Top level marketing strategy and execution for roster of A-list artists.

Contract position as a Social & Marketing Coordinator for Australia’s premier music festival Splendour in the Grass.

Provided artist-centric global marketing strategy across all areas of the artists business including music releases, touring and merch. Worked closely with artist managers to launch campaigns resulting in global #1 singles, multi-platinum releases, and platform record breaking stream numbers. Roster consisted of  management clients TMWRK (Major Lazer, Dillon Francis, Flosstradamus, Cashmere Cat) and Little Empire Music.

Coordinating all aspects of album release including managing marketing, PR, retail, sync and production departments. Working across Dew Process and Create/Control record labels, spearheaded campaigns for both Domestic and International releases including Bloc Party, New Order & Cold War Kids. Managed international label deal relationships from Downtown and Mute Records. Provided marketing support across frontline roster including releases from Mumford & Sons, Circa Waves & Oh Wonder. Managed key DSP relationships including spotlight campaigns across iTunes, Spotify, Rdio, Guvera.

Providing administrative support to the Artist Marketing Division in all aspects of coordinating the release of recordings, creation and distribution of assets and establishment of effective marketing plans.• Writing copy for press releases, advertising ,EDM and social media• Creating sales presentations and pitches• Graphic design for advertising and social• Database management