Logistics, Supply Chain, Warehouse Management, and Order Fulfillment Software (SaaS)

Cybersecurity, Managed IT Services, Compliance, and Digital Transformation• Collaborated with technology partners in the cybersecurity space to develop and launch LinkedIn, YouTube, email, podcast, and webinar campaigns that promoted cybersecurity readiness to customers and prospects.• Responsible for marketing messaging and go-to-market strategy for new line of proprietary AirProducts™, which had solutions for monitoring, backups, access management, penetration testing, and disaster recovery.• Created brand new company website and executed SEO strategy for content creation and link building. Improved MOZ Domain Authority from 8 to 32 in less than eight months.• Transitioned the brands, websites, and marketing assets from acquired companies into one unified brand and offering. Worked with PR agency and owners to craft the right message, inform customers, and build buzz.

Cybersecurity, Intelligence, GRC, and Privacy• Following acquisition by Prosegur, led internal and external efforts to launch completely new brand.• Cultivated relationships with analysts, researchers, journalists, and other people in the IT industry, in order to generate demand. • Led initiative from marketing side to get Cipher’s MDR solution listed in Forrester Wave guide for Q3 2020 as a Contender.• Partnered with vendors in the SIEM, EDR, SASE, identity and access management, and other cybersecurity segments to market combined offering to end-users at in-person events and webinars.• Responsible for the development, maintenance, and performance of tri-lingual corporate website.• Curated and sent weekly cybersecurity newsletter to 30,000+ global contacts.

Logistics, Supply Chain, eCommerce, and Maritime, Air and Ground Transport Software (SaaS)• Managed and inspired a team of four, which included an Event Manager, PPC Specialist, Graphic Designer, and Marketing Specialist, to accomplish goals.• Founded cross functional growth hacking team. The resulting campaigns led to a 67% year-over-year increase in inbound leads and 37% increase in revenue tied to marketing. • Supported sales team and others by creating case studies, brochures, presentations, how-to videos, and other sales tools. Made the content available using a centralized and regularly updated platform.• Coordinated the logistics and promotion for over 15 international events and workshops.

Enterprise Servers• Analyzed launch marketing process for enterprise servers and presented improvement plan to senior leaders.• Researched and gathered information and analytics for executive-level reviews and workshop sessions.

Maintenance and Facility Management Enterprise Software (SaaS)• Leveraged cutting-edge marketing automation systems to deliver high quality, tailored content to customers.• Planned, promoted, and ran two successful customer conferences that attracted 100+ clients.

Advertising Agency• Consulted with clients, creative directors, and others to accomplish ambitious and successful campaigns.• Designed and wrote well-received advertisements featured in websites, billboards, and print.

Magazine Focused on College Lifestyle• Interviewed local musicians, artists, entrepreneurs, and others and wrote engaging articles.• Reported on the South by Southwest and Austin City Limits Festival for three straight years.

Printing, Signage, and Shipping• Produced signs, business cards, flyers, and other printed items for customers.• Processed complex domestic and international shipments in efficient and accurate manner, all while maintaining excellent customer service.

4th Infantry Division, Operation Iraqi Freedom• Performed helicopter maintenance requiring extreme attention to detail and knowledge.• Led small teams of soldiers to accomplish missions during year-long deployment.• Awarded the Army Achievement Medal for “for meritorious service” during year-long deployment.