Boyd J. Email and Phone Number

Helping solve complex problems through design thinking and human-centered principles.

• Codified HBC’s UX process and design system and brought HBC from no established patterns to a full design specs and a well-implemented design system increasing design efficiency and collaboration by 40%.• Developed and presented UX artifacts including user journeys, survey insights, affinity maps, empathy maps, wireframes, user flows, and mockups.• Led HBC from low UX design maturity (NNG Level 1) to NNG level 4 UX design maturity, with several groups actively implementing UX practice and user centered design.• Conducted various user research projects using user research methods including user interviews, contextual inquiry, ethnography, card sorting, usability studies, guerrilla interviews, moderated and unmoderated user testing, synthesizing research findings into actionable insights.• Established UX tools and best practices for staff, including pushing collaborative design within Figma, setting up UX research repository, managing UX strategy and research strategy across 3 websites, mobile app, and web app.• Mentored design team members in design principles and best practices, aesthetic minimalism, and design thinking.• Collaborated with various stakeholders across 60% org staff in establishing research goals, design goals, KPIs, and determining design project requirements.• Redesigned HBC’s website beginning with a content audit and heuristic analysis, user survey, affinity diagramming and thematic analysis. • Restructured site information architecture prioritizing key jobs to be done (JTBD) serving known proto-personas, resulting in improved UX across user groups, 2,500 page views, 1,400 unique visitors, and 6,400 page views within the first 30 days.• Designed interactive clickable prototypes for product demonstrations with stakeholders and usability testing with 5-8 users per iteration.• Implemented holistic CX design principles to ensure back end flows and customer facing channels were seamless and user friendly.

Designed Seymour Events accessibility app to provide automated captions for live events.• Partnered with multinational team in design and dev sprints to produce Seymour Events apps.• Applied design thinking principles and common patterns to design a holistic, human-centeredexperience and UI to enhance real-world accessibility and meet users’ JTBD.• Conducted usability testing, user interviews, and heuristic walkthroughs leading to actionable insightsand iterative product improvements. • Successfully launched beta within Remarkable Accelerator timeline.

• Provided heuristic evaluations for web and mobile product design• Assisted in improving user-centered design and overall user experience for web projects.• Offered UX Design, general design, and creative mentoring and education for junior designers and small business owners.• Assisted in creating and refining presentations, pulling images and graphics into a cohesive flow.• Accessibility solutions consulting. • Produced photographic and video works in line with brand guidelines.

• Defined business goals and strategy, implementing long-term goals and defining market position.• Developed best practices for signature edit style using understanding of color theory and visual literacy.• Coordinated with clients, empathetically listening to their individual needs to establish client needs and establish project goals.• Collaborated with local non-profits including the Pregnancy Care Center to facilitate their community reach.

-Colloborated with team members to develop quality page layouts-Maximized the use of space on the page-Adhered to company guidelines for design and typography-Navigated the company's network system to find and place the appropriate material for each page-Prepared photos for use in print using Adobe Photoshop-Implemented paragraph styles, character styles, and library elements for consistent formatting in Adobe InDesign

-Researched and maintained community events and concert calendars-Live reading for weather and underwriting-Operating DJ software and audio equipment-Maintain required FCC output documentation during on air shifts