Senior Designer
CurrentResponsibilities:• Applied quantitative data-driven methods like A/B testing, conversion funnel analysis, and system usability scale. Utilized qualitative methods such as user interviews, usability testing, contextual inquiry, and journey mapping.• Directed interaction design, enhancing usability and user experience. Developed comprehensive component libraries for design consistency and scalability.• Streamlined design operations to improve efficiency and collaboration. Implemented design processes and tools, including version control and design system management. Facilitated AI integration to optimize workflows.• Collaborated closely with cross-functional teams. Facilitated ideation sessions and workshops. Ensured alignment on design goals with stakeholders.• Mentored junior designers through the expert development program. Participated in technical interviews and contributed to candidate selection and assessments.Achievements:• Conducted comprehensive data-driven UX research to inform design decisions and enhance user experience for one of the top 4 tech companies. Collaborated with data analytics teams to drive design improvements.• Achieved 63% adoption for one product stream and 77% for another, surpassing the initial 50-60% target. Developed a detailed UX research roadmap, facilitating collaboration and efficient planning across multiple teams.• Streamlined the design process, reducing the need for frequent meetings and improving task prioritization. Created a comprehensive design library based on Atomic Design principles, incorporating Google Material Design and Angular framework features. Successfully migrated the product to the new version, improving functionality and user experience.• Enhanced personalization and expanded subscription offerings, improving user satisfaction and engagement. Updated and supplemented the design system with new components, aligning the subscription service with other digital products.