Junior Marketing Associate
CurrentKASS International is one of the most respected IP Law firms in Southeast Asia. It was founded and is run by some of the most highly esteemed IP lawyers in the world. Notable services they provide include Trademark registration, patent prosecution, franchising and much more. The company has been established more than 25 years ago and is growing ever since. In my period with KASS, I operated within the marketing department but was never constricted to the department, also brainstorming about improving company operational efficiency. Some meaningful tasks I've been involved in are for example: • Social media posting on several Meta platforms, with these posts having mostly increased engagement• Corporate identity restructuring/designing• Helped setting up and reporting Google Ads campaigns• Providing recommendations on website UX and Design, implementing some of these recommendations myself through WordPress. • Implementing new business practices decreasing employee workload and corporate efficiency in regards to Business Development and the process after conferences. • Updating practices on E-mail marketing processes, and implementing new design features. • Introduced and implemented corporate social responsibility to the company, making them become an industry leader in this field.• Researching the Chinese digital market and how to effectively enter such a market as a company from the ASEAN region.• Improving SEO efforts through Meta-description, on page writing and slugs with alignment to high ranking keywords.Note: Most tasks were done with the involvement of my coach, providing me guidance and feedback. I can't take full credit for all of the output.