Shelby Boyd Email & Phone Number

Durham, Nc, Us

Durham, North Carolina, United States

Durham, North Carolina

Lead effective communications and marketing campaigns that support organizational goals for critical clinical service lines, including primary care, pediatrics, and OB-GYNCollaborate closely with service line leadership to identify business opportunities and serve as the primary point of contact to assess and respond to marketing and communications needsWrite and design engaging print and digital content to target physician and consumer audiences and highlight health system key differentiators while maintaining brand standardsConduct market research, analyze competitor strategies, and identify emerging opportunities to influence internal and external audiences and optimize campaign performanceCoordinated cost-effective website content development to earn the No. 1 ranking for key search terms related to menopause in six months

Raleigh-Durham, North Carolina Area

Led strategic marketing and communications campaigns to effectively reach and motivate internal and external target audiences Served as a liaison for clinical service line leaders to identify creative communications solutions for challenging problemsPlanned and wrote critical communication updates during times of crisis to ensure accuracy and transparency Wrote, designed, and managed a weekly newsletter that reached over 32,000 Duke Health team members Developed innovative print and digital content to highlight health system and hospital initiatives while maintaining brand standardsManaged audience engagement and community reviews on social media for accounts with tens of thousands of followersOrganized photo shoots, video shoots, and events for thousands of participants

Tallahassee, Florida

Led strategic communication campaigns and served as the main point of contact for a diverse range of clients from global corporations and associations to national nonprofits and state agenciesPlanned and executed multifaceted communications initiatives by managing tasks for junior staff, digital, research and other agency departmentsWrote, pitched and placed guest editorials, press releases and advisories to promote client issues and events at the national and international levelInterviewed, hired, trained and supervised undergraduate and graduate students every semester as lead coordinator of the internship programComposed and presented in-depth proposals, campaign updates and informational sessions ranging from client meetings to co-presenting with prominent political figures

Tallahassee, Florida Area

Assisted with planning and executing communication campaignsCompiled and maintained targeted media lists for pitching client newsMonitored and analyzed media coverage and content

Tallahassee, Florida Area

Communicated with students, faculty, and employers to establish a reliable pipeline of discerning graduates into the Florida technology workforceOrganized and oversaw the success of a range of events including Career Fairs, conferences, and workshops with hundreds of attendeesPlanned and executed an effective social media strategy to brand the organizationDeveloped and maintained pages on the organization's website using Wordpress, HTML, and CSS

Master Of Science (M.S.), Communication And Media Studies- Concentration In Political Communication, 3.9 Gpa

Activities and Societies: WISE (Women in IT/ICT Sharing Experiences), Center for Intensive English Studies

Bachelor Of Science (Bs), Communication And Media Studies & Political Science, Minor In Italian, 3.6 Gpa

Activities and Societies: Alpha Chi Omega, Phi Beta Kappa, Florida Public Relations Association Student Chapter Member, Best Buddies.