Bowen (Olivia) C. Email & Phone Number

New York, Ny, Us

Seattle, Washington, Us

Rec Room is an online universe where you can play games, socialize, and create your own experiences via expressive UGC tools.

Hoboken, New Jersey, Us

• Develop and enhance Marketing Mix Models with machine learning algorithms to measure the effectiveness of media tactics, quantify ROIs for clients’ marketing investments, and provide 7-figure budget optimizations to improve media efficiencies. • Lead the design of experimentation methodologies that measures Sales Lift including Diff-in-diff, Synthetic Control, Causal Impact, Geo Clustering, CUPED, etc., and streamlined the coding pipeline with Python for cross-functional team adoptions.• Translate modeling results into actionable insights with Tableau; deliver concise media insights and recommendations to senior leadership and clients for effective decision-making.

Los Angeles, California, Us

TikTok Ads Monetization TeamAds Measurement - Brand Lift Studies (BLS)Data Science- Conducted experiments and statistical causal evaluations to measure, validate, and improve Lift Products using A/B Tests, Lift Test, Multi-variant Experiments, Statistical Learning, Explanatory Analysis, etc.- Collaborated with cross-functional teams (Product, Engineering, Marketing, Content) on designing scientific, scalable, sustainable long-term Lift Measurement strategies.Data Engineering- Designed and developed various analyst tables and ETL pipelines to better meet business needs and improve query performance.- Created 50+ interactive dashboards to keep track of product performance and facilitate self-serve techniques, which lead to 5X efficiency improvement.

Austin, Texas, Us

• Drove data analyses to discover opportunities to improve user retention and find new areas for business growth• Defined key metrics; designed, implemented and analyzed randomized controlled experiments through A/B Testing to measure the homepage performance and user retention.• Built data pipelines and dashboards to automate the tracking of key metrics

Mountain View, Ca, Us

• Designed ETL workflows and executive-facing dashboards using SQL and Tableau to monitor key business metrics and to ensure timely reporting to cross-functional teams.• Analyzed historical trends and built prediction models to facilitate the advertisement monetization process.

Mountain View, Ca, Us

• Implemented data mining models to identify key metrics and deep-dived the reason behind fill-rate defects using SQL, Python, and advanced G-Suite, which led to the improvement in the merchant operations efficiency.• Collaborated with engineers to create alerting mechanisms on key data parameters to enable real-time abuse monitoring, which improved Gross Market Value (GMV).

Pittsford, New York, Us

Vnomics collects real-time telematics from trucks and provides feedback to drivers on fuel usage, efficiency, and for general fleet management. Used trips data to develop leading indicators of economic activity for several metropolitan statistical areas (MSAs). • Reorganized source data (1.5 years, 15,000+ unique trucks, 20+ million rows) using R, including build a data pipeline to automatically transform the source data into multiple granularity levels.• Conducted ETL processes and set up customized databases using MySQL workbench.• Researched key economic indices and developed prediction models based on trucking activity data to optimize client’s management budget, and visualized the results with Tableau.

北京, 北京, Cn

CreditEase is a leading FinTech business consulting firm that offers wealth management services and is the majority owner of the New York Stock Exchange listed company Yirendai (NYSE: YRD), an online consumer financial marketplace.• Managed investment portfolios for more than 80 clients with over $5 million in assets under management.• Researched potential investors in greater Shanghai area using SQL and Python, created database of 250+ high net-wealth investors leading to $1.5+ million annual increased in asset under management. • Promoted financial products through cold-calls and road shows, consistently exceeded monthly sales target by 15%.

Master Of Science (M.S.), Business Analytics (Stem Certified)

Master Of Science - Ms, Business Analytics

Bachelor Of Arts (B.A.), International Business Management

Summer Session, Mathmatics & Finance