Keeper is the best tool for CPAs and bookkeepers to manage their entire book of clients from one place.

Transformed GTM Strategy: Led enterprise and SMB marketing teams, encompassing account-based marketing, events, digital, organic, and lifecycle marketing.Delivered High-Quality Leads: Generated tens of thousands of qualified leads monthly, driving consistent sales pipeline growth.Optimized Acquisition for Profitability: In a challenging market (rising interest rates), revamped acquisition campaigns to maximize profitable ROAS, identifying and optimizing top-performing channels and reallocating resources away from underperforming ones.Reinvigorated Team Culture: Navigated a period of restructuring and staff reductions. Empowered teams through metrics-based accountability, fostering collaboration and a results-oriented mindset. Now, teams are laser-focused on:- Forecasting and Alignment: Projecting monthly, quarterly, and annual MQL and revenue goals, ensuring alignment with sales.- Transparency and Communication: Regularly communicating progress and upcoming plans to achieve goals.- Data-Driven Improvement: Continuously evaluating performance against forecasts and implementing data-driven optimizations for growth.Experience with Venture-Backed Scale: Lendio has secured over $200M from top-tier investors, showcasing my ability to contribute to a fast-paced, VC-backed environment.

Led Marketing at Pentos, a cutting-edge TikTok analytics platform.Drove Growth in a High-Potential Market: Oversaw all marketing functions (product marketing, demand generation, communications, brand strategy) for a leading TikTok analytics solution.Secured High-Value Clients: Secured partnerships with industry giants like Universal Music, Vice, and Post Malone.Product-Led Growth Strategy: Implemented a successful product-led growth strategy with a free tier that drove user acquisition and conversion to premium plans.Content Marketing & Industry Expertise: Developed thought leadership content showcasing companies winning on TikTok and analyzing their success factors, establishing Pentos as a trusted industry resource.GTM Strategy for Diverse Segments: Managed go-to-market strategy for both self-serve and enterprise customer segments, tailoring messaging and solutions for distinct needs.Secured Strategic Acquisition: Navigated a sale with a looming TikTok ban.

Supercharged Growth for Local Businesses at Podium (ARR 17.5x Growth).Product-Led & Partner-Driven: Owned growth for Podium's fastest-growing segments, our SMB customer acquisition through self-serve products, and a thriving partner ecosystem. These accounted for $75M in annual recurring revenue.Data-Fueled Scaling: Led a data-driven marketing strategy across demand generation and partner marketing, scaling Podium's ARR by 1650%. Agile Marketing Engine: Built a test-and-learn marketing framework, leveraging platforms like Salesforce, Impact, Asana, Notion, and Marketo alongside Podium's own tools for maximum efficiency and growth.

Scaled Podium's 7 Primary Verticals Championed Multi-Vertical Strategy: Owned lead generation targets across Podium's 7 industry verticals, encompassing SMB and Enterprise segments. Crafted targeted campaigns utilizing paid advertising and content marketing tailored to each vertical's needs.Content Marketing Efficiency: Developed content pillars that could be easily adapted to specific buyer personas within each vertical, ensuring efficient content creation and updates for new features.Defined & Evangelized Ideal Customer Profile: Defined and championed the ideal customer profile: local businesses with $1M+ revenue across various industries like auto dealers, home services, retailers, professional services, healthcare, and others seeking to elevate customer interactions.Launched Enterprise Sales Enablement: Spearheaded the launch of Podium's enterprise marketing initiatives, including account-based marketing (ABM), custom target account programs, and sales enablement resources for our 10 enterprise account executives.Executed High-Profile Events: Orchestrated successful field marketing events like the F1 race at Circuit of the Americas, a suite at the US Open, and our own Summit events at Sundance Ski Resort, driving deeper engagement with target audiences.National Radio & Podcast Strategy: Established and managed Podium's national radio and podcast advertising campaigns, leveraging partnerships with prominent personalities to amplify brand awareness (e.g., Mike Rowe, Sean Hannity, Ben Shapiro).Built & Led a High-Performing Team: Hired and coached a team of experienced marketers who became recognized as top performers within the company.

Supercharged Lead Generation to Enable Sustainable Scale ($32 Million Series A to $201M Series D)Orchestrated Multi-Tier Lead Engine: Owned all lead gen channels, including high-performing paid search and organic programs, trade shows, lifecycle marketing, and trade group sponsorships. Led a cross-functional team, verticalizing marketing efforts to mirror sales team structures for optimal alignment.Data-Driven Sales Enablement: Collaborated closely with Sales VPs to guarantee their teams achieved quota. Empowered sales reps with industry knowledge, competitor insights, and product expertise through targeted training and enablement programs, leading to a Y% increase in average deal size (if data available).Product Innovation & Market Expansion: Played a key role in launching 4 new products and spearheading the strategic shift from a single review product to a comprehensive customer management platform.Enterprise Focus & Revenue Growth: Successfully pivoted marketing focus from SMB to enterprise lead generation, contributing significantly to a remarkable ARR growth of 433% from $12M to $55M in just two years.World-Class Mentorship: Gained invaluable scaling insights from our VP of Marketing, who had experience leading marketing through multiple successful exits.

Championed Market Share Growth for Oncology Drug at Eli Lilly (14% to 30%)Developed Multi-Phase User Journey Marketing: Crafted compelling messaging plans targeting oncologists, moving them from non-users to first-time trial and then reinforcing adoption for long-term use. Data-Driven Brand Strategy: Conducted qualitative research to uncover valuable brand insights across target segments. Cross-functional Collaboration: Led creative and media agency partnerships to execute engaging print and digital ad campaigns that effectively conveyed the brand strategy while adhering to FDA guidelines. Sales Enablement & Measurement: Partnered with sales teams to ensure their product presentations aligned with the marketing messaging.

I manage all paid media channels for enterprise lead generation for the Marketing, Creative, and Document Clouds. I give weekly presentations to key stakeholders to report campaign metrics and successes. My custom dashboards allow marketing managers to monitor lead flow in real-time. We optimize on cost per lead, cost per opportunity, and the ROI of each campaign. I analyze media channels and ad placements to find marketing trends. I manage a team of two who carry out the marketing campaigns that we design.

As a digital marketing practitioner, I executed B2B Demand Generation campaigns for the Adobe Marketing Cloud, a SaaS solution. I ran Adobe's programmatic display campaigns which remarketed to site- and form-abandoners. I also used marketing automation platform Eloqua to send weekly emails to 14 interest groups--editing HTML with unique tracking codes for each batch of emails. I met short deadlines and made order of a chaotic schedule. Skills: AdWords, Eloqua, Adobe Media Optimizer, Advertising Operations, LinkedIn Sponsored Updates,

I trafficked ads for the Adobe Marketing Cloud. I maintained our media plan by executing email campaigns. I prepared HTML assets for various vendors and inspected email proofs before a campaign went live. I monitored content performance and compared whitepapers to improve efficiency. Skills: Content Marketing, HTML, Web Analytics, Testing and Optimization.

Riser Media is a boutique graphic design firm. My internship project was researching how a site redesign would effect their existing search engine optimization. I presented a plan for the site overhaul as well as how to improve SEO on the new site. I also consulted on user experience with developers and designers to improve interactive campaigns. Frequent quality assurance checks on micro sites enhanced my attention to detail. Riser Media was merged with EKR.

Leadgenix is a search engine optimization company that specializes in lead generation. I spent my time running SEO projects for various clients. I became proficient in the fundamentals of SEO, including content creation, link building, and directory/listings management.