Boyang Li

Boyang Li Email and Phone Number

TikTok E-commerce Operation Specialist and Head of Merchant Acquisition @ TikTok Shop
Boyang Li's Location
San Jose, California, United States, United States
Boyang Li's Contact Details

Boyang Li work email

Boyang Li personal email

n/a
About Boyang Li

As a driven and accomplished professional, I have excelled in my career at both a leading consulting firm and at ByteDance. My work experience spans a range of areas, from developing commercial strategies for Douyin to creating global e-commerce strategies. I am constantly seeking new challenges and opportunities to grow, which led me to transfer to the operations team and gain hands-on experience in e-commerce.Throughout my career, I have consistently achieved top performance and demonstrated my ability to adapt to various environments. My success is a result of my strong work ethic, passion for learning, and ability to think critically and creatively.As a strategic thinker and problem-solver, I am dedicated to delivering results and driving innovation. I thrive in fast-paced, dynamic environments and enjoy collaborating with diverse teams to achieve common goals. I am always seeking new opportunities to expand my skill set and take on new challenges.Overall, my experience and personality make me an asset to any organization seeking a high-performing, dedicated professional who is committed to continuous learning and growth.

Boyang Li's Current Company Details
TikTok Shop

Tiktok Shop

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TikTok E-commerce Operation Specialist and Head of Merchant Acquisition
Boyang Li Work Experience Details
  • Tiktok Shop
    Tiktok Shop Us Fashion Ops Special Project Strategist
    Tiktok Shop Jun 2023 - Present
    Bellevue, Washington, Us
  • Tiktok
    Tiktok Global E-Commerce Head Of Merchant Acquisition And Shop Operation Specialist In Thai Market
    Tiktok Sep 2022 - Jun 2023
    Los Angeles, California, Us
    - Develop and execute the strategy for acquiring new merchants, including identifying target markets, developing acquisition channels, and optimizing conversion rates. Achieved record high # of target merchants acquired.- Collaborate with the Product team to identify and develop features and tools that will help drive merchant acquisition and retention.- Manage a team of 13 merchant acquisition professionals, providing leadership, coaching, and support to ensure their success.- Analyze acquisition metrics and develop strategies to improve performance and increase efficiency.- Design the operational strategy based on the characteristics of different channels and strategic target to run the marketing channels - Work on the establishment, operation, and performance improvement of marketing channels under shelf-based e-comm scenario, including shopping channels, promotion channels, and category channels etc.
  • Tiktok
    Tiktok Global E-Commerce Strategy Analyst And Sea Tactics Analysis Team Lead
    Tiktok Apr 2021 - Aug 2022
    Los Angeles, California, Us
    - Tactic support: define the priority of business strategy of each country in different stages and review historical strategies to gradually improve the effectiveness of the strategy while constantly reducing incentive fee rates; at the same time, summarize the methodology that suitable for large-scale reuse in other markets- Strategic analysis: Through research work on SEA countries, such as the macro environment, competitor landscape, supply and demand side of e-commerce, business models of stakeholders, priority categories of commodities to be launched, etc., we support business team to understand the market and assist to plan the business objectives and phased focus of the newly launched market
  • 字节跳动
    Douyin Commercial Department Senior Strategy Analyst
    字节跳动 Jul 2018 - Apr 2021
    China, China, Cn
    - Research on Bytedance product bargaining power, top-level design for client segmentation’s growth, inside and outside commercial environment to formulate RTB advertising annual framework policy and booked 40bn clients’ annual budget in 2019- Deep dive the match degree of Bytedance user persona and certain industry commercial’s target group. Find out the best match niche market and formulate strategies to increase revenue by 252% - Top performance for 2 years.
  • Meritco Services
    Senior Analyst
    Meritco Services Mar 2018 - Jun 2018
    Beijing, Beijing, Cn
    - Experienced in strategy consulting of real estate and FMCG industry, and in management consulting of home furnishing and commercial complex planning, and in CDD of cross-border EC, social EC and online education- Generate storyline by analyzing and synthesizing macro-environment, competitive landscape, business model and consumer insights with research method of desktop research, modeling, industry expert interview and consumer interview/ survey- Master consulting methodology and able to lead a workstream independently
  • Meritco Services
    Analyst
    Meritco Services Mar 2017 - Mar 2018
    Beijing, Beijing, Cn
    - Analyze macro-environment and competitive landscape of real estate, K12 education, movie industry and other related segmented market, such as theme park, airport, home furnishing market by conducting desktop research and industry interview with industry leading players experts (~100)- Generate consumer insights by conducting consumer interviews (50+) and surveys- Served clients including Chine Resources, Vanke, CDH, Temasek PE, Citic PE etc.

Boyang Li Skills

Business English Microsoft Office English Communication Mandarin Teaching Program Management Pascal Spss Bloomberg Terminal Data Analysis Marketing Strategy Dutch Teamwork Microsoft Excel Management Analysis Strategy Project Management Powerpoint Business Strategy Research Microsoft Word Finance Negotiation

Boyang Li Education Details

  • Rotterdam School Of Management, Erasmus University
    Rotterdam School Of Management, Erasmus University
    Msc Business Administration In Management
  • University Of Amsterdam
    University Of Amsterdam
    Social And Behavioral Science
  • Xiamen University
    Xiamen University
    Public Administration
  • Xiamen University
    Xiamen University
    Economics

Frequently Asked Questions about Boyang Li

What company does Boyang Li work for?

Boyang Li works for Tiktok Shop

What is Boyang Li's role at the current company?

Boyang Li's current role is TikTok E-commerce Operation Specialist and Head of Merchant Acquisition.

What is Boyang Li's email address?

Boyang Li's email address is bo****@****tok.com

What schools did Boyang Li attend?

Boyang Li attended Rotterdam School Of Management, Erasmus University, University Of Amsterdam, Xiamen University, Xiamen University.

What skills is Boyang Li known for?

Boyang Li has skills like Business English, Microsoft Office, English, Communication, Mandarin, Teaching, Program Management, Pascal, Spss, Bloomberg Terminal, Data Analysis, Marketing Strategy.

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