Jane Bowman Email & Phone Number

Weymouth, Massachusetts, United States

Boston, Ma

Member of senior leadership team. Aligned the organization’s mission and values, reinvented core offerings, defined strategy and positioned the brand for a suite of multimedia platforms.Organizational spokesperson for media outreach and inquiries. Authored positioning statements, recommended executive speaking engagements and managed the relationship with outside PR firm.Instituted effective organizational internal communications through multiple channels. Implemented… Show more Member of senior leadership team. Aligned the organization’s mission and values, reinvented core offerings, defined strategy and positioned the brand for a suite of multimedia platforms.Organizational spokesperson for media outreach and inquiries. Authored positioning statements, recommended executive speaking engagements and managed the relationship with outside PR firm.Instituted effective organizational internal communications through multiple channels. Implemented creative partnerships and enhanced media sponsorships with community organizations, arts and cultural institutions, universities and sports teams that optimized benefits for all parties and increased community and civic engagement including providing employee volunteer opportunities.Member of HUBweek committee. Founded by The Boston Globe, Harvard, MIT and Massachusetts General Hospital, HUBweek is a first-of-its-kind civic collaboration.Managed a multimillion dollar consumer brand budget in the form of cash and in-kind trade for Boston Globe Media properties. Led internal creative services agency in creating effective campaigns to drive Boston Globe Media brands and those of its customers. Implemented organizational efforts from inception through launch of BG BrandLab, a digitally native sponsored content platform. Determined new product viability and go-to-market strategy through the use of quantitative research, formal focus groups and surveys as a key member of multidisciplinary teams tasked with positioning content on new platforms and in new geographic markets. Oversaw the launch and responsible for station management of RadioBDC, the first 24x7 digital only radio station in Boston. Implemented Salesforce, determined customization requirements, training and user compliance acceptability levels for the organizational CRM system. Show less

Directed planning and development of strategic marketing and research initiatives for $200 million cable television advertising sales division with close to 400 employees located in 25 offices in five television markets.Strategic member of senior leadership team; functioned as advisor to business leads and corporate marketing team.Developed structure for and led a team of marketing and research professionals in support of consistent double-digit annual sales… Show more Directed planning and development of strategic marketing and research initiatives for $200 million cable television advertising sales division with close to 400 employees located in 25 offices in five television markets.Strategic member of senior leadership team; functioned as advisor to business leads and corporate marketing team.Developed structure for and led a team of marketing and research professionals in support of consistent double-digit annual sales growth.Responsible for internal and external communications including public relations, business-to-business communication, advertising, and branding.Positioned product value through the use of quantitative and qualitative research and the strategic use of research to design advertising solutions to meet client objectives.Drove multi-media and co-branded promotions from concept through execution for national and regional brands including Coke, New England Toyota Dealers, Bob’s Stores, Six Flags, and Simon Malls. Developed relationships with national network partners including ESPN, MTV, Food Network, and Lifetime to design fully integrated marketing solutions, retention tools, and events.Launched business-to-business and consumer marketing for the rollout of Vehix.com, Comcast’s Searchlight ON DEMAND, and Real Estate Listings ON DEMAND.Led competitive sales initiative versus newspaper, resulting in $2.4 million in incremental sales over an eight-week period.Key driver of successful integration through the merger of AT&T Broadband to Comcast and Adelphia Media Services to Comcast. Show less

Education record

Masters, Management