Bowen Wang Email & Phone Number

Seattle, WA, US

• Establish solution messaging, setting marketing strategy for service launches, and owning AWS Cost Management Blog (https://aws.amazon.com/blogs/aws-cloud-financial-management/author/bowewang/)
• Develop marketing plans to win in Cloud Financial Management domain and drive alignment across service, business development, marketing, business intelligence, and finance teams
• Enable customers to better manage cloud finance and showcase their success with peer customers

Seattle, WA, US

Help customers make informed and confident buying decision to migrate, build, expand, and cost optimize their IT services on AWS* Educate decision makers with cloud value framework beyond infrastructure cost savings, KPI improvement benchmark, and value realization case studies of relevant industry and use cases* Evangelize best practices of cloud.

Seattle, WA, US

• Grow adoption of AWS services by driving service awareness, trials and activation through multi-touch marketing tactics: newsletter email, lead nurturing, web banner, paid search, paid and organic social, and.
• Establish test plans and customer research projects to improve customer segmentation targeting, messaging, and customer learning journey
• Evaluate and increase the incremental service adoption, by improving the scalability and effectiveness of adoption programs

Seattle, WA, US

• Consolidated the AWS webcast channel in North America with streamlined operation, content QA process, proven virtual event technology and standard KPI evaluation
• Launched the AWS Online Tech Talk and Tech Workshop program, covering customer-desired topics, e.g. serverless, container, artificial intelligence, databases, compute, storage, analytics, etc.
• Expanded the online event program globally and increased the customer reach and lead generation by multifold
• Spearheaded the selection, deployment of a new online event platform and drove the integration roadmap with multiple systems, Salesforce.com, Marketo, site catalyst, billing, and workflow

Amsterdam, Noord-Holland, NL

• Developed and executed the marketing strategy for a product life cycle solution for Medical Imaging system, including CT, MRI, digital X-ray, interventional X-ray and nuclear medicine modalities
• Reinvigorated the life cycle brand and obtained the buy-in from key stakeholders from field marketing, sales, products, and legal and regulatory departments.
• Spearheaded the creation of downstream marketing collaterals for sales training and customer-facing promotions and accelerated the Legal & Regulatory review process

Redmond, Washington, US

• Collaborated with retail team to renovate the Retail Experience Center with 20,000 square feet to better engage retail consumer.
• Analyzed and gained consumer insights of Gen Y’s electronic product purchasing behavior through secondary research.
• Presented recommendations to senior executives regarding organic design, information access and consumer enablement.

Plymouth, Michigan, US

• Identified overseas market opportunities for new technology products, such as the business automation center
• Initiated the quantitative and qualitative market research in the overseas market; defined and drove marketing initiatives to meet the business needs of both the company and customers
• Partnered with the domestic and overseas engineers and designers in driving the product roadmap to realize the product localization and improve the user experience
• Trained the sales teams on the product features and live demoed the product in customer meetings.
• Support the General Manager in developing critical partner relationship with local and multinational companies and growing the China presence across three cities.

Plymouth, Michigan, US

• Analyzed the infrastructure requirement for the technology support center and sourced the tech vendors in architecting and deploying the company's 1st overseas support center;
• Expanded staffing by 500% and operating hours by 300% within 6 months, winning two other help desk support projects for General Motor Electronic Parts Catalog customers in China and South America, and Travelport.

Mba, Technology Marketing

B.A., International Business, Trade, And Tax Law

Fellow, Commercialization Gap Fund, Center For Commercialization