Julian Boyd Email & Phone Number

Greater Seattle Area

Bellevue, Washington, United States

As a Product Manager I collaborated to successfully bring-to-market Gracenote Inclusion Analytics, an analytics tool uniquely positioned to measure on-screen representation and the ongoing impact of diversity and inclusion in media.I led full stack development of the web-based application, from research, design, prototyping, build, and testing through to launch, where we secured strategic client adoption within its first year across major networks, advertisers, agencies and tech companies. Post launch, I integrated customer feedback and usage metrics to prioritize features and drive our roadmap and release schedule.I also led product discovery and market analysis for an all-new product within Gracenote Content Analytics, centered on use cases correlating the engagement and performance of content for strategic audiences against a deep set of descriptive content characteristics. From being green-lit, I led efforts for a rapid alpha build that was presented at CES 2023, generating praise from both senior internal executives and industry leaders.

I was selected by Nielsen leadership to complete a one-year professional development and leadership program in partnership with LandIt for high-performing colleagues.

Los Angeles, California, United States

I trail-blazed as the first member of the Operational Product Management team, leading the implementation of the strategic transformation from providing project based deliveries to becoming a product led organization. In doing so, I established close working relationships with Product Owners to inform and implement product improvements, including identifying issues, gaps, and opportunities to scale.I launched an enhancement to the Nielsen Total Ad Ratings product, providing the Media industry's first ability to measure advertising reach for audiences across TV, Computer, Mobile and Connected Devices, while also serving as a POC for the organization's strategic priority of developing Nielsen ONE Ads.

Irvine, California, United States

I led a global team through the setup and deployment of NielsenIQ’s premier global business intelligent solution, Global Track Complete (GTC), a product designed to scale to the multi-country reporting needs of CPG manufacturers and transform end-to-end reporting at all levels of an organization, from local Brand Managers to C-Suite Executives, through web-based analytics dashboards and data analysis tools. This included successful deployments for Coca Cola, Mondelez, Kimberly-Clark, and S.C. Johnson.I defined and implement OKRs and KPIs for each product deployment to drive cross client engagement analysis, targeting opportunities to grow both one-time and recurring client spend while demonstrating improvements in process efficiency, speed, and quality.

San Francisco Bay Area

I partnered with NielsenIQ’s Global Sales team to secure a multi-year, multi-million dollar contract win with S.C. Johnson, leveraging my expertise of NielsenIQ’s international product portfolio, business strategy alignment, cpg category awareness, platform capabilities, and data structures to effectively present our product’s value proposition and gain company-wide adoption at all levels of reporting at S.C.Johnson after successfully leading its deployment.

I was nominated for and completed a 18-month executive education and leadership program in collaboration with Emory University - Goizueta Business School for high-performing associates.

San Francisco Bay Area

I effectively led cross-functional work streams across sales, product leadership, deployment, application development, business intelligence, and global production through end-to-end product deployment cycles, ranging in duration from 3 months to 2 years, for clients Abbott, Ferrero, Kimberly-Clark, Quaker, and Unilever.

Chicago, Il

I partnered with Kimberly-Clark international product category leads to design and pilot the deployment for an all-new global competitive analysis tool within the client’s lead product category, leading to a $1M contract win.

Chicago, Il

I collaborated with teams in over 60 countries to efficiently create and operationalize an ongoing dataset to report on the top 40 Kraft Foods global brands, meeting weekly with stakeholders in Kraft’s global Marketing Analytics and Consumer Insights teams to deliver a global marketing and branding study that was presented to the CEO and CMO.

Chicago, Il

I proactively designed, built and launched an all-new multi-country consumer behavior analytics dataset and dashboard tool, i-Sights, coordinating with Nielsen IQ’s Business Innovation team, the VP of Global Services Marketing and with Colgate-Palmolive as a strategic partner, resulting in a revenue win for a contract with Colgate-Palmolive as well as adding a new product for all clients in Nielsen IQ’s global portfolio.

Ba, International Studies, Italian, Economics

Activities and Societies: Club Basketball President, Beta Theta Pi, Co-founder of NU Cats Video Game Association

Visiting Student, International Business And Trade, Renaissance Philosophy And Art