I have the privilege of working with a great team of incredible people who make my task of managing operations (including the IT, marketing, HR and process improvement aspects of the business) a pleasure and rewarding activity! Thank you to each of them!Affinity Group is a specialized tax, accounting and business services firm with extensive experience in complex taxation and business consulting services for a range of sectors, including construction, technology, hospitality and education.

Innovation and Continuous Improvement Lead the corporate innovation program across the JV Driver Group. As part of the Group’s Core Purpose the program fosters creative thinking that has been responsible for millions of dollars in savings through process improvements, innovative tools, safety adaptations and best practices. Leadership Development Lead the design, implementation, and evaluation of Leadership programs for the JV Driver Group, working with the executive team, managers and leaders at all levels to build a progressive leadership development strategy. • Building the necessary relationships to prepare and influence the education, experiences and exposures available• Architect and execute integrated management and leadership development programs and processes to drive professional growth and accountability across the organization• Design, build, and ensure delivery of focused development content and curriculum for JV Driver's online University, JVDU. • Consult with business leaders to understand their leadership and management development needs for input and the appropriate sponsorship, engagement and alignment• Facilitate leadership programs and conduct individual consultations with Senior Leader participants• Track and drive measures of success/impact such as: business results, ROI, enhanced talent pipeline, retention and new behaviors clearly demonstrated• Partners with external vendors where appropriate and manages budget and vendor agreements

JV Driver Investments is a small private equity fund ($60MM) that invests in commercial ventures, real estate and development opportunities. The primary role of the 6 person Investment Committee is to provide guidance on new ventures and consult on existing Fund investments.

Lead a corporate innovation program across the JV Driver Group. As part of the Group’s Core Purpose the program fosters creative thinking that has been responsible for millions of dollars in savings through process changes/improvements, innovative tools, safety adaptations and best practices. Program Achievements • Successful delivery to 8 independently operated companies across North American, accounting for up to 5,500 personnel • Achieved over 800% growth in participation in the program Program Manager Responsibilities Include:• Oversee all aspect of program operation o Company rollout and delivery, enjoyment strategies, judging and reward process o Includes implementation and execution across 8 separate companies throughout North America o Devised and initiated multiple innovation committees to review innovations and tackle implementation challenges o Weekly innovation communication blast to over 350 personnel • Created and implemented innovation committees at companies across Canada • Directed the development of a digital platform for the program, o Including digital and mobile submission capabilities o Online digital judging portal o Automated reporting tool • Oversee the creation of 8 innovation video vignettes annually o The video was recognized by VEGA Digital awards and the Telly Awards • Responsible for creating and managing long-term goals that increase engagement and overall innovation quality.• Presented program initiatives and performance at group leadership forums, focused on driving increased performance.• Overall Marketing and communication of the program.

In this role I create, and lead all C-suite and senior management marketing and communication activities. Achievements• Oversaw the rebranding of multiple group companies • Developed a group wide internal communication strategy • Developed effective inbound marketing strategies Program Manager Responsibilities Include:• Oversee the development and health of the group’s overall brand o Set the directive for the Marketing and Communications departmento Direct the workflow and creation of marketing, advertising or public relations materials  Building and maintain consistent branding or corporate identity across marketing and public relations channels• Direct internal communicationso Press releases, news blasts, quarterly newsletters, quarterly communication packages, etc. • Oversee all inbound marketing initiatives• Head all aspects of the Web or social media presence, including multiple website and social media outletso Oversee the development and maintenance of multiple group sites o Creation of campaigns, microsite and other digital marketing strategies and tacticso Implement and oversee social media outlets, maintain consistent growth year over year. • Budgetary responsibility for the departmento Set annual marketing plan for approval from executive o Set annual budget against the plan for capital approval o Track and maintain budget • Oversee the pursuit of corporate awards and recognition, some successes include: o JV Driver Group has been recognized as one of Canada’s Best Managed Companies since 2009o Regional Award for Western Canada for “Canada’s 10 Most Admired Corporate Cultures in 2010 and 2011o Finalist for Contractor of the Year – 2015o In 2018 the team received 6 significant awards from separate business and contracting associations

Develop marketing and communications collateral to target company needsDesign and maintain team website, landing pages and blogManage social media strategy, marketing and distributionDesign and develop marketing decks, white papers and one-pagersCoordinate with 3rd party providers to maximize effectiveness of media and event appearancesOversee distribution of content and client alert marketing materials

Develop integrated communications and marketing strategies for our client baseWork with clients on their digital marketing and digital media initiatives, including websites, digital advertisement and social mediaLeverage tools and research to develop insights and ideasPlanning and execution of media and marketing plans as it pertains to assignment/agreed strategyWork across specialized teams (SEM, social) to integrate digital expertise where requiredEnsure accuracy of computer input and data. Quality control of all componentsIssuance of schedules, documentation, financials required to keep the project/campaign on track, on schedule and within budget for the clientCost analysis and negotiationFinancial diligence across initiatives and projectsActive in all business and client development

Responsible for driving brand awareness through on-site, face-to-face interaction with consumers. Act as liaisons between buyers and sellers, providing valuable information about products and services to consumers.