As the Founder and CEO of Adducate, I lead with a passion for innovation and excellence in the educational toys industry. Through our flagship brand, QUOKKA, we design and deliver best-in-class puzzles and games that ignite creativity, confidence, and critical thinking in children worldwide. My role focuses on driving strategic growth, fostering meaningful partnerships, and ensuring our products meet the highest standards of quality and engagement. By combining the joy of play with educational enrichment, I am dedicated to making a positive impact on young minds and shaping the future of learning through play.

Founding and Developing Start-Up in Kids Education

Building the leading IoT company in FMCG sector.

Managing Monster Energy, Burn and Gladiator brands' development in the countries I ware responsible for.

Founded and developed online baby store Mama Plus and sold it to Pampik

Developing the winning business model for a snack market together with a business owner.

Established performance based and automatized distributional system with a strong distributors' engagement in the company strategy.

Step changed cooperation with national key accounts creating strategic alignment.

Managed direct international key accounts of Metro Group and Auchan.

Worked at different positions and roles successfully implementing company strategy and projects.