical leave. (three weeks)Assisting Criminal Defense Attorney, Glenn M. Swiatek, P.A. as office assistant (three weeks)

Destin/Fort Walton Beach, Florida Area

Contributed to the data clean-up of Oracle for the pending transfer to the Deltek systemScanned, sorted and filed past proposals from the 2014 through 2016 years.Prepped, boxed and labeled 2013 proposals to be sent to offsite contract storage location

Destin/Fort Walton Beach, Florida Area

Assisted in the planning and organization for a three day defense industry trade show; I/ITSEC - Collaborated with a four member team in the creation of content, materials & products for display - Coordinated DRS leadership’s entire meeting schedule with customers and suppliersWrote, edited and organized two proposals for company products for a government entity

Memphis, Tn

Writing and creating articles for two weekly newsletters, Customer profiles and TV slides for IP TVWriting letters from company leadership to employees; i.e. Service AnniversariesCreating templates for various communications in Microsoft Word and PowerPointPlanning, organizing and executing fundraising events for Mid-West Food Bank and Electronics Recycling Day

Loveland, Ohio

Worked with the Communication and Marketing teams on implementing and updating social media platforms to broaden the company’s outreach to customers, suppliers, and employees using FaceBook, Twitter, LinkedIn and a blog.Prepared wide-range of written Communications including - Internal Newsletter Articles, Letters, Press Releases, Company Memos to Employees - Sustainability Letter and Fact Sheet for CustomersUpdated the information and employees for the Crisis Communications Plan for the companyEstablished a Communications Center to share information and documents with employees at HQ.Coordinated donations of company products to key local charities and maintained a community outreach web page

Cincinnati, Ohio

Aided in the planning and organizing of one of Cincinnati’s largest golf tournaments.Worked on an Annual Appeal Project for the Boys Hope Girls Hope board of Directors.

Nanodegree, Digital Marketing

Completed 10 courses and 11 projects in two months Courses Included: Marketing Fundamentals, Content Strategy, Social Media Marketing.

Nanodegree, Marketing Analytics

Completed 5 courses and 9 projects in one month Course Work Included: Excel Calculations, Data Analytics, Data Visualizations in Excel.

Bachelor Of Arts (B.A.), Communication, General

Activities and Societies: Public Relations Student Society of America/Public Relations Council of Alabama, Mariners (NROTC Hostess).

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Auburn University Women In Business