Boyang Lin Email & Phone Number

Mississauga, On, Ca

Mississauga, Toronto

• Formulated social media strategy, lead-generation campaigns and public relations messages by creating interactive posts on e-commerce platforms such as Instagram, Facebook and Xiaohongshu, which bolstered the fan base by 200% and sales by 20%.• Executed targeted direct mail and email campaigns, monitored conversation rate, and optimized campaign scheduling to strengthen customer relationships and increase client acquisition by 13%.• Analyzed marketing analytics by evaluating programs/projects across multiple criteria, including relevant response rates, qualitative customer evaluation and overall results, which were utilized by the Sales team to track progress toward strategic goals.

Mississauga, Ontario, Canada

• Assisted clients in launching foreign brands in Canada by editing product information and translating it into English and French, resulting in a 100% customer satisfaction rate.• Developed compliance documents including regulatory label text and flavor text for products by conducting extensive regulatory research in French and performing industry landscape analysis.• Participated in team meetings and brainstorming sessions by writing captivating concept stories and relevant promotional content, which boosted customer awareness for over 20 brands.

Toronto, Ontario, Canada

Palo Alto, Usa

• Cleaned and managed datasets using Excel, calculated and analyzed data performing linear regression, visualized data in chart presenting the correlation to find the indicators to predict the financial growth of the most attractive startup. Leveraged digital marketing analytics to influence marketing strategy across multiple touchpoints to drive marketing reach and business growth using Google Analytics, python, SQL, and Excel.• Conducted market research on industry data and major drivers by sourced companies, reports and articles determined product differentiation across the hybrid working software industry to find potential deals. Led the translation and creation of business requirements into SQL queries; analyzed the performance of marketing channels and created actionable insights and optimization recommendations via weekly reports, dashboards, and presentations.• Profiled 6 startups with 30+ HPTV investment criteria such as company info, product, business model, revenue, and funding stage sourced from Crunchbase, Apollo, and websites to deep analysis.