Boyce Wong Email & Phone Number

Australia

Telford Smith, a leading manufacturing powerhouse renowned for pioneering machinery solutions in plastic recycling and waste management. With over a century of excellence and a steadfast commitment to innovation and sustainability, Telford Smith stands as the go-to provider of cutting-edge solutions across Australia and international markets.As a newly appointed Marketing Manager, I'm charged with spearheading dynamic marketing initiatives that fuel business growth and elevate brand prominence. Drawing on my extensive experience in product marketing and B2B strategies.Selected Accomplishments:- Market Penetration & Strategy Development: Execute comprehensive market research to identify key trends and opportunities, informing strategic marketing initiatives to enhance brand visibility and drive sales growth.- Collaborative Sales Alignment: Foster seamless collaboration with the Sales Team to set and achieve targets, ensuring alignment with overarching business goals and driving revenue augmentation.- Creative Branding & Design Innovation: Curate captivating marketing collateral and website content that resonates with our brand identity, showcasing expertise in branding and design to capture the essence of Telford Smith visually.- Event Management & Industry Engagement: Organise and oversee impactful exhibitions and industry events, from booth setup to post-event engagements, to expand our network and drive inbound inquiries beyond current databases.- Cross-Functional Integration: Partner with Sales, Product Development, and Operations teams to synchronize marketing efforts, maximizing ROI and achieving predefined KPIs including lead generation and conversion rates.

Melbourne, Victoria, Australia

A start-up Australian based financial investment firm, delivering a range of fund products and corporate services to investors, advisers, and security holders.Working closely with the Managing Directors, managed the execution and review of multi-channel and digital marketing and communication campaigns, including defining the brand, communication and marketing strategy.Selected Accomplishments:- Working closely with the company directors, developed a 12-month marketing and communications plan which included executing brand awareness campaigns, business development approaches and established a solid foundation of marketing and communications strategies for the organisation to build upon.- Provided legal knowledge regarding copywriting, disclaimers, social media usage, terms and conditions and privacy issues for various public facing marketing and communications collateral.- Led the Content Creator and Designer in reviewing and implementing recommendations for various social media platforms and website, including content development and SEO management for improved UI / UX experience.- Re-wrote the entire corporate brochure and the first fund product flyer to be a more concise and an informative marketing communications collateral for the sales team and target audience.

The parent company of Explorers Early Learning, Maples Early Learning and ELG Property, dedicated to educating and nurturing children’s natural curiosity and exploration of the world.As part of the leadership group and leading the Marketing Division (a team of 5 marketing communication professionals), managed the execution and review of multi-channel and digital marketing and communication campaigns, including defining the brand, communication and marketing strategy.Selected Accomplishments:- Defined the brand, communication, and marketing strategy. Led the execution, management and review of multi-channel and digital marketing and communication campaigns, including analytical data driven development of organisation-wide planning of corporate brand guidelines, policies and procedures, governance, P&L management, finance, procurement, and expenditure.- Structured and developed the marketing division. Leading a team of 5 marketing communication professionals, shaped and established the marketing team to cater for renewed acquisition and retention strategies, while forward planning for future growth of the organisation.- Driving continuous improvement during mid-campaign performance via optimised activities. In collaboration with the Managing Director and the Leadership Team, develop achievable KPIs and maximising ROIs, holding weekly marketing meetings to provide updates and performance planning / training, communication strategies, and provided an avenue for open discussion to bring ideas, research, and learnings.

A service Membership based not for profit association that delivers a free vital national community service designed to assist in preventing damage and disruption to Australia’s vast infrastructure and utility networks.Reporting to the CEO, provided leadership to the Marketing Team and senior Management in developing and managing key national marketing activities that align with the strategic business plan, including budget management and the revitalisation of the marketing communication strategy of the brand.Selected Accomplishments: - Development and implementation of the annual strategic marketing communication activities. Increasing community engagement and awareness by creating a distinct differentiation of services provided to target markets and leading the digital transformation of the organisation. - Redeveloped and redesigned the entire (WordPress) website, achieving an average of 29% growth in usage over the last 4 years. - Increased social media followers by an average of 300% in the last 3 years over various platforms. - Monitoring, measuring and analysing campaign performances and improved effectiveness of all marketing communication activities and projects. - Within the 1st year of implementation, an independent national (2016/17) market research study reported just over half of Australians know the brand – achieved via improved brand awareness, media buying and social media strategies. - Copywriting and editing of marketing communication collateral for various media platforms, averaging 6 national article / case study in high traffic publications (physical and digital) over the past 3 years.- Managed the production of numerous events and industry promotions. Oversaw logistics, budgets, speaker selection, promotions, marketing collateral and communications to drive brand exposure and harness potential business opportunities at various events.

Weir Minerals is seen as a global market leader in the design, manufacture and supply of slurry pumps and mineral processing equipment to the mining industry, both within Australia and throughout the world.Reporting to the Global Marketing and Communications Manager, as the Marketing and Communications Specialist, I led and supported the development and implementation of the global marketing strategies for Weir Minerals Division through various marketing initiatives: website management, digital campaigns, advertising, collateral and communications and support to regional global marketing functions.Selected Accomplishments:- Supervised project teams, including web designers, graphic designers, global product managers, global marketing champions and other internal project staff.- Met regularly with interdepartmental work groups (locally and internationally) to monitor and evaluate the progress of the website development, discussing policy issues and recommend website and user experience improvements.- Developed and implemented various social media platform strategies for LinkedIn, Facebook, Twitter and YouTube. - Worked closely with team members to select and refine market advantage offerings to be utilised on social media platforms; monitoring the effectiveness and execute systems to improve traffic flow for greater user engagement.- For the OH&S and training video, “MCR Pump Reassembly” that will be used globally, I researched, developed the story board and gave filming direction during an intensive two day shoot.

Melbourne, Australia

Volunteering Victoria is a not-for-profit organisation and is the peak body representing the volunteer movement in Victoria, with approximately 400 volunteer divisions state wide. I have had the privilege of serving Volunteering Victoria and its 400 state wide divisions for nearly ten years. After two years of volunteering, I was invited to join the Board of Directors to apply my marketing and strategic thinking skill set in a leadership position within the organisation. In my time I have continually challenged the status quo within the organisation and have helped shape an ambitious and challenging agenda for the future.Selected Accomplishment(s):- Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.- Management of Sponsorship Proposals for Volunteering Victoria and various Volunteering Events, including approaching potential sponsors and partnerships. Resulting in premium sponsorships and pro-bono partnerships for various seminars and annual events, amounting to monetary amounts of approximately $1M.

Melbourne Area, Australia

CCAA is recognised as the leading provider of technical information to the Australian construction industry. CCAA is a not-for-profit organisation that represents over 80% of the pre-mixed concrete and quarrying industries in government relations, and operational and technical development issues. Reporting to the Marketing Director, as a Senior Marketing Specialist, I delivered actionable insight to key stakeholders based on performing rigorous and detailed market research, as well as developing and managing various marketing campaigns and events.Selected Accomplishment(s): - Delivered and managed an annual budget of approximately $500,000 effectively for various research projects and marketing campaign through strong analytical capabilities; continuously achieving ROI targets, new market growth opportunities and securing strong market share presence for over 5 years.- Project management and ambassador of the C+A brands; featuring the best of local and international global concrete projects, the C+A Magazine; engineered the standout national architectural event, the C+A Talks; and the inspirational online resource, C+A Online.- Increase attendance of the National C+A Talks on average by 7% annually.- Strategic development and management of media relations and communications including copywriting and editing; resulting in a carefully orchestrated monitoring, promotion and analysis of the CCAA brand and reputation.-Developed from conception and implementation of CRM marketing strategies with tailored campaigns, resulting in increased awareness, a steady growth in monthly subscriptions to the C+A magazine and increased attendance to the various C+A and CCAA associated events.- Grew the C+A readership by 3% monthly; which included national and international audiences.