Kristina Boycheva Kennett, Mba Email & Phone Number

Winterville, NC, US

Greenville, North Carolina

• Developed and directed the implementation of growth campaigns, with the focus on content marketing, paid channels, organic search, press releases, and email marketing
• Combined existing expertise in sales, marketing, management, and technology to execute sophisticated digital commerce strategies for seven website brands and deliver excellent shopping experience to a diverse customer.
• Established and managed marketing and advertising budgets while optimizing performance across key acquisition channels
• Achieved improved internet marketing solutions, social media integration, SEO, e-commerce software, and other industry best practices through leadership, innovation, and process optimization initiatives
• Analyzed and executed both short- and long-term business tactics for continued sales and profit growth through prioritizing and advancement of site features, functionality, and campaigns
• Implemented rigorous processes for developing and on-boarding new product lines with a focus on directing resources towards opportunities with the highest revenue potential and customer satisfaction

Greenville, North Carolina

• Successfully managed 5 Google Ads and 5 Microsoft Ads accounts with over 100 campaigns each and increased conversion rate with an average of 85% per account
• Proactively identified opportunities for growth and optimization through data analysis and evolving ecommerce trends analysis
• Developed, monitored, and reported to upper management on paid search performance and key performance indicators
• Tested and implemented new bidding strategies based on seasonality and holiday shopping trends
• Implemented audience and device targeting strategy, performed A/B testing to improve paid search operations
• Identified, recommended, and executed content changes to 7 websites to improve performance of search and shopping campaigns

Greenville, North Carolina Area

• Assisted the College of Business Career Center Staff in coordination and execution of special events
• Conducted one-to-one advising sessions with students for building resumes and cover letters
• Coordinated and organize the SharePoint based Leadership and Professional Development Program
• Collaborated with employers and faculty staff to connect students and alumni with professional resources and opportunities.
• Maintained internal job recruitment database and faculty/students distribution list

Duck, NC

• Supported accounting department in tracking financial data for 5 independent outlets within the 4 star by Forbes property
• Balanced and settled credit card batches for more than $20,000 per night
• Assessed and processed about 15 breakfast, dinner, and spa packages per shift
• Prepared Sales Summary, Product Mix, Sales by Revenue Center, and Voids Reports by using Aloha Manager and SMS Host software applications
• Reviewed and posted banquet and wedding checks for the total of $350,000+
• Resolved accounting discrepancies and collaborated with the Accounting manager to fix financial errors

Kill Devil Hills, North Carolina

• Established and maintained a rapport with key store individuals while providing outstanding customer service
• Cooperated in identifying and communicating individual store problems and opportunities to the appropriate Mondelēz Global personnel
• Assisted in merchandising display, shelf maintenance, and store housekeeping
• Accountable for stocking shelves, receiving merchandise, and monitoring floor stock

Nags Head, NC

• Managed purchase orders for $15,000+ to restock merchandise and handled receiving of products
• Developed and sourced 100+ products for the company’s portfolio by identifying profitable markets and trends
• Supervised and coached staff to increase annual sales for 2013 year by 15%
• Hired and trained more than 30 diverse staff members for five different job positions
• Managed payroll, scheduling, reports, email, inventory, and maintained clientele books and records
• Collaborated with Director of Marketing Department in developing sale plans and promotions to increase profit

Washington D.C. Metro Area

• Conducted and presented market researches for Eastern European Corporations
• Composed market go-to strategies for FMCG corporations opening offices in the U.S.
• Communicated possible market entering and business development strategies
• Researched rival products by evaluating product features, market share, pricing and advertising

East Carolina University

• Formulated pre- and post-event research strategy
• Collected and organized qualitative and quantitative research data
• Printed and distributed about 700 surveys - Inputted and analyzed survey data using Microsoft Excel
• Conducted and moderated a focus group
• Worked together with the Advertising team to create highly successful ads and banners
• Created the design for the promotional T-shirts

Master Of Business Administration (M.B.A.), 3.91

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General, 3.96

Activities and Societies: Beta Gamma Sigma

Associate Of Arts (Aa), Associate In Arts