Accelerating sustainable new business

Care4Neo is an organization that supports parents of premature-, dismature- or babies with other severe complications. As a parent who has been through such a difficult period myself. As a volunteer, I started helping out in 2022 by participating in a peer-to-peer program for fathers. In 2023, together with a talented team, I helped reshape the strategy. As of December 2023, I became one of the board members as a pro bono contributor.

The Rabo Carbon Bank is an innovative and sustainable solution in which economy & ecology meet. It is our mission to ‘Bring back balance in the global food system’. We improve the carbon balance and resilience of the global food system together with farmers, food corporates, and consumers. We develop solutions that leverage regulated and voluntary carbon markets and inspire carbon-conscious choices. In this Global COO role, it is my job to accelerate our growth by keeping strategic focus and building a culture & operational structure that enables our team to learn and move faster every day. Key results:• Grew a highly motivated and qualified team of Carbon experts from only 6 to 80 people;• Directed the overarching Rabo Carbon Bank strategy; • Transformed the strategic partnership of HQ and regional teams to create synergy & commercial success;• Created an organizational structure & processes to perform as a scale-up in a regulated context;• Inspired our culture for growth and continuous learning;• Managed the financial side of RCB & secured multiple funding rounds for various Carbon propositions;• In a complex environment of global stakeholders we've managed to transform stakeholders into ambassadors.

On top of my role as Head of Operations & Experts I have worked at the Corporate Strategy Office (CSO). In a very talented cross functional team I was working on the execution of a strategic change program to strengthen the core of Rabobank and become a more effective and efficient organization.

In this Global role, I’ve led a team of 15 highly skilled communications strategists and professionals. I was responsible for creating strategic focus and alignment on Rabobank’s mission, messaging and defined a clear framework with impact criteria. Within the Global MT I also had the responsibility for running the overall operations. This included amongst others: risk, budget, and the role of compliance & privacy officer. My key focus areas in this role were: Top-notch Brand Strategy & Management and data-driven communications.Results:* Highly engaged team of experts;* Launch of corporate mission ‘Growing a Better World together’;* Introduction of a new Brand architecture & Governance;* Rebranding of corporate brand identity;* Launched many multi-channel campaigns that resulted in growth in brand value (distinctiveness within the industry) and A-class reputation scores (RepTrak).My team was, amongst others, working on:- brand management & strategy- brand & reputation research- media strategy- sponsorship strategy - internal & external platform management - corporate identity & design

In this general management role I was the strategic and tactical partner for the Chief Communications Officer (EVP). I was responsible for managing a wide range of activities. This includes among others: * Leading and/or coordinating key strategic projects and activities within the CCA department; * Creating synergy by connecting cross-department strategic projects;* Keeping Focus: Our brand as a guiding principle;* Human Resource Management, Employee Engagement & Organisational Culture;* Annual budgets & cost controls; * Risk Management;* Strategic advisor to Executive and Senior Management on Digital Brand Strategy.

As Head of Social Media, I’ve transformed & led the execution of the corporate social media strategy. I’ve managed the community management team and built a partnership with key stakeholder: customer service. In my role as an expert I was an advisor to the executive board and senior management.In this role I have worked in several cross-functional teams on subjects like corporate communication strategy, change management, crisis communication, content strategy, online & social reputation management, social media marketing campaigns, advertising, public relations, branding, and the Rabobank positioning. Because of my personal interest in leadership in change, I had an active role as a coach in our corporate culture movement: 'Culture Collective'.

I have held various highly rewarding roles within this stretch of 4 years working on Digital Strategy, Branding, Content Strategy, Brand Activation, Online Marketing and Sponsorship Management. I personally enjoyed being at the forefront of the digital transformation at Rabobank by building a multi-channel platform about fan & customer engagement. Formal job titles were: * Digital Brand Strategist* Media Relations & Issue Manager* Sponsorship Manager

WST is a company that empowers people to learn from each other by sharing knowledge across companies. As Non-Executive board member I focus on: Strategy, Culture and Finance

Assignment: Getting MKB Nederland closer to its members by the use of digital channels