I am a Senior Marketing & Communications Leader with over 18 years of experience developing and executing high impact marketing strategies. A generalist background with a strong understanding of digital principles, fresh thinking towards approaches in the Marketing Communication function, and a focus on the Customer Journey, where I have a real passion. I have successfully launched a range of new brands and products, with responsibility for overseeing and influencing all marketing communications to effectively integrate with other business strategies, ensure alignment with the brand voice and achieve shared financial and sales targets.My success in inspiring and motivating teams of high performing marketing professionals to drive performance and deliver on results has included taking a hands on approach to manage team performance, focusing on optimising operational efficiency, streamlining service delivery and improving the end-to-end customer experience. When I'm not on the job, I can be found either working out (gym, tennis, golf, squash, badminton or dragon boating (Senior Coach)) or indulging in my love for food; exploring Melbourne's many culinary institutes or testing new recipes.If you'd like to learn more about how I can help your company, please reach out via email: bwkm@hotmail.com
Listed skills include Project Management, Marketing Communications, Strategy, Marketing, and 37 others.