James Boye-Doe Email & Phone Number

New York, Ny, Us

San Diego, Ca, Us

Leader of the global Provider & B2B Marketing organization, responsible for leading the marketing strategy and commercial execution for healthcare provider audience inclusive of overseeing the development of global audience strategy, creation of full-funnel demand generation campaigns, and delivering on business outcomes across focus geographies through a highly integrated go-to-market motion.ResMed pioneers innovative solutions that empower people with sleep apnea, COPD, and other chronic diseases to live healthier, higher-quality lives. Through our innovative products and tech-driven integrated care solutions we work with the singular purpose of empowering people to live healthier and higher quality lives in the comfort of their home.

New York, New York, Us

Redesign Health Advise is a formalized network of outside advisors for internal teams and operating companies to tap into for expertise, guidance, and advice across all stages of the company creation process. Advisors support Redesign Health’s operating companies within the digital health, healthcare IT, and healthcare services industries. Specifically providing guidance with research, ideation, diligence, positioning, launch, and go-to-market strategy.Redesign Health is a venture studio dedicated to revolutionizing the healthcare industry by empowering innovative startups.

Austin, Tx, Us

MDisrupt connects health experts, digital health companies, and clinical early adopters in order to improve the future of digital health for everyone. MDisrupt experts are driven to help digital health innovators meet and address the big challenges in healthcare.Supporting digital health companies through on-demand and ad-hoc advisory requests in the areas of market strategy, product & portfolio marketing, go-to-market, and market access.

* Served 3 consecutive terms on the chapter board during which time we helped the chapter navigate significant shifts to donor engagement, outreach operations, and chapter reorganization driven by the COVID-19 pandemic. * Despite these headwinds, the chapter exceeded fundraising and mission-directed goals during my tenure. * As we result, I was asked to continue serving as Chair of the Board of Fellows, commencing July 2023.About JDRF International (parent organization): JDRF works every day to change the reality of this disease for millions of people—and to prevent anyone else from ever knowing it—by funding research, advocating for government support of research and new therapies, ensuring new therapies come to market and connecting and engaging the T1D community. Founded by parents determined to find a cure for their children with T1D, JDRF expanded through grassroots fundraising and advocacy efforts to become a powerhouse in the scientific community with dozens of U.S. locations and six international affiliates. The organization has funded more than $2 billion in research to date and made significant progress in understanding and fighting the disease. We must keep up the pace of funding so progress doesn’t slow or stop entirely.

Sought out by healthtech, medical device, SaaS, and VC firms operating at the intersection of healthcare and technology, to provide market strategy, product positioning, go-to-market strategy, and marketing campaign planning services in support of new product introductions, market entry & expansion, and product & portfolio revitalization initiatives.

Purchase, Ny, Us

Purchase, Ny, Us

Partnered with Chronic Condition Management (CCM) team on the market launch of Teladoc Health's expanded obesity and metabolic health offering. The solution -- a holistic offering of tech-enabled services, provider oversight, connected devices, and centered on the promise of delivering the highest quality weight care -- helps health plans and employers support their members in achieving their weight and metabolic health goals.

Boston, Massachusetts, Us

• Chief architect of company-wide vertical go-to-market strategy that drove 40% YoY growth, directly contributing to scaling revenue from $140M to $200M+ in 2 years. • Built industry solutions organization & launched company-wide industry solutions strategy• Led cross-functional market prioritization process to narrow focus to strong fit, high-growth segments.• Led industry insights and analytics, to develop buyer-centric strategy aligning messaging and programs to generate demand among with new enterprise operational leader persona.• Built solutions marketing methodology, defining process for identifying new markets, determining commercial strategy, and guiding creation of integrated demand programs to generate pipeline.• Implemented solutions methodology to launch into 3 new markets generating over $60M pipeline & exceeded bookings target in the first year, laying foundation for future market entries.

Minneapolis, Mn, Us

Led global marketing and market development for the $870M Obesity & Metabolic Health portfolio of devices, care pathway services, and digital health solutions designed to put obesity and metabolic disease into remission:• Led creation of global marketing strategy and vision, partnered with business development and R&D to maintain pipeline of investment opportunities, and led integration of new products & services into portfolio of solutions.• Owned branding and portfolio marketing inclusive of digital marketing strategy, messaging development, marketing asset & program creation, and multichannel demand generation in partnership with commercial teams.• Led market development strategy to achieve above-forecast market growth in key therapeutic areas; led market analysis, prepared & refined business cases, and built market activation programs to support commercial teams.• Established global OMH Market Access Academy to upskill commercial teams in driving coverage & reimbursement policy change with payer audiences in support of therapy access expansion goals.

Minneapolis, Mn, Us

• Led 10-person team responsible for market growth, increasing therapy access, and share gain in hospital & health system segment for $2B advanced surgery portfolio.• Led development of business case - including strategy, requirements definition, revenue model, and evaluation of external partnership & investment opportunities - to support investment in digital health therapeutics (DTx) offering for obesity and metabolic disease.• Guided launch & iteration of "Get Over Weight" (http://www.getoverweight.com) geo-targeted, multi-channel B2C therapy awareness campaign to educate people severe obesity about the disease, and treatment options.• Owned Specialty Marketing annual business planning, and attainment of revenue & growth targets• Led surgical market development strategy, and launched growth platforms that improved access to care & patient outcomes, resulting in +4% incremental YoY business growth.• Established center of excellence in digital marketing, market activation and patient engagement that drove optimal utilization of therapies; delivered +$5M attributable incremental revenue through demand generation programs.

Minneapolis, Mn, Us

• Lead consultant for service line solutions in the Northeastern, US region; led thoracic surgery consulting practice. • Managed +$10M pipeline of business and led cross-functional teams charged with building & implementing programs that improve patient access, facilitate adoption of minimally invasive surgery and refine care pathways to deliver high-quality, cost-effective care.

Austin, Texas, Us

• Led 3-person team responsible for B2B demand generation programs for new enterprise SaaS solution.• Built first global marketing operations function responsible for driving growth of new enterprise portfolio solution.• Owned development and execution of worldwide digital-first demand generation strategy; led global demand generation campaign ideation, execution and governance.• Owned the selection, integration and management of the marketing automation system (Marketo)

Fridley, Minnesota, Us

• Led 7-person team that ran solutions marketing for the US healthcare provider segment with P&L responsibility for $80M therapy growth initiative.• Defined novel portfolio marketing methodology (including messaging, content / inbound marketing, and multi-channel, digital marketing & demand generation framework) to improve cross-portfolio revenue opportunities.• Designed and implemented B2B2C campaign for providers to educate consumers on diagnostic & treatment options; created consumer marketing toolkit (including ad creative, blog copy, customizable flyers, press releases, email outreach sequences, and therapy education content; outbound HCP campaign to promote toolkit engaged 30% of prospect accounts providers, and 60% of owned accounts.• Owned group business planning process, go-to market strategy and demand generation campaign execution. • Obtained approval for $100M+ acquisition of therapeutic device; core member of diligence & integration team.

Fridley, Minnesota, Us

• Led franchise marketing for the advanced surgery portfolio within the $150M US thoracic surgery business, responsible for downstream marketing & subject matter expertise for upstream product development initiatives.• P&L responsibility for the $150M US general thoracic surgery business• Partnered with product team to launch specialty surgical stapling product that exceeded pro-forma by $20M in first year of launch; established thoracic surgery as top specialty driving endoscopic stapling portfolio growth.• Developed content marketing & demand generation programs that resulted 5% increase in market share.• Spearheaded $1M+ HCP therapy awareness program, focusing on surgeons and prescribing physicians, which increased utilization of the target therapy from 20% to 45% over 4 years, doubling utilization of devices in owned accounts resulting in a 55% incremental revenue growth.• Led group business planning, and market development activities to achieve portfolio topline and EBIT targets.

Center Valley, Pennsylvania, Us

• Responsible for product marketing of endoscopy and imaging systems within the $40M airway market• Complete product lifecycle management from launch to discontinuation for $40M surgical endoscopy business• Created and led sales training and enablement programs including field marketing support for airway portfolio.

MCN was a healthcare information technology (Health IT) startup focused on developing database-driven health informatics systems for capturing and disseminating patient medical information at the point of care. In this role, responsible for product lifecycle planning & development of a SaaS Computerized Physician Order Entry (CPOE) and Electronic Medical Record (EMR) system. Specific responsibilities were:• Leading the product marketing function including developing & implementing marketing plan for the business• Customer requirements definition• Partnering with R&D to align development efforts to customer needs• Leading prospect engagements to drive trial and install of solution

Espoo, Southern Finland, Fi

elemedia was a spinoff from the Bell Labs incubator that developed software solutions that allowed telcos to offer multimedia VoIP communications and value-added services to their customers. Responsible for executing various tactics in support of the elemedia Venture's strategy to introduce multimedia communications to the Internet. Primary responsibilities were:• Develop and execute elemedia's marketing communications plan for the Media Server line• Owned development and maintenance of online properties and promotional strategies• Managing customer focus groups and requirements development for product development• Tradeshow planning and management

Espoo, Southern Finland, Fi

In this role, partnered with internal groups to develop interactive products written in HTML, Java and JavaScript. Was additionally responsible for executing the marketing communications plan for the launch of elemedia's Java Music Player.

Certificate, High Performance Leadership

Certificate, Strategic Marketing

Master Of Business Administration (Mba), Technology Management

Bachelor Of Arts (Ba), Political Science | Computer Science (Minor)

Regents Diploma