Boye

Boye "Bibi" Asenuga Email and Phone Number

Founder and Creative Director @ ChicNiCity
Boston, MA, US
Boye "Bibi" Asenuga's Location
Greater Boston, United States
About Boye "Bibi" Asenuga

I am the founder and Creative Director of ChicNiCity, a women’s ready-to-wear clothing label based in Massachusetts. My passion for fashion is deeply rooted in my dual identity, which inspires me to fuse ethnic-inspired colors and prints with contemporary design elements. The result is a collection of premium, wearable, and versatile clothing that resonates with women everywhere.With over 15 years of experience in the apparel industry, I also serve as an Apparel Development and Production Consultant. As the owner of Behind the Seams Apparel, I offer comprehensive services to clients, guiding them through apparel development and mass production—from initial concept to final product for retail.My career began as a lawyer, but my true passion led me to fashion. Throughout my journey, I have collaborated with numerous international fashion brands, creating garments that have been sold in renowned retail stores such as Moda Operandi and My Theresa in the US, as well as in stores across the UK, Italy, South Africa, and Nigeria.I divide my time between Lagos and Massachusetts, where I live with my husband and two children. Let’s connect!

Boye "Bibi" Asenuga's Current Company Details
ChicNiCity

Chicnicity

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Founder and Creative Director
Boston, MA, US
Employees:
18
Boye "Bibi" Asenuga Work Experience Details
  • Chicnicity
    Founder And Creative Director
    Chicnicity
    Boston, Ma, Us
  • School Of Fashion Design
    Professional Development Workshop Instructor
    School Of Fashion Design Apr 2024 - Present
    Boston, Massachusetts, United States
    Delivering engaging and informative apparel development & production workshops tailored to individual and organizational needs. Passionate about empowering fashion professionals to enhance their skills and achieve their career goals.
  • Chicnicity
    Founder
    Chicnicity Oct 2016 - Present
    Greater Boston Area
    ChicNiCity was created with a simple goal - Tо оffеr Ready To Wear clothes inѕрirеd by ethnic colors & prints in соntеmроrаrу ѕilhоuеttеѕ fоr the mоdеrn wоmаn.
  • Behind The Seams Apparel
    Apparel Development And Production Consulting - Owner
    Behind The Seams Apparel Sep 2011 - Present
    Greater Boston Area
    • Collaborate and advise clients on how to develop and/or improve existing and new garments for retail. • Establish and manage product development cycle calendar ensuring deadlines are met.• Develop technical packages for products that ensure that vendors are compliant to the requirements of clients.• Develop patterns and grading rules to ensure consistent fit of garments.• Advise vendors on how to correct color, strike offs, and other components.• Conduct sample fit sessions, correct and communicate effectively changes to vendors.• Ensure designs/products meet or exceed criteria for cost, manufacturability, performance and quality.• Advice and source fabric and trims for clients that will be effective for end use with cost and quality as criteria.• Manage and resolve design and technical issues with vendors.• Develop and implement quality control and assurance programs.• Provide market research and development services.RECENT PROJECTS Translated runaway pieces to a successful high end retail line and maintained the designers detailed and handcrafted signature. Secured placement in four store/boutiques globally (USA, UK & Italy) through sales samples developed. Saved the designer money by developing and producing her retail order at 1/3 amount of her previous cost. Developed and produced designers most successful mid priced line, with over 70% of sales within 3 weeks of line debut. Visited and managed all production activities with vendors in Asia. KISUA Reduced company’s loss by providing quality control/assurance standards for defective garments delivered by vendor to US distribution warehouse. Executed repairs of defective garments in a domestic factory. Provided comprehensive report on how to execute repairs.
  • Zyrra
    Director Of Product Development
    Zyrra Apr 2010 - Aug 2011
    Greater Boston Area
    Managed all product development activities for Women's lingerie (bra, panties, night gowns and robes), from initial concept to final products for retail.• Reduced delivery time from vendors by developing and managing product development cycle calendar.• Increased product variety available to clients from 1 to 6 products in collaboration with sales and marketing departments.• Saved company time and money, by designing and developing 5 new products using existing materials and trims• Reduced product life cycle, by developing technical packages that effectively communicated information to vendors in Asia.• Re-designed existing products for better fit and aesthetic value.• Developed patterns and grade rules for existing products.• Enhanced communication and resolved design and technical issues in a timely manner with vendors in Asia, where limited English was spoken.• Conducted sample fit sessions and communicated fit and construction details and/or changes to factories.• Advise vendors on how to correct color, strike offs, and other components.• Researched and purchased fabric and trim for samples.
  • Chicnicity Llc/Bibi Couture
    Fashion And Technical Designer
    Chicnicity Llc/Bibi Couture Jul 2003 - Mar 2010
    Greater Boston Area
    Designed custom clothing for over 100 clients (women and children), draft patterns, construct custom clothing, buy fabric and trims. Manage annual budget.
  • Bibi Couture
    Fashion And Technical Designer/Owner
    Bibi Couture 2001 - 2003
    Lagos, Nigeria.
    Created custom clothing for over 200 clients (adults and kids), drafted patterns for clothing. Sourced and bought fabrics; Designed fabrics for custom clothing, creatively and technically directed a team of 10 – 12 seamstresses.

Boye "Bibi" Asenuga Education Details

Frequently Asked Questions about Boye "Bibi" Asenuga

What company does Boye "Bibi" Asenuga work for?

Boye "Bibi" Asenuga works for Chicnicity

What is Boye "Bibi" Asenuga's role at the current company?

Boye "Bibi" Asenuga's current role is Founder and Creative Director.

What schools did Boye "Bibi" Asenuga attend?

Boye "Bibi" Asenuga attended Fashion Institute Of Technology, School Of Fashion Design, Boston., Nigerian Law Schhol, University Of Lagos.

Who are Boye "Bibi" Asenuga's colleagues?

Boye "Bibi" Asenuga's colleagues are Jennifer Leclerc, Ogbemudia Cynthia, Alexis Kesslen, Princess Morgan, Syarifah Gustiawati Gustiawati, Grace Anthony, Raquel Spinazola.

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